{"id":16151,"date":"2019-12-05T15:05:26","date_gmt":"2019-12-05T14:05:26","guid":{"rendered":"https:\/\/join.marketing\/?post_type=cases&#038;p=16151"},"modified":"2020-04-03T14:05:51","modified_gmt":"2020-04-03T12:05:51","slug":"remington","status":"publish","type":"cases","link":"https:\/\/join.marketing\/nl\/cases\/remington\/","title":{"rendered":"Remington"},"content":{"rendered":"\n<div class=\"wave-empty mb-12 max-w-xl mx-auto\"><\/div><div class=\"content-container wave-empty shape-empty mb-12 max-w-xl mx-auto\"><div class=\"container\">\n<div class=\"text-center\"><div class=\"wp-block-image inline-block\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/12\/Remington_logo.png\" alt=\"\" class=\"wp-image-15716\" width=\"161\" height=\"33\"><\/figure><\/div><\/div>\n\n\n\n<h2 class=\"has-text-align-center mb-6\">Een campagne gericht op conversie van electronica-merk Remington<\/h2>\n\n\n\n<p class=\"has-text-align-center leading-loose text-xl mb-6\">Onthul je natuurlijke schoonheid met Remington. Jouw prachtige, stralende zelf komt nog beter tot zijn recht dankzij de nieuwste innovaties van Remington. Ontdek hoe de producten van Remington jou kunnen helpen vanuit het comfort van je eigen huis.<\/p>\n<\/div><\/div><div class=\"wave-empty mb-12 max-w-xl mx-auto\"><\/div>\n\n\n\n<div class=\"wave-empty \"><\/div><div class=\"content-container wave-empty shape-empty \"><div class=\"container\">\n<h4 class=\"has-text-align-center text-primary text-3xl max-w-lg mx-auto mb-6\">De campagne<\/h4>\n<\/div><\/div><div class=\"wave-empty \"><\/div>\n\n\n\n<div class=\"wave-empty \"><\/div><div class=\"content-container wave-empty shape-empty \"><div class=\"container\">\n<div class=\"wp-block-columns has-2-columns\">\n<div class=\"wp-block-column max-w-lg\">\n<h2 class=\"mb-4 leading-normal\">Keratine, amandelolie \u00e9n een cashback<\/h2>\n\n\n\n<p class=\"has-2-columns\"><\/p>\n\n\n\n<p>Begin 2019 zette electronica-merk Remington een campagne op voor de Keratin Protect Collectie, een innovatieve collectie stijl- en krultangen die door middel van keratine en amandelolie extra support biedt voor je haar. Deze nieuwe collectie, \u00e9n een actie met \u20ac10 cashback, werd onder de aandacht gebracht door influencers.<\/p>\n\n\n\n<p class=\" w-full text-center md:text-left\"><a href=\"#free-trial\" class=\"btn-cta\">Probeer onze zoekmachine gratis!<\/a><\/p>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large mask-img shape-2 mb-8\"><img loading=\"lazy\" width=\"640\" height=\"426\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/12\/rem-5.jpg\" alt=\"remington\" class=\"wp-image-16153\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/12\/rem-5.jpg 640w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/12\/rem-5-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"wave-empty \"><\/div>\n\n\n\n<div class=\"wave-empty \"><\/div><div class=\"content-container wave-empty shape-empty \"><div class=\"container\">\n<div class=\"wp-block-columns has-2-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large is-resized max-w-full\"><img loading=\"lazy\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/11\/publish-schedule.png\" alt=\"\" class=\"wp-image-15699\" width=\"442\" height=\"336\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h2 class=\"mb-4 leading-normal\">Instagram stories en posts<\/h2>\n\n\n\n<p>Via het platform van Join selecteerde Xavier van der Stelt van Spectrum Brands negen influencers die goed aansluiten bij de campagne. Gecombineerd hadden de dames op Instagram ruim 750.000 volgers. Bij de kanaal- en content-keuze werd er gekozen voor een combinatie van stories en posts op Instagram.