{"id":11998,"date":"2019-05-16T11:15:39","date_gmt":"2019-05-16T09:15:39","guid":{"rendered":"https:\/\/join.marketing\/influencer-marketing\/"},"modified":"2019-07-01T16:30:24","modified_gmt":"2019-07-01T14:30:24","slug":"influencer-marketing","status":"publish","type":"page","link":"https:\/\/join.marketing\/it\/influencer-marketing\/","title":{"rendered":"Influencer marketing"},"content":{"rendered":"\n
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Che cos’\u00e8 l’influencer marketing?<\/h1>\n

Come brand o marketer, \u00e8 un termine che non si pu\u00f2 ignorare nel 2019: influencer marketing. I vlogger, i blogger e le altre star dei social media raggiungono insieme un pubblico sempre pi\u00f9 vasto e vengono considerati sempre di pi\u00f9 come autorit\u00e0 nelle loro rispettive nicchie. Si tratta della soluzione ideale per quelle aziende che desiderano interagire con il proprio target group. Ma cos’\u00e8 l’influencer marketing e come funziona?<\/p>\n<\/div>\n\n\n\n


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Influencer marketing in breve<\/h2>\n

L’influencer marketing \u00e8 una forma di marketing in cui si ricorre a personalit\u00e0 influenti dei social media per raggiungere il proprio target group. Gli influencer sono un punto di riferimento sui social media e di solito sono specializzati in un particolare settore come la moda, i viaggi, il food, la cosmetica o la tecnologia, e producono contenuti affini alla propria immagine. Tali contenuti vengono distribuiti attraverso uno o pi\u00f9 canali social come Instagram, LinkedIn, Facebook o YouTube. Gli influencer attraggono spesso un vasto pubblico, ma non \u00e8 sempre cos\u00ec. Per esempio, un influencer pu\u00f2 anche essere seguito da (relativamente) pochi follower, ma per via del suo status ha una grande influenza all’interno di una certa nicchia.\n\nLe aziende investono sempre pi\u00f9 tempo e denaro per promuovere i propri prodotti tramite la figura degli influencer. Secondo le previsioni, la spesa di marketing a livello globale per gli influencer di Instagram arriver\u00e0 a toccare i 2,38 miliardi di dollari. Questo non per niente; se si seguono le regole necessarie, l’influencer marketing \u00e8 spontaneo, originale e, soprattutto, efficace.\n\n<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Strategie di Influencer marketing.<\/h2>\n\n\n\n

Ci sono diversi modi per sfruttare al meglio la figura degli influencer. La strategia pi\u00f9 appropriata dipende dallo scopo della campagna. Ad esempio, vuoi incrementare le vendite, attirare pi\u00f9 visitatori sul tuo sito web, dare notoriet\u00e0 al marchio o interagire con il tuo target group? Puoi decidere di usufruire dell’aiuto di un influencer solo una volta, oppure puoi  avviare una collaborazione a lungo termine e fare del tuo influencer preferito il volto del tuo marchio. <\/p>\n\n\n\n

Strategie di marketing degli influencer comunemente adottate:
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Veelgebruikte influencer marketing strategie\u00ebn zijn:<\/p>\n\n\n\n

  • Contenuto sponsorizzato<\/li>
  • Menzione del nome<\/li>
  • Codici sconto<\/li>
  • Concorsi a premi e omaggi<\/li><\/ul>\n\n\n\n
    • <\/li><\/ul>\n\n\n\n


      Menzionare un brand nei social \u00e8 il modo ideale per farsi conoscere, ma anche i blog sponsorizzati accompagnati da link, ad esempio, sono perfetti per attirare i visitatori su un sito web. Chiamando i follower a commentare o dare la propria opinione, si crea un alto livello di engagement. Tuttavia, se desideri incentivare le vendite, allora i codici sconto sono quello che fa per te. I concorsi a premi e gli omaggi sono perfetti per presentare nuovi prodotti al target group e “premiare” gli utenti per aver seguito l’influencer. Ovviamente \u00e8 anche possibile combinare diverse strategie. Hai un budget limitato? Potresti prendere in considerazione l’organic influencer marketing.<\/p>\n<\/div>\n\n\n\n

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      Gekozen door meer dan 23.000<\/strong> gebruikers wereldwijd<\/p>\n\n\n\n

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