Noppies – Celebrate Summer Drinks

Noppies is a brand for pregnant women and mothers. Over 20 years they have made it possible for fashionably women to feel confident – also during their highlights and challenges in pregnancy. They have do so by developing comfortable pregnancy clothing following the latest trends. Their goal? Making every women feel great, in an outfit that resembles her personality.

Campaign

Last July, Noppies launched a campaign on our influencer marketing platform Join. The campaign focused on the an event that celebrated summer drinks for pregnant mothers and their children. By combining a live event with influencers, they made sure to make the most out of their event.

Strategy

By combining a live event with influencer marketing, Noppies made sure to enhance the effects of their offline event. They did not only get to meet the influencers that match with their brand, but they were also able to use their live event for online outreach. 8 influencers showed up to the event, spreading the word about Noppies.

Results

Both the event and the influencer marketing campaign were a success! Influencers spread the word about the new clothing line of Noppies, and made sure to post several pictures of the products and the live event. The cumulative following of the influencers on Instagram was 355K followers, and the average engagement rate on Instagram was 5%. You’ll find a summary of the campaign stats below.

8 influencers
13 deliverables
1355K reach
5% ER

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