{"id":14095,"date":"2019-08-20T17:33:32","date_gmt":"2019-08-20T15:33:32","guid":{"rendered":"https:\/\/join.marketing\/?post_type=knowledge&#038;p=14095"},"modified":"2019-10-17T17:11:13","modified_gmt":"2019-10-17T15:11:13","slug":"wat-is-video-marketing","status":"publish","type":"knowledge","link":"https:\/\/join.marketing\/nl\/kennisbank\/wat-is-video-marketing\/","title":{"rendered":"Wat is video marketing?"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Video marketing is het gebruik van video om een merk, product of dienst te promoten of op de markt te brengen. Het maakt een marketingcampagne krachtiger en effectiever. Een video kan bijvoorbeeld een testimonial zijn van een klant, een live event, een \u2018how-to\u2019 video tutorial, bedrijfsvideo\u2019s, entertainment video\u2019s en zo verder.&nbsp;<\/p>\n\n\n\n<h3><strong>De voordelen van video marketing<\/strong><\/h3>\n\n\n\n<p>Video marketing is een ideale manier om ranking in de zoekmachines te verhogen, en de doelgroep te bereiken en aan het merk te binden. YouTube is na Google de grootste zoekmachine en ook eigendom van Google. Als de juiste tags worden gebruikt, kan video marketing wonderen doen voor SEO (search engine optimisation).<\/p>\n\n\n\n<p>Daarnaast zijn er nog meer voordelen van video marketing:<\/p>\n\n\n\n<ul><li>Video\u2019s verhogen conversie: consumenten kopen sneller na het zien van een video<\/li><li>Video\u2019s zijn toegankelijk: consumenten kunnen video\u2019s makkelijk bekijken op hun smartphone&nbsp;<\/li><li>Video\u2019s zijn effectief: consumenten onthouden informatie beter dan bij alleen tekst<\/li><li>Video\u2019s wekken emoties op: muziek kan gebruikt worden om emoties op te roepen<\/li><\/ul>\n\n\n\n<h3><strong>Hoe gebruik je video marketing?<\/strong><\/h3>\n\n\n\n<p>Video\u2019s kun je gebruiken voor de landingspagina, zakelijke blog, FAQ-sectie, hulppagina&#8217;s, sociale netwerken en platforms als YouTube. Video&#8217;s vestigen de aandacht op je merk, terwijl consumenten leren hoe ze je product of dienst moeten gebruiken. Als je een boodschap hebt die je aan je potenti\u00eble of huidige klanten wilt overbrengen, is video marketing daar uitermate geschikt voor.<\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-join\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"iR6S53N1xM\"><a href=\"https:\/\/join.marketing\/nl\/blog\/youtube\/\">YouTube vs. Televisie: Waarom YouTube altijd wint<\/a><\/blockquote><iframe title=\"&#8220;YouTube vs. Televisie: Waarom YouTube altijd wint&#8221; &#8212; Join\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/join.marketing\/nl\/blog\/youtube\/embed\/#?secret=iR6S53N1xM\" data-secret=\"iR6S53N1xM\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Video marketing is het gebruik van video om een merk, product of dienst te promoten of op de markt te brengen. Het maakt een marketingcampagne krachtiger en effectiever. Een video kan bijvoorbeeld een testimonial zijn van een klant, een live event, een \u2018how-to\u2019 video tutorial, bedrijfsvideo\u2019s, entertainment video\u2019s en zo verder.&nbsp; De voordelen van video &hellip; <a href=\"https:\/\/join.marketing\/nl\/kennisbank\/wat-is-video-marketing\/\">Continued<\/a><\/p>\n","protected":false},"author":25,"featured_media":0,"parent":0,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wat is video marketing? - Join Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/join.marketing\/nl\/kennisbank\/wat-is-video-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wat is video marketing? - Join Marketing\" \/>\n<meta property=\"og:description\" content=\"Video marketing is het gebruik van video om een merk, product of dienst te promoten of op de markt te brengen. Het maakt een marketingcampagne krachtiger en effectiever. 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