{"id":15588,"date":"2019-10-24T11:49:54","date_gmt":"2019-10-24T09:49:54","guid":{"rendered":"https:\/\/join.marketing\/knowledge\/wat-is-content-marketing\/"},"modified":"2019-10-24T11:53:57","modified_gmt":"2019-10-24T09:53:57","slug":"wat-is-content-marketing","status":"publish","type":"knowledge","link":"https:\/\/join.marketing\/nl\/kennisbank\/wat-is-content-marketing\/","title":{"rendered":"Wat is content marketing?"},"content":{"rendered":"\n<p><\/p>\n\n<p>Content marketing is een marketingtechniek voor het cre\u00ebren en verspreiden van waardevolle, relevante en consistente content. Het doel hiervan is een duidelijk gedefinieerd publiek aan te trekken en producten of diensten te verkopen- zonder ze direct aan te prijzen.<\/p>\n\n<p>Het doel is dus wel om te verkopen, maar dat wordt gedaan door het publiek van waardevolle informatie te voorzien. Hierdoor lezen mensen zich in over jouw product of dienst, vertrouwen ze jouw expertise en zijn ze eerder geneigd om tot een aankoop over te gaan. Mensen worden aangetrokken door de informatie, in plaats dat ze het willen vermijden, zoals normale advertenties.<\/p>\n\n<p>Content marketing is er in de volgende vormen:<\/p>\n\n<ul><li>Infographics<\/li><li>Websites en blogs<\/li><li>Podcasts<\/li><li><a href=\"https:\/\/join.marketing\/nl\/kennisbank\/wat-is-video-marketing\/\">Video&#8217;s<\/a><\/li><li>Boeken<\/li><\/ul>\n<p>Daarnaast kan <a href=\"https:\/\/join.marketing\/nl\/blog\/category\/content-marketing-n\">content marketing<\/a> ook bestaan uit whitepapers, e-boeken, apps en zelfs presentaties. Ongeveer alles wat gebruikt wordt om waardevolle informatie te verspreiden en het publiek in jouw bedrijf te laten geloven, kan gezien worden als content marketing.<\/p>\n\n<h3><strong>Waarom is content marketing belangrijk?<\/strong><\/h3>\n\n<p>Er zijn vier stappen in het aankoopproces: bewustwording, onderzoek, overweging, en tot slot de aankoop. Consumenten moeten zich eerst bewust worden van een oplossing voor een probleem dat ze hebben. Daarna doen ze onderzoek naar de oplossing. Vervolgens overwegen ze de verschillende producten of diensten en daarna gaan ze over tot de aankoop.<\/p>\n\n<p>Content marketing richt zich op de eerste twee stappen in het aankoopproces, waardoor er meer vertrouwen bij de consument wordt gebouwd dan met traditionele reclame (dat vooral gericht is op de laatste twee stappen).<\/p>\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-join\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"T6ldQj6DJG\"><a href=\"https:\/\/join.marketing\/blog\/branded-content\/\">Branded Content: How To Make It Work With Audiences?<\/a><\/blockquote><iframe title=\"&#8220;Branded Content: How To Make It Work With Audiences?&#8221; &#8212; Join\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/join.marketing\/blog\/branded-content\/embed\/#?secret=T6ldQj6DJG\" data-secret=\"T6ldQj6DJG\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>","protected":false},"excerpt":{"rendered":"<p>Content marketing is een marketingtechniek voor het cre\u00ebren en verspreiden van waardevolle, relevante en consistente content. Het doel hiervan is een duidelijk gedefinieerd publiek aan te trekken en producten of diensten te verkopen- zonder ze direct aan te prijzen. Het doel is dus wel om te verkopen, maar dat wordt gedaan door het publiek van &hellip; <a href=\"https:\/\/join.marketing\/nl\/kennisbank\/wat-is-content-marketing\/\">Continued<\/a><\/p>\n","protected":false},"author":25,"featured_media":0,"parent":0,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wat is content marketing? | Join<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/join.marketing\/nl\/kennisbank\/wat-is-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wat is content marketing? | Join\" \/>\n<meta property=\"og:description\" content=\"Content marketing is een marketingtechniek voor het cre\u00ebren en verspreiden van waardevolle, relevante en consistente content. Het doel hiervan is een duidelijk gedefinieerd publiek aan te trekken en producten of diensten te verkopen- zonder ze direct aan te prijzen. 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