{"id":16129,"date":"2019-12-05T16:04:43","date_gmt":"2019-12-05T15:04:43","guid":{"rendered":"https:\/\/join.marketing\/?post_type=cases&#038;p=16129"},"modified":"2020-04-02T17:58:51","modified_gmt":"2020-04-02T15:58:51","slug":"otto","status":"publish","type":"cases","link":"https:\/\/join.marketing\/nl\/cases\/otto\/","title":{"rendered":"OTTO"},"content":{"rendered":"\n<div class=\"wave-empty mb-12 max-w-xl mx-auto\"><\/div><div class=\"content-container wave-empty shape-empty mb-12 max-w-xl mx-auto\"><div class=\"container\">\n<div class=\"text-center\"><div class=\"wp-block-image inline-block\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/12\/Otto_GmbH_logo.svg.png\" alt=\"\" class=\"wp-image-15716\" width=\"161\" height=\"33\"><\/figure><\/div><\/div>\n\n\n\n<h2 class=\"has-text-align-center mb-6\">Hoe OTTO traditionele en moderne marketingmiddelen succesvol combineert<\/h2>\n\n\n\n<p class=\"has-text-align-center leading-loose text-xl mb-6\">OTTO, van de dikke catalogus die vroeger thuis op tafel lag? Ja, die OTTO! Bestaat dat nog, vraag je je misschien af? Jazeker. In 2019 bestaat OTTO alweer 40 jaar en in al die jaren is het online aanbod uitgegroeid tot maar liefst 300.000 producten. Het mode assortiment is veruit het grootste in de webshop en bestaat uit een gevarieerd aanbod van eigen merken en grote brands, zoals Calvin Klein, LEVI\u2019s, VANS en nog veel meer. Zowel voor de perfecte basics als voor de leukste fashion items kun je bij OTTO terecht.<\/p>\n<\/div><\/div><div class=\"wave-empty mb-12 max-w-xl mx-auto\"><\/div>\n\n\n\n<div class=\"wave-empty \"><\/div><div class=\"content-container wave-empty shape-empty \"><div class=\"container\">\n<h4 class=\"has-text-align-center text-primary text-3xl max-w-lg mx-auto mb-6\">De campagne<\/h4>\n<\/div><\/div><div class=\"wave-empty \"><\/div>\n\n\n\n<div class=\"wave-empty \"><\/div><div class=\"content-container wave-empty shape-empty \"><div class=\"container\">\n<div class=\"wp-block-columns has-2-columns\">\n<div class=\"wp-block-column max-w-lg\">\n<h2 class=\"mb-4 leading-normal\">Nederlandse fashionista\u2019s tussen de 20 en 35<\/h2>\n\n\n\n<p class=\"has-2-columns\"><\/p>\n\n\n\n<p>Whitney van Hoeckel, online marketeer bij OTTO, lanceerde een campagne via Join om de najaarscollectie van de webshop onder de aandacht te brengen bij de doelgroep. Het hoofddoel was om zoveel mogelijk Nederlandse fashionista\u2019s tussen de 20 en 35 jaar kennis te laten maken met het uitgebreide mode assortiment van OTTO. Met dit doel voor ogen begon Whitney met het selecteren van 15 fashion bloggers die perfect bij de uitstraling van het merk passen.<\/p>\n\n\n\n<p class=\"btn-show-on-lg w-full text-center md:text-left\"><a href=\"#free-trial\" class=\"btn-cta\">Probeer onze zoekmachine gratis!<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large mask-img shape-2 mb-8\"><img loading=\"lazy\" width=\"640\" height=\"609\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/12\/Ott-6.jpg\" alt=\"\" class=\"wp-image-16161\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/12\/Ott-6.jpg 640w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/12\/Ott-6-300x285.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"wave-empty \"><\/div>\n\n\n\n<div class=\"wave-empty \"><\/div><div class=\"content-container wave-empty shape-empty \"><div class=\"container\">\n<div class=\"wp-block-columns has-2-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large is-resized max-w-full\"><img loading=\"lazy\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/11\/publish-schedule.png\" alt=\"\" class=\"wp-image-15699\" width=\"442\" height=\"336\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h2 class=\"mb-4 leading-normal\">Optimalisatie van de campagnes<\/h2>\n\n\n\n<p>OTTO startte de eerste campagne en zag al snel in wat goed voor hen werkte: micro-influencers in de fashion-categorie. Bij de volgende campagnes werd er dan ook opnieuw gekozen om hier vooral op in te zetten. OTTO optimaliseerde in het proces door best presterende influencers van campagnes mee te nemen naar de volgende campagne.