{"id":15591,"date":"2019-10-24T11:58:46","date_gmt":"2019-10-24T09:58:46","guid":{"rendered":"https:\/\/join.marketing\/?post_type=knowledge&#038;p=15591"},"modified":"2019-10-24T12:14:26","modified_gmt":"2019-10-24T10:14:26","slug":"wat-betekent-owned-media","status":"publish","type":"knowledge","link":"https:\/\/join.marketing\/nl\/kennisbank\/wat-betekent-owned-media\/","title":{"rendered":"Wat betekent owned media?"},"content":{"rendered":"\n<p>Owned media zijn media die je zelf hebt opgezet en die je zelf beheert. Dit zijn bijvoorbeeld de website of het blog van je bedrijf, je nieuwsbrieven en social media kanalen, zoals <a href=\"https:\/\/join.marketing\/nl\/kennisbank\/wat-is-youtube-marketing\/\">YouTube<\/a>, <a href=\"\/nl\/kennisbank\/wat-is-instagram-marketing\/\">Instagram<\/a>, Twitter en <a href=\"\/nl\/kennisbank\/wat-is-facebook-marketing\/\">Facebook<\/a>. Al vallen de shares, likes en comments van social media weer onder earned media. Hoe meer owned media je hebt, hoe meer opties en ruimte je hebt om de naamsbekendheid van je merk te vergroten.<\/p>\n\n\n\n<h3><strong>Waarom zijn owned media belangrijk?<\/strong><\/h3>\n\n\n\n<p>Owned media bepalen het aankoopgedrag van de consument. Volgens verschillende onderzoeken zegt maar liefst <a href=\"https:\/\/www.invespcro.com\/blog\/social-media-influences-purchase-decisions\/\">tweederde van de respondenten<\/a> dat posts van bedrijven op social media hun aankopen be\u00efnvloeden.&nbsp;<\/p>\n\n\n\n<p>Owned media zijn de bouwsteen voor online marketing vanwege de:<\/p>\n\n\n\n<ul><li>Controle: je bent beheerder van je eigen kanalen, dus kun je zelf bepalen wat je adverteert (in het geval van social media kanalen is dat zolang dat overeenstemt met de richtlijnen).<\/li><li>Bereik: gerichte social media posts en <a href=\"https:\/\/join.marketing\/nl\/blog\/influencer-marketing-seo\/\">SEO<\/a> (search engine optimised) geschreven content doen wonderen voor je bereik en vindbaarheid.\u00a0<\/li><li>Levensduur: je content blijft bestaan, in tegenstelling tot traditionele advertenties die slechts tijdelijk zijn.<\/li><li>Veelzijdigheid: bedrijven kunnen een verscheidenheid aan content op hun media plaatsen.<\/li><li>Kosteneffici\u00ebntie: eigen kanalen zijn gratis te gebruiken (tenzij je een post promoot, maar dan is het vaak alsnog goedkoper dan traditionele reclame).<\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Owned media zijn media die je zelf hebt opgezet en die je zelf beheert. Dit zijn bijvoorbeeld de website of het blog van je bedrijf, je nieuwsbrieven en social media kanalen, zoals YouTube, Instagram, Twitter en Facebook. Al vallen de shares, likes en comments van social media weer onder earned media. Hoe meer owned media &hellip; <a href=\"https:\/\/join.marketing\/nl\/kennisbank\/wat-betekent-owned-media\/\">Continued<\/a><\/p>\n","protected":false},"author":25,"featured_media":0,"parent":0,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wat betekent owned media? - Join<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/join.marketing\/nl\/kennisbank\/wat-betekent-owned-media\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wat betekent owned media? - Join\" \/>\n<meta property=\"og:description\" content=\"Owned media zijn media die je zelf hebt opgezet en die je zelf beheert. Dit zijn bijvoorbeeld de website of het blog van je bedrijf, je nieuwsbrieven en social media kanalen, zoals YouTube, Instagram, Twitter en Facebook. Al vallen de shares, likes en comments van social media weer onder earned media. Hoe meer owned media &hellip; Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/join.marketing\/nl\/kennisbank\/wat-betekent-owned-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Join\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-24T10:14:26+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/join.marketing\/nl\/kennisbank\/wat-betekent-owned-media\/\",\"url\":\"https:\/\/join.marketing\/nl\/kennisbank\/wat-betekent-owned-media\/\",\"name\":\"Wat betekent owned media? - Join\",\"isPartOf\":{\"@id\":\"https:\/\/join.marketing\/#website\"},\"datePublished\":\"2019-10-24T09:58:46+00:00\",\"dateModified\":\"2019-10-24T10:14:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/join.marketing\/nl\/kennisbank\/wat-betekent-owned-media\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/join.marketing\/nl\/kennisbank\/wat-betekent-owned-media\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/join.marketing\/nl\/kennisbank\/wat-betekent-owned-media\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/join.marketing\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Knowledge\",\"item\":\"https:\/\/join.marketing\/nl\/kennisbank\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Wat betekent owned media?