{"id":17667,"date":"2022-02-16T16:25:16","date_gmt":"2022-02-16T15:25:16","guid":{"rendered":"https:\/\/join.marketing\/?post_type=cases&#038;p=17667"},"modified":"2022-09-14T12:18:27","modified_gmt":"2022-09-14T10:18:27","slug":"politie-nederland","status":"publish","type":"cases","link":"https:\/\/join.marketing\/nl\/cases\/politie-nederland\/","title":{"rendered":"Politie Nederland"},"content":{"rendered":"\n<div class=\"wave-empty mb-12 max-w-xl mx-auto\"><\/div><div class=\"content-container wave-empty shape-empty mb-12 max-w-xl mx-auto\"><div class=\"container\">\n<p><a href=\"https:\/\/www.politie.nl\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" class=\"size-medium wp-image-17670 aligncenter\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2022\/02\/politie-logo-4-300x111.png\" alt=\"\" width=\"300\" height=\"111\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2022\/02\/politie-logo-4-300x111.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2022\/02\/politie-logo-4.png 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><br><\/a><\/p>\n\n\n\n<h2 class=\"has-text-align-center mb-6\"><strong>Politie Nederland bereikt duizenden mensen door spel met informatie over xtc<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center leading-loose text-xl mb-6\">Sabel Communicatie en Join hebben voor Politie Nederland een campagne opgezet om jonge mensen te bereiken om belangrijke informatie te delen over de wereld achter de xtc-pil.&nbsp;<\/p>\n<\/div><\/div><div class=\"wave-empty mb-12 max-w-xl mx-auto\"><\/div>\n\n\n\n<div class=\"wave-empty mb-12 max-w-xl mx-auto\"><\/div><div class=\"content-container wave-empty shape-empty mb-12 max-w-xl mx-auto\"><div class=\"container\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2022\/02\/visualpolitie-1024x576.png\" alt=\"\" class=\"wp-image-17695\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2022\/02\/visualpolitie-1024x576.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2022\/02\/visualpolitie-300x169.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2022\/02\/visualpolitie-768x432.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2022\/02\/visualpolitie-1536x864.png 1536w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2022\/02\/visualpolitie-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><div class=\"wave-empty mb-12 max-w-xl mx-auto\"><\/div>\n\n\n\n<div class=\"wave-empty mb-12 max-w-xl mx-auto\"><\/div><div class=\"content-container wave-empty shape-empty mb-12 max-w-xl mx-auto\"><div class=\"container\">\n<h2 class=\"has-text-align-center\">De campagne<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\">De campagne draaide om een spel waarin je de avonturen van Molly de koe en Pipa de papegaai volgt die zin hebben in een feestje waar ze xtc kunnen gebruiken. <\/p>\n\n\n\n<p>In dit spel zie je het hele traject wat bij het gebruik van xtc komt kijken. Van het begin van een feestje tot aan de schadelijke gevolgen van bijvoorbeeld het afval dat drugsgebruik produceert en het criminele circuit.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\">Aan het eind van het spel wordt duidelijk dat de politie achter de campagne zit. Op de laatste pagina word je namelijk verwezen naar een website vol met informatie over xtc. Ook de influencers zelf maakten op 2 februari 2022 bekend dat de game, waar ze het een tijdje terug over hadden, van de politie was.&nbsp;<\/p>\n<\/div><\/div><div class=\"wave-empty mb-12 max-w-xl mx-auto\"><\/div>\n\n\n\n<div class=\"wave-empty mb-12 max-w-xl mx-auto\"><\/div><div class=\"content-container wave-empty shape-empty mb-12 max-w-xl mx-auto\"><div class=\"container\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2022\/02\/cijfer-1024x341.png\" alt=\"\" class=\"wp-image-17651\" width=\"902\" height=\"300\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2022\/02\/cijfer-1024x341.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2022\/02\/cijfer-300x100.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2022\/02\/cijfer-768x256.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2022\/02\/cijfer-1536x512.png 1536w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2022\/02\/cijfer-2048x683.png 2048w\" sizes=\"(max-width: 902px) 100vw, 902px\" \/><figcaption><br><br><br><br><\/figcaption><\/figure>\n<\/div><\/div><div class=\"wave-empty mb-12 max-w-xl mx-auto\"><\/div>\n\n\n\n<div class=\"wave-empty \"><\/div><div class=\"content-container wave-empty shape-bg shape-bg-1 \"><div class=\"container\">\n<div class=\"wp-block-columns has-2-columns\">\n<div class=\"wp-block-column max-w-lg\">\n<h3>Resultaat<\/h3>\n\n\n\n<p> Er is content geplaatst op de kanalen <strong>TikTok, Instagram &amp; YouTube<\/strong>. <strong>14 Influencers<\/strong> hebben meegedaan en er zijn <strong>263.487 impressies<\/strong> behaald. Er was veel interactie (<strong>33.670<\/strong>) en een hoge engagement van<strong> 4.1%.