{"id":14962,"date":"2019-08-23T11:47:11","date_gmt":"2019-08-23T09:47:11","guid":{"rendered":"https:\/\/join.marketing\/?post_type=knowledge&#038;p=14962"},"modified":"2019-10-17T17:08:22","modified_gmt":"2019-10-17T15:08:22","slug":"wat-is-social-media-marketing","status":"publish","type":"knowledge","link":"https:\/\/join.marketing\/nl\/kennisbank\/wat-is-social-media-marketing\/","title":{"rendered":"Wat is social media marketing?"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Social media marketing (SMM) is een vorm van internetmarketing waarbij gebruik wordt gemaakt van sociale netwerksites als marketingtool. Het doel van SMM is om content te produceren die gebruikers delen met hun eigen netwerk. Op die manier wordt de naamsbekendheid op organische wijze vergoot.<\/p>\n\n\n\n<h3><strong>Waarom is social media marketing belangrijk?<\/strong><\/h3>\n\n\n\n<p>Een van de belangrijkste onderdelen van SMM is social media optimalisatie (SMO). Net als zoekmachine optimalisatie (SEO) is SMO een strategie om nieuwe bezoekers naar een website te trekken en daar om te zetten in betalende klanten.<\/p>\n\n\n\n<p>Dit kan op twee manieren worden gedaan: door social media links in content te plaatsen, zoals RSS feeds en sharing opties. Of door het bevorderen van de activiteit op social media door continu nieuwe posts, tweets of blog posts te plaatsen.<\/p>\n\n\n\n<h3><strong>De voordelen van social media marketing<\/strong><\/h3>\n\n\n\n<p>Social media marketing geeft een bedrijf directe feedback van (potenti\u00eble) klanten en kan persoonlijkheid geven aan een merk. Social media bieden een tool om de interactie met de klant te vergroten. Klanten kunnen vragen stellen of bij klachten antwoord krijgen, waardoor ze zich gehoord en gewaardeerd voelen. Social media marketing is in de laatste jaren steeds meer toegenomen, mede door de populariteit van social media sites, zoals Twitter, LinkedIn, <a href=\"https:\/\/join.marketing\/nl\/kennisbank\/wat-is-instagram-marketing\/\">Instagram<\/a>, <a href=\"https:\/\/join.marketing\/nl\/influencers\/youtube\/\">YouTube<\/a> en Facebook. Een merk kan makkelijk gepromoot worden op social media. Dit gebeurt in de vorm van traditionele advertenties, betaalde brand ambassadors of user generated content.<\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-join\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"rcfJhNkgBv\"><a href=\"https:\/\/join.marketing\/nl\/blog\/social-media-kanalen\/\">Verschillende social media kanalen voor verschillende branches<\/a><\/blockquote><iframe title=\"&#8220;Verschillende social media kanalen voor verschillende branches&#8221; &#8212; Join\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/join.marketing\/nl\/blog\/social-media-kanalen\/embed\/#?secret=rcfJhNkgBv\" data-secret=\"rcfJhNkgBv\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Social media marketing (SMM) is een vorm van internetmarketing waarbij gebruik wordt gemaakt van sociale netwerksites als marketingtool. Het doel van SMM is om content te produceren die gebruikers delen met hun eigen netwerk. Op die manier wordt de naamsbekendheid op organische wijze vergoot. Waarom is social media marketing belangrijk? Een van de belangrijkste onderdelen &hellip; <a href=\"https:\/\/join.marketing\/nl\/kennisbank\/wat-is-social-media-marketing\/\">Continued<\/a><\/p>\n","protected":false},"author":25,"featured_media":0,"parent":0,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wat is social media marketing? - Join Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/join.marketing\/nl\/kennisbank\/wat-is-social-media-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wat is social media marketing? - Join Marketing\" \/>\n<meta property=\"og:description\" content=\"Social media marketing (SMM) is een vorm van internetmarketing waarbij gebruik wordt gemaakt van sociale netwerksites als marketingtool. Het doel van SMM is om content te produceren die gebruikers delen met hun eigen netwerk. Op die manier wordt de naamsbekendheid op organische wijze vergoot. Waarom is social media marketing belangrijk? 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