{"id":16074,"date":"2019-11-29T10:50:30","date_gmt":"2019-11-29T09:50:30","guid":{"rendered":"https:\/\/join.marketing\/?post_type=cases&p=16074"},"modified":"2020-04-02T17:56:06","modified_gmt":"2020-04-02T15:56:06","slug":"buurfashion","status":"publish","type":"cases","link":"https:\/\/join.marketing\/nl\/cases\/buurfashion\/","title":{"rendered":"Buurfashion"},"content":{"rendered":"\n
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Hoe B2B merk Buurfashion influencers inzet om hun klanten te bereiken<\/h2>\n\n\n\n

Buurfashion is een Nederlands bedrijf dat al jaren actief is in de mode industrie. Het produceert haar eigen merken, waaronder Ivy Beau. Buurfashion verzorgt het hele proces van ontwerp tot eindproduct en richt zich op de business to business markt. <\/p>\n<\/div><\/div>

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De Campagne<\/h4>\n<\/div><\/div>
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Hoe ziet de influencer strategie van Buurfashion eruit?
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Buurfashion verkoopt niet aan consumenten, waardoor zij met een creatieve oplossing moeten komen om hun klanten te bereiken. Ze besloten samen te werken met influencers die in de buurt wonen van een van hun klanten en lieten influencers kleding uit die winkel bestellen. Ook mochten de influencers een give-away doen. Win-win-win situatie dus!<\/p>\n\n\n\n

Probeer onze zoekmachine gratis!<\/a><\/p>\n\n<\/div>\n\n\n\n

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\"Buurfashion3\"<\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>
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Laad je hashtag!
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Naast tevreden klanten vind Buurfashion het erg belangrijk om hun merken goed op de kaart te zetten. Voor elk merk maken zij dan ook een unieke hashtag aan die wordt gedeeld door influencers. Ook volgers moeten de hashtag delen om mee te doen met de winactie. <\/p>\n\n\n\n

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Chat direct met influencers<\/a><\/p>\n\n<\/div>\n<\/div>\n<\/div><\/div>

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Influencer Content<\/h4>\n<\/div><\/div>
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\"Buurtfashion@2x\"<\/figure>\n\n\n\n
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“Ons doel was om Buurfashion als B2B merk bekender te maken onder consumenten en winkels, dat is gelukt. Na de influencer campagne zagen we een mooie stijging in het aantal volgers. We hergebruiken de influencer content ook op onze eigen kanalen, wat zorgt voor extra awareness” <\/h4>\n<\/div><\/div>
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De resultaten<\/h2>\n\n\n\n

Het B2B merk heeft enorm creatief gebruik gemaakt van de kracht van influencers. Buurfashion is een stuk bekender geworden bij klanten \u00e9n de hashtag wordt volop geladen!<\/p>\n<\/div>\n\n\n\n

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\"Buurtfasion<\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>
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Bekijk wat Join voor jou kan betekenen!<\/h2>\n\n\n\n

Demo aanvragen<\/a><\/p>\n\n\n\n

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