{"id":17311,"date":"2021-11-10T20:19:54","date_gmt":"2021-11-10T19:19:54","guid":{"rendered":"https:\/\/join.marketing\/?post_type=cases&#038;p=17311"},"modified":"2021-11-10T20:19:54","modified_gmt":"2021-11-10T19:19:54","slug":"iu-international","status":"publish","type":"cases","link":"https:\/\/join.marketing\/nl\/cases\/iu-international\/","title":{"rendered":"IU International"},"content":{"rendered":"\n<div class=\"wave-empty mb-12 max-w-xl mx-auto\"><\/div><div class=\"content-container wave-empty shape-empty mb-12 max-w-xl mx-auto\"><div class=\"container\">\n<p><img loading=\"lazy\" class=\"alignnone wp-image-17319  aligncenter\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2021\/10\/logoiu-300x300.png\" alt=\"\" width=\"260\" height=\"260\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2021\/10\/logoiu-300x300.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2021\/10\/logoiu-1024x1024.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2021\/10\/logoiu-150x150.png 150w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2021\/10\/logoiu-768x768.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2021\/10\/logoiu.png 1080w\" sizes=\"(max-width: 260px) 100vw, 260px\" \/><\/p>\n\n\n\n<h2 class=\"has-text-align-center\">International University of Applied Sciences<\/h2>\n\n\n\n<p class=\"has-text-align-center has-small-font-size leading-loose text-xl mb-6\">International University of Applied Sciences is d\u00e9 hogeschool waar je volledig in je eigen tempo studeert, volledig online. Met de praktijkgerichte en innovatieve opleidingen, willen ze onderwijs voor iedereen toegankelijk maken. Of je nu werkt, een gezin hebt, wilt doorgroeien of een carri\u00e8reswitch wilt maken: bij IU behaal je je erkende bachelor- of masterdiploma zonder poespas. Met meer dan 60.000 studenten zijn ze op dit moment de grootste Hogeschool van Duitsland!<\/p>\n<\/div><\/div><div class=\"wave-empty mb-12 max-w-xl mx-auto\"><\/div>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>        <\/p>\n\n\n\n<div class=\"wave-empty \"><\/div><div class=\"content-container wave-empty shape-bg shape-bg-1 \"><div class=\"container\">\n<div class=\"wp-block-columns has-2-columns\">\n<div class=\"wp-block-column max-w-lg\">\n<h2 class=\"has-text-color mb-4\" style=\"color:#2bbecc\">De campagne<\/h2>\n\n\n\n<p>Online colleges en examens, interactieve e-books, persoonlijke studiebegeleiding en hypermoderne opleidingen en studievakken, de universiteit heeft het allemaal. IU wilt nu ook in Nederland het onderwijs tot een hoger niveau tillen en zette daarom influencers in om deze boodschap te verspreiden.\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Men denkt vaak dat influencers liever producten promoten dan diensten, omdat het makkelijker is om met een product op de foto te staan. De influencers die ingezet zijn door IU bewijzen het tegendeel door hun toffe content creatie! <br><\/p>\n\n\n\n<p>Het doel van de influencer campagne was:<\/p>\n\n\n\n<ol><li><strong>Brand Awareness<\/strong> cre\u00ebren (bereik)<\/li><li><strong>Leads<\/strong> genereren&nbsp;<\/li><\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p>Tijdens de campagne vertelden <strong>5 lifestyle influencers<\/strong> (<a href=\"https:\/\/www.instagram.com\/p\/CUrl69aKDVe\/\">Tara Verbon<\/a>, <a href=\"https:\/\/www.instagram.com\/p\/CU-D9DTII9u\/\">Teun Peters<\/a>, <a href=\"https:\/\/www.instagram.com\/p\/CUsUUgmoEMz\/\">Erik Michels<\/a>, <a href=\"https:\/\/www.instagram.com\/p\/CUu05m4NwNs\/\">Nemi Dupuis<\/a> &amp; Thomas Brok) hun persoonlijke verhaal over hun studie of droom.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\" w-full text-center md:text-left\"><a href=\"#free-trial\" class=\"btn-cta\">Probeer onze zoekmachine gratis!<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2021\/10\/IU-1024x1024.png\" alt=\"\" class=\"wp-image-17315\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2021\/10\/IU-1024x1024.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2021\/10\/IU-300x300.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2021\/10\/IU-150x150.png 150w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2021\/10\/IU-768x768.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2021\/10\/IU-1536x1536.png 1536w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2021\/10\/IU.png 1620w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"wave-empty \"><\/div>\n\n\n\n<div class=\"wave-empty \"><\/div><div class=\"content-container wave-empty shape-empty \"><div class=\"container\">\n<div class=\"wp-block-columns has-2-columns\">\n<div class=\"wp-block-column\">\n<h2 class=\"has-text-color mb-4\" style=\"color:#2bbecc\">De resultaten<\/h2>\n\n\n\n<p>Voor de campagne zijn er<strong> 8 Instagram stories<\/strong> en <strong>4 Instagram posts<\/strong> gemaakt. Deze campagne was een succes met een forse stijging in brand awareness. Er was namelijk sprake van <strong>179,5k impressies<\/strong> in totaal. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2021\/10\/teunjoin-1024x1024.png\" alt=\"\" class=\"wp-image-17317\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2021\/10\/teunjoin-1024x1024.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2021\/10\/teunjoin-300x300.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2021\/10\/teunjoin-150x150.png 150w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2021\/10\/teunjoin-768x768.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2021\/10\/teunjoin-1536x1536.png 1536w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2021\/10\/teunjoin.png 1620w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"wave-empty \"><\/div>\n\n\n\n<div class=\"wave-empty \"><\/div><div class=\"content-container wave-empty shape-empty \"><div class=\"container\">\n<h2 class=\"has-text-align-center text-2xl max-w-xl mx-auto mb-12 leading-normal\">Bekijk wat Join voor jou kan betekenen!