{"id":15779,"date":"2019-11-21T12:56:48","date_gmt":"2019-11-21T11:56:48","guid":{"rendered":"https:\/\/join.marketing\/?post_type=cases&p=15779"},"modified":"2020-04-03T14:06:15","modified_gmt":"2020-04-03T12:06:15","slug":"sofine","status":"publish","type":"cases","link":"https:\/\/join.marketing\/nl\/cases\/sofine\/","title":{"rendered":"SoFine foods"},"content":{"rendered":"\n
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#Eetgeendierendag met de SoChicken Sticks van SoFine Foods<\/h2>\n\n\n\n

SoFine foods is een Nederlandse producent van vleesvervangers. SoFine richt zich op plantaardige voeding die gezond, duurzaam, milieu-vriendelijk en vooral extreem lekker is. Met hun plantaardige producten zijn ze bezig Europa te veroveren!<\/p>\n<\/div><\/div>

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Hoe ging SoFine Foods aan de slag met Join?<\/h4>\n<\/div><\/div>
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SoFine haakte slim in op dierendag<\/h2>\n\n\n\n

De campagne richtte zich op twee thema\u2019s: de SoChicken Sticks, \u00e9\u00e9n van de meest recente SoFine producten, en Werelddierendag. Met de hashtag #eetgeendierendag probeerden ze volgers te motiveren om geen vlees te eten op dierendag, en een vegetarisch alternatief te kiezen. De SoChicken Sticks bijvoorbeeld!<\/p>\n\n\n\n

Probeer onze zoekmachine gratis!<\/a><\/p>\n\n<\/div>\n\n\n\n

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Instagrammers en bloggers waren de focus<\/h2>\n\n\n\n

De content op Instagram bestond uit zowel stories als posts – en beiden lieten de recepten van de influencers met de SoChicken Sticks zien. Blogposts gingen dieper in op dierendag en de producten van SoFine, gepaard met de visuals van Instagram.<\/p>\n\n\n\n

Chat direct met influencers<\/a><\/p>\n\n<\/div>\n<\/div>\n<\/div><\/div>

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“HAPPY ANIMAL DAY! A perfect day for a CAESAR SALAD but transformed into a plant-based variant.”
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“Via het platform van Join werkte SoFine Foods samen met 10 influencers, die samen 15 posts maakten.”
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De resultaten<\/h2>\n\n\n\n

Ziet er lekker uit toch? Dachten wij ook! De campagne was een succes en verschillende influencers maakten mooie content voor SoFine. Het gecombineerde volgersaantal van de campagne was ruim 385.000 en de engagement rate op Instagram was gemiddeld 4.23%.
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Ook benieuwd wat Join voor jou kan betekenen? Start nu je gratis trial!<\/h2>\n\n\n\n

Demo aanvragen<\/a><\/p>\n\n<\/div><\/div>

<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":25,"featured_media":16000,"parent":0,"template":"views\/template-no-container.blade.php","yoast_head":"\nSoFine foods - Join<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SoFine foods - Join\" \/>\n<meta property=\"og:url\" content=\"https:\/\/join.marketing\/nl\/cases\/sofine\/\" \/>\n<meta property=\"og:site_name\" content=\"Join\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-03T12:06:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/11\/sofine-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/join.marketing\/nl\/cases\/sofine\/\",\"url\":\"https:\/\/join.marketing\/nl\/cases\/sofine\/\",\"name\":\"SoFine foods - 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