{"id":16082,"date":"2019-11-29T11:21:41","date_gmt":"2019-11-29T10:21:41","guid":{"rendered":"https:\/\/join.marketing\/?post_type=cases&#038;p=16082"},"modified":"2020-04-03T14:08:21","modified_gmt":"2020-04-03T12:08:21","slug":"ravensburger","status":"publish","type":"cases","link":"https:\/\/join.marketing\/nl\/cases\/ravensburger\/","title":{"rendered":"Ravensburger"},"content":{"rendered":"\n<div class=\"wave-empty mb-12 max-w-xl mx-auto\"><\/div><div class=\"content-container wave-empty shape-empty mb-12 max-w-xl mx-auto\"><div class=\"container\">\n<div class=\"text-center\"><div class=\"wp-block-image inline-block\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/11\/ravensburger-logo.jpg\" alt=\"\" class=\"wp-image-15716\" width=\"161\" height=\"33\"><\/figure><\/div><\/div>\n\n\n\n<h2 class=\"has-text-align-center mb-6\">Hoe Ravensburger traditionele en moderne marketingmiddelen succesvol combineert<\/h2>\n\n\n\n<p class=\"has-text-align-center leading-loose text-xl mb-6\">Ravensburger biedt een breed scala aan spellen, puzzels en ander speelgoed voor kinderen. Je kent het merk vast nog wel van vroeger! Ondanks dat Ravensburger een eeuwenoud merk is, is het erg vernieuwend in de marketing.<\/p>\n<\/div><\/div><div class=\"wave-empty mb-12 max-w-xl mx-auto\"><\/div>\n\n\n\n<div class=\"wave-empty \"><\/div><div class=\"content-container wave-empty shape-empty \"><div class=\"container\">\n<h4 class=\"has-text-align-center text-primary text-3xl max-w-lg mx-auto mb-6\">De Campagne<\/h4>\n<\/div><\/div><div class=\"wave-empty \"><\/div>\n\n\n\n<div class=\"wave-empty \"><\/div><div class=\"content-container wave-empty shape-empty \"><div class=\"container\">\n<div class=\"wp-block-columns has-2-columns\">\n<div class=\"wp-block-column max-w-lg\">\n<h2 class=\"mb-4 leading-normal\">Ravensburger influencer campagne<br><\/h2>\n\n\n\n<p class=\"has-2-columns\"><\/p>\n\n\n\n<p>Het spelletjesmerk besloot een test op te zetten met een klein budget waarmee ze drie samenwerkingen konden opzetten. Het enthousiasme van de influencers en de reacties die zij teweeg brachten bij hun volgers zorgde ervoor dat Ravensburger een volgende campagne opzette met een hoger budget.<\/p>\n\n\n\n<p class=\" w-full text-center md:text-left\"><a href=\"#free-trial\" class=\"btn-cta\">Probeer onze zoekmachine gratis!<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large mask-img shape-2 mb-8\"><img loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/11\/Ravensburger1-1024x1024.jpg\" alt=\"\" class=\"wp-image-16083\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/11\/Ravensburger1-1024x1024.jpg 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/11\/Ravensburger1-300x300.jpg 300w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/11\/Ravensburger1-150x150.jpg 150w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/11\/Ravensburger1-768x768.jpg 768w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/11\/Ravensburger1.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"wave-empty \"><\/div>\n\n\n\n<div class=\"wave-empty \"><\/div><div class=\"content-container wave-empty shape-empty \"><div class=\"container\">\n<div class=\"wp-block-columns has-2-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large is-resized max-w-full\"><img loading=\"lazy\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/11\/publish-schedule.png\" alt=\"\" class=\"wp-image-15699\" width=\"442\" height=\"336\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h2 class=\"mb-4 leading-normal\">Soort influencers<\/h2>\n\n\n\n<ul><li>Familie bloggers<\/li><li>Familie vloggers<\/li><li>Mama influencers<\/li><li>Basisschool Meesters<\/li><li>Juffen<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p class=\" w-full text-center md:text-left\"><a href=\"#free-trial\" class=\"btn-cta\">Chat direct met influencers<\/a><\/p>\n\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"wave-empty \"><\/div>\n\n\n\n<div class=\"wave-empty \"><\/div><div class=\"content-container wave-empty shape-empty \"><div class=\"container\">\n<h4 class=\"has-text-align-center text-primary text-3xl max-w-lg mx-auto mb-6\">Influencer Content<\/h4>\n<\/div><\/div><div class=\"wave-empty \"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full w-full min-w-full my-16\"><img loading=\"lazy\" width=\"2560\" height=\"902\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/11\/Ravensburger@2x-scaled.jpg\" alt=\"Ravensburger \" class=\"wp-image-15972\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/11\/Ravensburger@2x-scaled.jpg 2560w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/11\/Ravensburger@2x-300x106.jpg 300w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/11\/Ravensburger@2x-1024x361.jpg 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/11\/Ravensburger@2x-768x271.jpg 768w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/11\/Ravensburger@2x-1536x541.jpg 1536w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/11\/Ravensburger@2x-2048x721.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wave-empty \"><\/div><div class=\"content-container wave-empty shape-empty \"><div class=\"container\">\n<h2 class=\"has-text-align-center font-light text-xl mb-2\"><\/h2>\n\n\n\n<h4 class=\"has-text-align-center text-primary text-3xl max-w-lg mx-auto mb-12 leading-normal\">&#8220;:Via Join hebben we influencers ingezet op verschillende kanalen. Dat werkt erg goed. Vooral het samenwerken met familievloggers is een groot succes. We kijken er naar uit een volgende campagne op te zetten!&#8221; <\/h4>\n<\/div><\/div><div class=\"wave-empty \"><\/div>\n\n\n\n<div class=\"wave-empty \"><\/div><div class=\"content-container wave-empty shape-empty \"><div class=\"container\">\n<div class=\"wp-block-columns has-2-columns\">\n<div class=\"wp-block-column\">\n<h2 class=\"mb-4\">De resultaten<\/h2>\n\n\n\n<p>Het samenwerken met familievloggers, basisschool meesters en andere content creators als aanvulling op de traditionele marketingactiviteiten werkt erg goed. Waar de ene influencer vlogt over een spelletjesmiddag met het gezin levert de ander een foto aan waarin het spelletje wordt gespeeld in de klas. Het inzetten van verschillende kanalen zorgde voor enthousiaste reacties.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large w-full max-w-lg\"><img loading=\"lazy\" width=\"1024\" height=\"955\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/11\/Ravensburger_numbers@2x-1024x955.jpg\" alt=\"\" class=\"wp-image-15979\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/11\/Ravensburger_numbers@2x-1024x955.jpg 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/11\/Ravensburger_numbers@2x-300x280.jpg 300w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/11\/Ravensburger_numbers@2x-768x716.jpg 768w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/11\/Ravensburger_numbers@2x-1536x1433.jpg 1536w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/11\/Ravensburger_numbers@2x.jpg 1544w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"wave-empty \"><\/div>\n\n\n\n<div class=\"wave-empty \"><\/div><div class=\"content-container wave-empty shape-empty \"><div class=\"container\">\n<h2 class=\"has-text-align-center text-2xl max-w-xl mx-auto mb-12 leading-normal\">Bekijk wat Join voor jou kan betekenen!<\/h2>\n\n\n\n<p class=\"w-full text-center mb-16 \"><a href=\"#free-trial\" class=\"btn rounded-full font-semibold hover:bg-primary-dark\">Demo aanvragen<\/a><\/p>\n\n<\/div><\/div><div class=\"wave-empty \"><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":25,"featured_media":16083,"parent":0,"template":"views\/template-no-container.blade.php","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ravensburger influencer marketing case | Join Marketing<\/title>\n<meta name=\"robots\" content=\"noindex, 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