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/join.marketing\/#website\",\"url\":\"https:\/\/join.marketing\/\",\"name\":\"Join\",\"description\":\"The marketplace for influencers and advertisers to collaborate.\",\"publisher\":{\"@id\":\"https:\/\/join.marketing\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/join.marketing\/search\/{search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/join.marketing\/#organization\",\"name\":\"Join Marketing\",\"url\":\"https:\/\/join.marketing\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/join.marketing\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/01\/join-logo-150x150-1.png\",\"contentUrl\":\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/01\/join-logo-150x150-1.png\",\"width\":150,\"height\":150,\"caption\":\"Join Marketing\"},\"image\":{\"@id\":\"https:\/\/join.marketing\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/join_influencers\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wat betekent owned media? - Join","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/join.marketing\/nl\/kennisbank\/wat-betekent-owned-media\/","og_locale":"nl_NL","og_type":"article","og_title":"Wat betekent owned media? - Join","og_description":"Owned media zijn media die je zelf hebt opgezet en die je zelf beheert. Dit zijn bijvoorbeeld de website of het blog van je bedrijf, je nieuwsbrieven en social media kanalen, zoals YouTube, Instagram, Twitter en Facebook. Al vallen de shares, likes en comments van social media weer onder earned media. Hoe meer owned media &hellip; Continued","og_url":"https:\/\/join.marketing\/nl\/kennisbank\/wat-betekent-owned-media\/","og_site_name":"Join","article_modified_time":"2019-10-24T10:14:26+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/join.marketing\/nl\/kennisbank\/wat-betekent-owned-media\/","url":"https:\/\/join.marketing\/nl\/kennisbank\/wat-betekent-owned-media\/","name":"Wat betekent owned media? - Join","isPartOf":{"@id":"https:\/\/join.marketing\/#website"},"datePublished":"2019-10-24T09:58:46+00:00","dateModified":"2019-10-24T10:14:26+00:00","breadcrumb":{"@id":"https:\/\/join.marketing\/nl\/kennisbank\/wat-betekent-owned-media\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/join.marketing\/nl\/kennisbank\/wat-betekent-owned-media\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/join.marketing\/nl\/kennisbank\/wat-betekent-owned-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/join.marketing\/nl\/"},{"@type":"ListItem","position":2,"name":"Knowledge","item":"https:\/\/join.marketing\/nl\/kennisbank\/"},{"@type":"ListItem","position":3,"name":"Wat betekent owned media?"}]},{"@type":"WebSite","@id":"https:\/\/join.marketing\/#website","url":"https:\/\/join.marketing\/","name":"Join","description":"The marketplace for influencers and advertisers to collaborate.","publisher":{"@id":"https:\/\/join.marketing\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/join.marketing\/search\/{search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/join.marketing\/#organization","name":"Join Marketing","url":"https:\/\/join.marketing\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/join.marketing\/#\/schema\/logo\/image\/","url":"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/01\/join-logo-150x150-1.png","contentUrl":"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/01\/join-logo-150x150-1.png","width":150,"height":150,"caption":"Join Marketing"},"image":{"@id":"https:\/\/join.marketing\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/join_influencers\/"]}]}},"_links":{"self":[{"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/knowledge\/15591"}],"collection":[{"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/knowledge"}],"about":[{"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/types\/knowledge"}],"author":[{"embeddable":true,"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/users\/25"}],"version-history":[{"count":1,"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/knowledge\/15591\/revisions"}],"predecessor-version":[{"id":15592,"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/knowledge\/15591\/revisions\/15592"}],"wp:attachment":[{"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/media?parent=15591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}