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"btn-show-on-lg w-full text-center md:text-left\"><a href=\"#free-trial\" class=\"btn-cta\">Chat direct met influencers<\/a><\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"wave-empty \"><\/div>\n\n\n\n<div class=\"wave-empty \"><\/div><div class=\"content-container wave-empty shape-empty \"><div class=\"container\">\n<h4 class=\"has-text-align-center text-primary text-3xl max-w-lg mx-auto mb-6\">Influencer content<\/h4>\n<\/div><\/div><div class=\"wave-empty \"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full w-full min-w-full my-16\"><img loading=\"lazy\" width=\"2560\" height=\"908\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/12\/Ravensburger@2x-scaled.jpg\" alt=\"\" class=\"wp-image-16167\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/12\/Ravensburger@2x-scaled.jpg 2560w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/12\/Ravensburger@2x-300x106.jpg 300w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/12\/Ravensburger@2x-1024x363.jpg 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/12\/Ravensburger@2x-768x272.jpg 768w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/12\/Ravensburger@2x-1536x545.jpg 1536w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/12\/Ravensburger@2x-2048x726.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wave-empty \"><\/div><div class=\"content-container wave-empty shape-empty \"><div class=\"container\">\n<h4 class=\"has-text-align-center text-primary text-3xl max-w-lg mx-auto mb-12 leading-normal\"><em>\u201cDe belangrijkste doelstellingen voor deze campagne zijn zeker behaald. Ook hebben we veel nieuwe volgers op ons eigen profiel!\u201d<\/em><\/h4>\n<\/div><\/div><div class=\"wave-empty \"><\/div>\n\n\n\n<div class=\"wave-empty \"><\/div><div class=\"content-container wave-empty shape-empty \"><div class=\"container\">\n<div class=\"wp-block-columns has-2-columns\">\n<div class=\"wp-block-column\">\n<h2 class=\"mb-4\">De resultaten<\/h2>\n\n\n\n<p>Plaatjes van thuis op de bank tot aan de tropische stranden, het is duidelijk dat deze samenwerking enorm verschillende content heeft opgeleverd. Door samen te werken met 15 fashionista\u2019s met een totaal verschillende stijl, zorgde OTTO voor het aanspreken van verschillende publieken. De samenwerkingen vonden vooral plaats op Instagram, maar er werden ook enkele blogs en YouTube video\u2019s gemaakt.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large w-full max-w-lg\"><img loading=\"lazy\" width=\"1024\" height=\"950\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/12\/Ravensburger_numbers@2x-1-1024x950.jpg\" alt=\"\" class=\"wp-image-16184\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/12\/Ravensburger_numbers@2x-1-1024x950.jpg 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/12\/Ravensburger_numbers@2x-1-300x278.jpg 300w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/12\/Ravensburger_numbers@2x-1-768x712.jpg 768w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/12\/Ravensburger_numbers@2x-1.jpg 1512w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"wave-empty \"><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":25,"featured_media":16156,"parent":0,"template":"views\/template-no-container.blade.php","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>OTTO influencer marketing case | Join Marketing<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OTTO influencer marketing case | Join Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/join.marketing\/nl\/cases\/otto\/\" \/>\n<meta property=\"og:site_name\" content=\"Join\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-02T15:58:51+00:00\" \/>\n<meta property=\"og:image\" 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