{"id":16876,"date":"2020-07-08T16:32:17","date_gmt":"2020-07-08T14:32:17","guid":{"rendered":"https:\/\/join.marketing\/?post_type=cases&#038;p=16876"},"modified":"2020-07-08T17:47:46","modified_gmt":"2020-07-08T15:47:46","slug":"ons-fotoboek","status":"publish","type":"cases","link":"https:\/\/join.marketing\/nl\/cases\/ons-fotoboek\/","title":{"rendered":"Ons Fotoboek"},"content":{"rendered":"\n<div class=\"wave-empty mb-12 max-w-xl mx-auto\"><\/div><div class=\"content-container wave-empty shape-empty mb-12 max-w-xl mx-auto\"><div class=\"container\">\n<div class=\"text-center\"><div class=\"wp-block-image inline-block\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/07\/logo-ons-fotoboek.png\" alt=\"\" class=\"wp-image-16891\" width=\"187\" height=\"187\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/07\/logo-ons-fotoboek.png 200w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/07\/logo-ons-fotoboek-150x150.png 150w\" sizes=\"(max-width: 187px) 100vw, 187px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"has-text-align-center mb-6\">Ons Fotoboek: moeder- en vaderdag &amp; stedentripjes<\/h2>\n\n\n\n<p class=\"has-text-align-center leading-loose text-xl mb-6\">Op een gemakkelijke en voordelige manier een mooi #fotoboek maken? Dat kan! Met OnsFotoboek kun je direct via je browser of telefoon 30 tot 140 foto\u2019s uploaden. En dat voor maar 15 euro inclusief bezorging!&nbsp;<\/p>\n<\/div><\/div><div class=\"wave-empty mb-12 max-w-xl mx-auto\"><\/div>\n\n\n\n<div class=\"wave-empty \"><\/div><div class=\"content-container wave-empty shape-empty \"><div class=\"container\">\n<h4 class=\"has-text-align-center text-primary text-3xl max-w-lg mx-auto mb-6\">De campagnes<\/h4>\n\n\n\n<p>Hoe lang wil jij al een fotoboek maken van je laatste stedentrip of dat leuke vriendenuitje? Redenen zoals &#8216;geen tijd&#8217;, &#8216;te duur&#8217; of simpelweg &#8216;nog steeds niet aan toegekomen&#8217; worden vaak als excuus gebruikt. Super zonde natuurlijk! OnsFotoboek pikte dit op en heeft hiervoor een mooie oplossing bedacht in de Stedentripjes campagne via Join. In de campagne promoot OnsFotoboek hoe je gemakkelijk en snel via hun app of de website een fotoboek voor maar 15 euro in elkaar kunt zetten.<\/p>\n<\/div><\/div><div class=\"wave-empty \"><\/div>\n\n\n\n<div class=\"wave-empty \"><\/div><div class=\"content-container wave-empty shape-bg shape-bg-1 \"><div class=\"container\">\n<div class=\"wp-block-columns has-2-columns\">\n<div class=\"wp-block-column max-w-lg\">\n<h2 class=\"mb-4 leading-normal\"><strong>Doel<\/strong><br><\/h2>\n\n\n\n<p>OnsFotoboek staat vooral voor gemak en service tegen een vriendelijke prijs. Het doel van de campagne bestond uit twee delen:<\/p>\n\n\n\n<ul><li>Naamsbekendheid cre\u00ebren onder de brede doelgroep<\/li><\/ul>\n\n\n\n<ul><li>Het aantal nieuwe klanten verhogen<br><\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2>Soort influencers<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>De eerste campagne werd opgezet met mommy influencers. Dit werkte zo goed, dat de best presterende influencers nogmaals werden ingezet voor moederdag. Ook voor vaderdag werd een campagne gedaan. Daarna werd er getest met travel influencers voor stedentrips.&nbsp;<\/p>\n\n\n\n<p class=\" w-full text-center md:text-left\"><a href=\"#free-trial\" class=\"btn-cta\">Probeer onze zoekmachine gratis!<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large mask-img shape-2 mb-8\"><img loading=\"lazy\" width=\"1024\" height=\"828\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/07\/content-case-1-5-1024x828.jpg\" alt=\"OnsFotoboek1\" class=\"wp-image-16898\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/07\/content-case-1-5-1024x828.jpg 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/07\/content-case-1-5-300x243.jpg 300w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/07\/content-case-1-5-768x621.jpg 768w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/07\/content-case-1-5.