{"version":"1.0","provider_name":"Join","provider_url":"https:\/\/join.marketing\/nl\/","author_name":"Guidy Schoew","author_url":"https:\/\/join.marketing\/nl\/blog\/author\/guidy\/","title":"Wat is naamsbekendheid in marketing? - Join","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"YZbgyisZJE\"><a href=\"https:\/\/join.marketing\/nl\/kennisbank\/wat-is-naamsbekendheid\/\">Wat is naamsbekendheid?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/join.marketing\/nl\/kennisbank\/wat-is-naamsbekendheid\/embed\/#?secret=YZbgyisZJE\" width=\"600\" height=\"338\" title=\"&#8220;Wat is naamsbekendheid?&#8221; &#8212; Join\" data-secret=\"YZbgyisZJE\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/*! This file is auto-generated *\/\n!function(c,d){\"use strict\";var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},!c.wp.receiveEmbedMessage)if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(t)if(t.secret||t.message||t.value)if(!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var r,a,i,s=d.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),n=d.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),o=0;o<n.length;o++)n[o].style.display=\"none\";for(o=0;o<s.length;o++)if(r=s[o],e.source===r.contentWindow){if(r.removeAttribute(\"style\"),\"height\"===t.message){if(1e3<(i=parseInt(t.value,10)))i=1e3;else if(~~i<200)i=200;r.height=i}if(\"link\"===t.message)if(a=d.createElement(\"a\"),i=d.createElement(\"a\"),a.href=r.getAttribute(\"src\"),i.href=t.value,i.host===a.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(\"message\",c.wp.receiveEmbedMessage,!1),d.addEventListener(\"DOMContentLoaded\",t,!1),c.addEventListener(\"load\",t,!1);function t(){if(!o){o=!0;for(var e,t,r,a=-1!==navigator.appVersion.indexOf(\"MSIE 10\"),i=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),s=d.querySelectorAll(\"iframe.wp-embedded-content\"),n=0;n<s.length;n++){if(!(r=(t=s[n]).getAttribute(\"data-secret\")))r=Math.random().toString(36).substr(2,10),t.src+=\"#?secret=\"+r,t.setAttribute(\"data-secret\",r);if(a||i)(e=t.cloneNode(!0)).removeAttribute(\"security\"),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:\"ready\",secret:r},\"*\")}}}}(window,document);\n<\/script>\n","description":"Naamsbekendheid is de bekendheid van een merk bij consumenten. Marketing is erop gericht om de naamsbekendheid van een merk te vergroten. Dit wordt met zowel online als offline marketing en PR gedaan. Hierbij is het van belang dat consumenten het merk herhaaldelijk te zien krijgen. Er zijn twee soorten naamsbekendheid: spontane en geholpen. Wat is &hellip; Continued"}