<\/strong><\/p>\n\n\n\n<p>De campagne heeft <strong>duizenden mensen<\/strong> bereikt en veel informatieve kennis verspreid over wat het gebruik van xtc betekent voor de wereld. Het heeft gezorgd voor <strong>bewustwording<\/strong> over de schadelijke kanten van XTC en het stimuleren van gesprekken met bijvoorbeeld vrienden, vriendinnen, leraren, ouders, etc.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\" w-full text-center md:text-left\"><a href=\"#free-trial\" class=\"btn-cta\">Probeer onze zoekmachine gratis!<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"1024\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2022\/02\/moll-1024x1024.png\" alt=\"\" class=\"wp-image-17747\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2022\/02\/moll-1024x1024.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2022\/02\/moll-300x300.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2022\/02\/moll-150x150.png 150w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2022\/02\/moll-768x768.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2022\/02\/moll-1536x1536.png 1536w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2022\/02\/moll.png 1620w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"wave-empty \"><\/div>\n\n\n\n<div class=\"wave-empty \"><\/div><div class=\"content-container wave-empty shape-empty \"><div class=\"container\">\n<h4 class=\"has-text-align-center text-primary text-3xl max-w-lg mx-auto mb-12 leading-normal\"><em>\u201cTijdens het maken van de game hoorden we van jongeren dat ze communicatie vanuit de overheid vaak belerend vinden en het daarom negeren. We gingen dus met Sabel werken aan een toffe campagne die de jongeren w\u00e9l aanspreekt. En met succes! De game is tijdens de campagne meer dan 8.000 keer gespeeld. Ik ben onwijs blij met alles wat we hebben gemaakt en gedaan.\u201d<\/em><strong> &#8211; Lieke van Avendonk (communicatieadviseur Politie)<\/strong><\/h4>\n<\/div><\/div><div class=\"wave-empty \"><\/div>\n\n\n\n<div class=\"wave-empty \"><\/div><div class=\"content-container wave-empty shape-empty \"><div class=\"container\">\n<div class=\"wp-block-columns has-2-columns\">\n<div class=\"wp-block-column\">\n<h2 class=\"mb-4\">Instagram Content <\/h2>\n\n\n\n<p>Tijdens de campagne is er gebruik gemaakt van verschillende gifjes, linkstickers en filters op Instagram die speciaal voor deze campagne zijn gecre\u00eberd. <\/p>\n\n\n\n<p>De gifjes en filters vind je op het Instagram kanaal van <a href=\"https:\/\/www.instagram.com\/join_influencers\/\">Join<\/a>.<\/p>\n\n\n\n<p>Benieuwd naar de game? Kijk op <a href=\"http:\/\/www.ikxtcwatjijnietziet.nl\">ikxtcwatjijnietziet.nl<\/a> en speel het spel!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<div class=\"wp-container-1 wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2022\/02\/video.mp4\"><\/video><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div><div class=\"wave-empty \"><\/div>\n\n\n\n<div class=\"wave-empty \"><\/div><div class=\"content-container wave-empty shape-empty \"><div class=\"container\">\n<p><\/p>\n\n\n\n<h2 class=\"has-text-align-center text-2xl max-w-xl mx-auto mb-12 leading-normal\">Bekijk wat Join voor jou kan betekenen!<\/h2>\n\n\n\n<p class=\"w-full text-center mb-16 \"><a href=\"#free-trial\" class=\"btn rounded-full font-semibold hover:bg-primary-dark\">Demo aanvragen<\/a><\/p>\n\n\n\n<p><\/p>\n<\/div><\/div><div class=\"wave-empty \"><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":48,"featured_media":18270,"parent":0,"template":"views\/template-no-container.blade.php","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Politie influencer marketing case | Join Marketing<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Politie influencer marketing case | Join Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/join.marketing\/nl\/cases\/politie-nederland\/\" \/>\n<meta property=\"og:site_name\" content=\"Join\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-14T10:18:27+00:00\" \/>\n<meta property=\"og:image\" 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