<\/h2>\n\n\n\n<p class=\"w-full text-center mb-16 \"><a href=\"#free-trial\" class=\"btn rounded-full font-semibold hover:bg-primary-dark\">Demo aanvragen<\/a><\/p>\n\n\n\n<p><\/p>\n<\/div><\/div><div class=\"wave-empty \"><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":48,"featured_media":17334,"parent":0,"template":"views\/template-no-container.blade.php","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ons Fotoboek influencer marketing case | Join Marketing<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ons Fotoboek influencer marketing case | Join Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/join.marketing\/nl\/cases\/iu-international\/\" \/>\n<meta property=\"og:site_name\" content=\"Join\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2021\/10\/tara.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/join.marketing\/nl\/cases\/iu-international\/\",\"url\":\"https:\/\/join.marketing\/nl\/cases\/iu-international\/\",\"name\":\"Ons Fotoboek influencer marketing case | Join Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/join.marketing\/#website\"},\"datePublished\":\"2021-11-10T19:19:54+00:00\",\"dateModified\":\"2021-11-10T19:19:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/join.marketing\/nl\/cases\/iu-international\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/join.marketing\/nl\/cases\/iu-international\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/join.marketing\/nl\/cases\/iu-international\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/join.marketing\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cases\",\"item\":\"https:\/\/join.marketing\/nl\/cases\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"IU International\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/join.marketing\/#website\",\"url\":\"https:\/\/join.marketing\/\",\"name\":\"Join\",\"description\":\"The marketplace for influencers and advertisers to collaborate.\",\"publisher\":{\"@id\":\"https:\/\/join.marketing\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/join.marketing\/search\/{search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/join.marketing\/#organization\",\"name\":\"Join Marketing\",\"url\":\"https:\/\/join.marketing\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/join.marketing\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/01\/join-logo-150x150-1.png\",\"contentUrl\":\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/01\/join-logo-150x150-1.png\",\"width\":150,\"height\":150,\"caption\":\"Join Marketing\"},\"image\":{\"@id\":\"https:\/\/join.marketing\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/join_influencers\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ons Fotoboek influencer marketing case | Join Marketing","robots":{"index":"noindex","follow":"follow"},"og_locale":"nl_NL","og_type":"article","og_title":"Ons Fotoboek influencer marketing case | Join Marketing","og_url":"https:\/\/join.marketing\/nl\/cases\/iu-international\/","og_site_name":"Join","og_image":[{"width":1080,"height":1080,"url":"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2021\/10\/tara.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/join.marketing\/nl\/cases\/iu-international\/","url":"https:\/\/join.marketing\/nl\/cases\/iu-international\/","name":"Ons Fotoboek influencer marketing case | Join Marketing","isPartOf":{"@id":"https:\/\/join.marketing\/#website"},"datePublished":"2021-11-10T19:19:54+00:00","dateModified":"2021-11-10T19:19:54+00:00","breadcrumb":{"@id":"https:\/\/join.marketing\/nl\/cases\/iu-international\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/join.marketing\/nl\/cases\/iu-international\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/join.marketing\/nl\/cases\/iu-international\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/join.marketing\/nl\/"},{"@type":"ListItem","position":2,"name":"Cases","item":"https:\/\/join.marketing\/nl\/cases\/"},{"@type":"ListItem","position":3,"name":"IU International"}]},{"@type":"WebSite","@id":"https:\/\/join.marketing\/#website","url":"https:\/\/join.marketing\/","name":"Join","description":"The marketplace for influencers and advertisers to collaborate.","publisher":{"@id":"https:\/\/join.marketing\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/join.marketing\/search\/{search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/join.marketing\/#organization","name":"Join Marketing","url":"https:\/\/join.marketing\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/join.marketing\/#\/schema\/logo\/image\/","url":"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/01\/join-logo-150x150-1.png","contentUrl":"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/01\/join-logo-150x150-1.png","width":150,"height":150,"caption":"Join Marketing"},"image":{"@id":"https:\/\/join.marketing\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/join_influencers\/"]}]}},"_links":{"self":[{"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/cases\/17311"}],"collection":[{"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/types\/cases"}],"author":[{"embeddable":true,"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/users\/48"}],"version-history":[{"count":21,"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/cases\/17311\/revisions"}],"predecessor-version":[{"id":17339,"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/cases\/17311\/revisions\/17339"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/media\/17334"}],"wp:attachment":[{"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/media?parent=17311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}