How to reach Gen Z, “the most influential consumer generation” on TikTok 🎵

Generation Z, also known as Gen Z, is the demographic cohort that follows Millennials, and is considered to be the most influential consumer generation. They are digital natives who have grown up with technology and are comfortable using it in their everyday lives. This is why platforms like TikTok have become extremely popular among this demographic, with over 60% of TikTok users being Gen Z. If you're a brand looking to reach Gen Z, TikTok is a great platform to consider.