{"id":14953,"date":"2019-08-23T11:43:54","date_gmt":"2019-08-23T09:43:54","guid":{"rendered":"https:\/\/join.marketing\/knowledge\/wat-is-user-generated-content\/"},"modified":"2019-10-17T17:11:20","modified_gmt":"2019-10-17T15:11:20","slug":"wat-is-user-generated-content","status":"publish","type":"knowledge","link":"https:\/\/join.marketing\/nl\/kennisbank\/wat-is-user-generated-content\/","title":{"rendered":"Wat is user generated content?"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>User generated content (UGC) is content die gemaakt en gedeeld is door medewerkers of fans. Dit kunnen <a href=\"\/nl\/kennisbank\/wat-is-video-marketing\/\">video<\/a>\u2019s zijn, foto\u2019s, testimonials, tweets, blog posts of iets anders. Het is gemaakt door de gebruikers van een product, zonder dat ze er betaald voor worden. Dit is gratis publiciteit voor het merk. Veel merken wenden zich daarom tot het publiek om hun producten te promoten in plaats van zelf advertenties te maken.\u00a0<\/p>\n\n\n\n<h3><strong>Waarom zijn UGC-campagnes succesvol?<\/strong><\/h3>\n\n\n\n<p>Doordat UGC enkel bestaat uit content waarin mensen hun oprechte waardering voor een merk uitspreken of uitbeelden, is het veel waardevoller dan normale advertenties. Hoewel marketeers minder of vrijwel geen controle hebben over de boodschap, is UGC wel betrouwbaarder, unieker en authentieker.<\/p>\n\n\n\n<p><strong>Voordelen user generated content<\/strong><\/p>\n\n\n\n<p>Er zijn een groot aantal voordelen aan user generated content:<\/p>\n\n\n\n<ul><li>Bij UGC ligt de aandacht bij de consument, die zich hierdoor gewaardeerd voelt.<\/li><li>Mensen vertrouwen UGC meer dan normale advertenties.<\/li><li>UGC-campagnes cre\u00ebren een community; een saamhorigheidsgevoel onder de consumenten en betrokkenheid bij het merk.<\/li><li>Het is een goedkope vorm van marketingcampagne.<\/li><li>De ROI is hoog; de betrokkenheid van consumenten stijgt met 28% wanneer ze worden blootgesteld aan een combinatie van professionele marketing content en UGC.<\/li><li>UGC gebeurt snel en is actueel. In plaats van dat een merk maandenlang aan een campagne werkt, is UGC altijd trendy.<\/li><\/ul>\n\n\n\n<p>Met user generated content blijven merken op de voorgrond bij consumenten en blijft het contact levendig.<\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-join\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"iNe7X9UMeL\"><a href=\"https:\/\/join.marketing\/nl\/blog\/influencer-generated-content-vs-user-generated-content\/\">Influencer generated content vs. user generated content<\/a><\/blockquote><iframe title=\"&#8220;Influencer generated content vs. user generated content&#8221; &#8212; Join\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/join.marketing\/nl\/blog\/influencer-generated-content-vs-user-generated-content\/embed\/#?secret=iNe7X9UMeL\" data-secret=\"iNe7X9UMeL\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>User generated content (UGC) is content die gemaakt en gedeeld is door medewerkers of fans. Dit kunnen video\u2019s zijn, foto\u2019s, testimonials, tweets, blog posts of iets anders. Het is gemaakt door de gebruikers van een product, zonder dat ze er betaald voor worden. Dit is gratis publiciteit voor het merk. Veel merken wenden zich daarom &hellip; <a href=\"https:\/\/join.marketing\/nl\/kennisbank\/wat-is-user-generated-content\/\">Continued<\/a><\/p>\n","protected":false},"author":25,"featured_media":0,"parent":0,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wat is user generated content? - Join<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/join.marketing\/nl\/kennisbank\/wat-is-user-generated-content\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wat is user generated content? - Join\" \/>\n<meta property=\"og:description\" content=\"User generated content (UGC) is content die gemaakt en gedeeld is door medewerkers of fans. Dit kunnen video\u2019s zijn, foto\u2019s, testimonials, tweets, blog posts of iets anders. Het is gemaakt door de gebruikers van een product, zonder dat ze er betaald voor worden. Dit is gratis publiciteit voor het merk. 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Dit kunnen video\u2019s zijn, foto\u2019s, testimonials, tweets, blog posts of iets anders. Het is gemaakt door de gebruikers van een product, zonder dat ze er betaald voor worden. Dit is gratis publiciteit voor het merk. 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