{"id":15415,"date":"2019-09-23T10:44:59","date_gmt":"2019-09-23T08:44:59","guid":{"rendered":"https:\/\/join.marketing\/?post_type=knowledge&#038;p=15415"},"modified":"2019-10-17T17:11:54","modified_gmt":"2019-10-17T15:11:54","slug":"wat-is-reputatie-management","status":"publish","type":"knowledge","link":"https:\/\/join.marketing\/nl\/kennisbank\/wat-is-reputatie-management\/","title":{"rendered":"Wat is reputatie management?"},"content":{"rendered":"\n<p>Reputatie management is de poging om invloed uit te oefenen op wat en hoe mensen online over een merk of persoon denken. Het gaat dus om beeldbepaling. Reputatie is het beeld dat andere mensen van je hebben.<\/p>\n\n\n\n<h3><strong>6 eigenschappen van reputatie management<\/strong><\/h3>\n\n\n\n<p>Het is niet makkelijk om te bepalen wat mensen van jou of je merk denken. Vooral omdat \u00e9\u00e9n slechte review op Google, TripAdvisor, een bekend blog, Airbnb of <a href=\"https:\/\/join.marketing\/nl\/kennisbank\/wat-is-social-media-marketing\/\">social media platform <\/a>heel je reputatie om zeep kan helpen. Wat moet je nog meer weten over reputatie management? Hier volgen 6 eigenschappen.<\/p>\n\n\n\n<ol><li>Reputatie management vindt het meest online plaats.<\/li><li>Reputatie management is essentieel voor het voortbestaan van een bedrijf.<\/li><li>Reputatie management is belangrijk voor zowel persoonlijkheden als bedrijven.<\/li><li>Reputatie management is een snelgroeiende industrie.<\/li><li>Reputatie management kan worden misbruikt, omdat met opzet negatief nieuws wordt verspreid.<\/li><li>Reputatie management is een legitiem vak en er zijn mensen die zich hierin specialiseren.<\/li><\/ol>\n\n\n\n<h3><strong>Wie bepaalt de reputatie van jouw merk?<\/strong><\/h3>\n\n\n\n<p>Een merk of individu heeft een beperkte controle over zijn eigen reputatie. Eigenlijk is reputatie management meer een inspanning of een poging die wordt gedaan om een beeld te vormen. Vooroordelen, individuele perspectieven en ervaringen uit het verleden hebben een enorme invloed op reputatie.<\/p>\n\n\n\n<h3><strong>Waarom is reputatie management belangrijk?<\/strong><\/h3>\n\n\n\n<p>Ondanks alle energie die we steken in ons bedrijf, onze producten en diensten (of ons eigen karakter), is het de reputatie die er voor merken echt toe doet. Dat geldt vooral in het bedrijfsleven. Tegenwoordig is onze reputatie grotendeels overgeleverd aan de genade van kunstmatige intelligentiesystemen. Daarom bestaan er online diensten voor reputatie management, die een zekere mate van controle bieden. Ook door middel van <a href=\"https:\/\/join.marketing\/nl\/influencer-marketing\/\">influencer marketing<\/a> kun je je reputatie online managen. <\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-join\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"D40ooaVNmX\"><a href=\"https:\/\/join.marketing\/nl\/blog\/reputatie-management\/\">Hoe influencers je kunnen helpen met reputatie management<\/a><\/blockquote><iframe title=\"&#8220;Hoe influencers je kunnen helpen met reputatie management&#8221; &#8212; Join\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/join.marketing\/nl\/blog\/reputatie-management\/embed\/#?secret=D40ooaVNmX\" data-secret=\"D40ooaVNmX\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Reputatie management is de poging om invloed uit te oefenen op wat en hoe mensen online over een merk of persoon denken. Het gaat dus om beeldbepaling. Reputatie is het beeld dat andere mensen van je hebben. 6 eigenschappen van reputatie management Het is niet makkelijk om te bepalen wat mensen van jou of je &hellip; <a href=\"https:\/\/join.marketing\/nl\/kennisbank\/wat-is-reputatie-management\/\">Continued<\/a><\/p>\n","protected":false},"author":25,"featured_media":0,"parent":0,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wat is reputatie management? | Join Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/join.marketing\/nl\/kennisbank\/wat-is-reputatie-management\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wat is reputatie management? | Join Marketing\" \/>\n<meta property=\"og:description\" content=\"Reputatie management is de poging om invloed uit te oefenen op wat en hoe mensen online over een merk of persoon denken. Het gaat dus om beeldbepaling. 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Het gaat dus om beeldbepaling. 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