Le Nez – Introduction Le Nez 2018

Le Nez showcases a collaboration between two of the world’s most passionate and dynamic wine-making families, representing a fusion of Argentine passion and French novelty. A unique and distinct wine brand that challenges traditional expectations and delivers exceptional quality.

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AWESOME WINE DRINKING….LE NEZ!! 🍷 Ik ben gek op een lekker Wijntje, droge witte Wijn drink ik het liefst…. Lekker bij de Lunch of ‘s avonds bij een homemade Pasta! Dus toen de vraag kwam of ik de @lenez.wines wilde proberen reageerde ik natuurlijk met ‘Ja’! Wat ik van deze Wijn vind lees je nu op de blog, zie link in bio! Cheers en een hele fijne avond! #inlovewiththiswine #cheers #veganwine #awesomewinedrinking #lenez #lenezfrancais #review #wine #winetasting #wittewijn #wijn #vin #notyouraveragewinebrand #josegalante #languedocwine #argentijnsepassieinfrankrijk #instawine #winestagram #veganisme #veganism #veganinspo #veganlife #veganlifestyle #vegannl #foodie #foodhealthandhappiness https://foodhealthandhappiness.com/2018/05/15/wijn-le-nez-francais-classique-blanc/

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Campaign

Last April, Le New launched a campaign on our influencer marketing platform Join. The campaign focused on the release of the new wines from winery Le Nez. The wine was launched in Vivino, and made available for ordering in the Netherlands. Le Nez selected both lifestyle influencers and foodies, to spread the effect among their followers.

Strategy

Le Nez focused mainly on Instagram posts and Blog posts – important media for their target audience. To organically and authentically leave their message, they combined the wine with food pairings and snacks. For this collaboration, Le Nez selected a smaller number of influencers for a greater amount of deliverables. Moreover, influencers were asked to leave a review on Vivino. This resulted in more awareness for the wine on Vivino.

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Le Nez Français Classique Blanc (89 tsomw points) 27 degrees in the South of the Netherlands. Exceptional good fort he time of the year so we enjoy the long evening eating outside with friends and family. Today I choose a great wine that fits perfect with the baked fish with lemon cream sauce. The wine is a blend of Grenache Blanc/Gris, Maccabeu, Marsanne, Roussanne and Chenin Blanc. The grapes come from a large diversity of terroirs in Roussillon and Malepère (Languedoc region). The wine matured in concrete eggs and a variety of 228l and 500l barrels on the lees. Before blending, only the best barrels are selected and then aged for 1 month on a big vat before bottling the wine. The history of le Nez starts with the makers José Galante and Vincent Chansault. José Galante was born and raised in Mendoza and led the Catena Zapata Group for more than thirty years. With over 40 years of experience, José Galante is the father of modern wine production in Argentina. In 2010, José went to work as head of winemaker at Bodegas Salentein. Now he creates the beautiful wines of Le Nez, combining the passion of new world wines with the expertise of the old world. Together with the leading French winemaker Vincent Chansault they make an assortment of three different types of wine that stand out and challenge the traditional wine expectations and deliver exceptional quality.  @lenez.wines Winereview: In the glass the blend shows a beautiful bright golden yellow color. On the nose delicate aromas of apricot, tropical fruits with well integrated wood, spices, honey and vanilla. On the palate dry, rich and full-bodied showing different layers and nice complexity. The wine has a light creamy acidity but with enough freshness showing tropical fruits, honey and vanilla. The finish is long and elegant. A wine with a top price, quality, rate. See my link in bio or in my Stories post!! #LeNez #lenezfrançais #wine #whitewine #josegalante #languedocwine #instawine #winestagram #frenchwine #argentijnsepassieinfrankrijk #awesomewinedrinking #notyouraveragewinebrand #languedoc #grenacheblanc #marsanne #cheninblanc #roussanne #winelovers #wijn #wijntje #vivino #salentein

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Results

Cheers! The wine was received wonderfully, and influencers created beautiful content for this campaign. The focus on blogposts and Instagram posts paid off, resulting in high quality content on the blogs and a lot of deliverables on Instagram.The 5 influencers that were selected for this campaign produced 27 deliverables in total. The average engagement rate of 4.1% is good – especially considering the potential reach of 245K followers. You’ll find a summary of the campaign stats below.

5 influencers
27 deliverables
245K reach
4.14% ER