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"wave-empty \"><\/div>\n\n\n\n<div class=\"wave-empty \"><\/div><div class=\"content-container wave-empty shape-empty \"><div class=\"container\">\n<div class=\"wp-block-columns has-2-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large is-resized max-w-full\"><img loading=\"lazy\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/11\/publish-schedule.png\" alt=\"\" class=\"wp-image-15699\" width=\"442\" height=\"336\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<h2 class=\"mb-4 leading-normal\">Laad je hashtag!<br><\/h2>\n\n\n\n<p>Naast tevreden klanten vind #onsfotoboek het erg belangrijk om hun merken goed op de kaart te zetten. Voor de Stedentrip campagne  maakte zij dan ook een unieke hashtag aan die wordt gedeeld door influencers. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\" w-full text-center md:text-left\"><a href=\"#free-trial\" class=\"btn-cta\">Chat direct met influencers<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"wave-empty \"><\/div>\n\n\n\n<div class=\"wave-empty \"><\/div><div class=\"content-container wave-empty shape-empty \"><div class=\"container\">\n<h4 class=\"has-text-align-center text-primary text-3xl max-w-lg mx-auto mb-6\">Influencer content<\/h4>\n<\/div><\/div><div class=\"wave-empty \"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"509\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/07\/Schermafbeelding-2020-07-08-om-15.27.34-1024x509.png\" alt=\"Influencer content Ons Fotoboek\" class=\"wp-image-16909\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/07\/Schermafbeelding-2020-07-08-om-15.27.34-1024x509.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/07\/Schermafbeelding-2020-07-08-om-15.27.34-300x149.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/07\/Schermafbeelding-2020-07-08-om-15.27.34-768x382.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/07\/Schermafbeelding-2020-07-08-om-15.27.34-1536x764.png 1536w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/07\/Schermafbeelding-2020-07-08-om-15.27.34.png 1568w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wave-empty \"><\/div><div class=\"content-container wave-empty shape-empty \"><div class=\"container\">\n<h2 class=\"has-text-align-center font-light text-xl mb-2\"><\/h2>\n\n\n\n<h4 class=\"has-text-align-center text-primary text-3xl max-w-lg mx-auto mb-12 leading-normal\">&#8220;De eerste campagne was direct fantastisch! We behaalden 340% meer omzet dan dezelfde maand vorig jaar en zeer veel positieve reacties.&#8221;<\/h4>\n<\/div><\/div><div class=\"wave-empty \"><\/div>\n\n\n\n<div class=\"wave-empty \"><\/div><div class=\"content-container wave-empty shape-empty \"><div class=\"container\">\n<div class=\"wp-block-columns has-2-columns\">\n<div class=\"wp-block-column\">\n<h2 class=\"mb-4\">De resultaten<\/h2>\n\n\n\n<p>De inzet van drie verschillende onderwerpen per campagne leverden gevarieerde content op. Door te werken met Instagram Stories inclusief een directe website link, behaalde Ons Fotoboek een hoog aantal conversies. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"600\" height=\"800\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/07\/case-results.001.jpeg\" alt=\"OnsFotoboek2 \" class=\"wp-image-16911\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/07\/case-results.001.jpeg 600w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/07\/case-results.001-225x300.jpeg 225w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"wave-empty \"><\/div>\n\n\n\n<div class=\"wave-empty \"><\/div><div class=\"content-container wave-empty shape-empty \"><div class=\"container\">\n<h2 class=\"has-text-align-center text-2xl max-w-xl mx-auto mb-12 leading-normal\">Bekijk wat Join voor jou kan betekenen!<\/h2>\n\n\n\n<p class=\"w-full text-center mb-16 \"><a href=\"#free-trial\" class=\"btn rounded-full font-semibold hover:bg-primary-dark\">Demo aanvragen<\/a><\/p>\n\n\n\n<p><\/p>\n<\/div><\/div><div class=\"wave-empty \"><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":16890,"parent":0,"template":"views\/template-no-container.blade.php","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ons Fotoboek influencer marketing case | Join Marketing<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ons Fotoboek influencer marketing case | Join Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/join.marketing\/nl\/cases\/ons-fotoboek\/\" \/>\n<meta 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