&nbsp;<\/p>\n\n\n\n<p class=\" w-full text-center md:text-left\"><a href=\"#free-trial\" class=\"btn-cta\">Chat direct met influencers<\/a><\/p>\n\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"wave-empty \"><\/div>\n\n\n\n<div class=\"wave-empty \"><\/div><div class=\"content-container wave-empty shape-empty \"><div class=\"container\">\n<h4 class=\"has-text-align-center text-primary text-3xl max-w-lg mx-auto mb-6\">Influencer content<\/h4>\n<\/div><\/div><div class=\"wave-empty \"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full w-full min-w-full my-16\"><img loading=\"lazy\" width=\"2560\" height=\"902\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/12\/Tramontana@2x-scaled.jpg\" alt=\"\" class=\"wp-image-16170\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/12\/Tramontana@2x-scaled.jpg 2560w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/12\/Tramontana@2x-300x106.jpg 300w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/12\/Tramontana@2x-1024x361.jpg 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/12\/Tramontana@2x-768x271.jpg 768w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/12\/Tramontana@2x-1536x541.jpg 1536w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/12\/Tramontana@2x-2048x721.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div class=\"wave-empty \"><\/div><div class=\"content-container wave-empty shape-empty \"><div class=\"container\">\n<h2 class=\"has-text-align-center font-light text-xl mb-2\"><\/h2>\n\n\n\n<h4 class=\"has-text-align-center text-primary text-3xl max-w-lg mx-auto mb-12 leading-normal\">\u201cDe krultang is door deze campagne het beste verkochte product geworden. Inmiddels zijn we ruim drie maanden verder en staat de krultang nog steeds op nummer \u00e9\u00e9n!\u201d <\/h4>\n<\/div><\/div><div class=\"wave-empty \"><\/div>\n\n\n\n<div class=\"wave-empty \"><\/div><div class=\"content-container wave-empty shape-empty \"><div class=\"container\">\n<div class=\"wp-block-columns has-2-columns\">\n<div class=\"wp-block-column\">\n<h2 class=\"mb-4\">De resultaten<\/h2>\n\n\n\n<p>De Instagram posts van de negen influencers werden verspreid over de 750.000 volgers en de stories van de influencers behaalden in totaal ruim 300.000 unieke weergaven. Via de stories van de influencers navigeerden de volgers massaal naar de beoogde pagina\u2019s, wat resulteerde in een stijging in traffic van ruim 85%. De wat kleinere influencers leverden enkele honderden clicks per influencer op, en de beste influencers ruim 5000 clicks per persoon! Niet alleen het verkeer naar de verkooppagina op Bol.com steeg &#8211; ook het aantal orders steeg met 85%. In de piekweek steeg het aantal verkopen van 38 stuks per week naar 786 stuks per week. De voorraad bij Bol.com raakte zelfs uitverkocht!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large w-full max-w-lg\"><img loading=\"lazy\" width=\"1024\" height=\"955\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/12\/Tramontana_numbers@2x-1024x955.jpg\" alt=\"\" class=\"wp-image-16171\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/12\/Tramontana_numbers@2x-1024x955.jpg 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/12\/Tramontana_numbers@2x-300x280.jpg 300w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/12\/Tramontana_numbers@2x-768x716.jpg 768w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/12\/Tramontana_numbers@2x-1536x1433.jpg 1536w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/12\/Tramontana_numbers@2x.jpg 1544w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"wave-empty \"><\/div>\n\n\n\n<div class=\"wave-empty \"><\/div><div class=\"content-container wave-empty shape-empty \"><div class=\"container\">\n<h2 class=\"has-text-align-center text-2xl max-w-xl mx-auto mb-12 leading-normal\">Bekijk wat Join voor jou kan betekenen!<\/h2>\n\n\n\n<p class=\"w-full text-center mb-16 \"><a href=\"#free-trial\" class=\"btn rounded-full font-semibold hover:bg-primary-dark\">Demo aanvragen<\/a><\/p>\n\n<\/div><\/div><div class=\"wave-empty \"><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":25,"featured_media":16157,"parent":0,"template":"views\/template-no-container.blade.php","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Remington influencer marketing case | Join Marketing<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" 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