{"id":15593,"date":"2019-10-24T12:05:58","date_gmt":"2019-10-24T10:05:58","guid":{"rendered":"https:\/\/join.marketing\/?post_type=knowledge&#038;p=15593"},"modified":"2019-10-24T12:14:15","modified_gmt":"2019-10-24T10:14:15","slug":"wat-betekent-earned-media","status":"publish","type":"knowledge","link":"https:\/\/join.marketing\/nl\/kennisbank\/wat-betekent-earned-media\/","title":{"rendered":"Wat betekent earned media?"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Earned media zijn in feite de interacties van mensen op de posts van je owned media, waardoor de content wordt gedeeld en verspreid. Dit is online mond-op-mondreclame in de vorm van likes, shares, reposts, reviews, aanbevelingen, comments, tags en je content die wordt gedeeld (of gecureerd) door andere sites.\u00a0<\/p>\n\n\n\n<h3><strong>Waarom zijn earned media belangrijk?<\/strong><\/h3>\n\n\n\n<p>Earned media hebben nog meer invloed op het koopgedrag van consumenten dan <a href=\"\/nl\/kennisbank\/wat-betekent-owned-media\">owned media<\/a>. Dit komt omdat de content wordt verspreid en gepromoot door mensen buiten het bedrijf (peers, vrienden, familie en andere consumenten) &#8211; die niet per se financieel profiteren van de content. Dit leidt ertoe dat het vertrouwen van consumenten in earned media veel groter is dan bij owned media.\u00a0<\/p>\n\n\n\n<h3><strong>Hoe maak je optimaal gebruik van earned media?<\/strong><\/h3>\n\n\n\n<p>De meest effectieve strategie om earned media te optimaliseren is door een combinatie in te zetten van organische rankings in de zoekmachines (door SEO-geschreven content bijvoorbeeld) en content die door het merk wordt verspreid. Een ranking op de eerste pagina van Google en goede, waardevolle content zijn meestal de grootste drijfveren van earned media.<\/p>\n\n\n\n<p>Deze content kan in de vorm van een blog, infographic, video, persbericht, webinar, e-boek of social media post zijn. Het belangrijkst is dat de content waardevol is, zodat die wordt gedeeld door het publiek. Een goede contentstrategie en SEO-geschreven content is daarbij essentieel. <\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-join\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"GmpnphsjNJ\"><a href=\"https:\/\/join.marketing\/nl\/blog\/content-marketing-sales\/\">3 manieren waarop Content Marketing jouw salesteam versterkt<\/a><\/blockquote><iframe title=\"&#8220;3 manieren waarop Content Marketing jouw salesteam versterkt&#8221; &#8212; Join\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" src=\"https:\/\/join.marketing\/nl\/blog\/content-marketing-sales\/embed\/#?secret=GmpnphsjNJ\" data-secret=\"GmpnphsjNJ\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Earned media zijn in feite de interacties van mensen op de posts van je owned media, waardoor de content wordt gedeeld en verspreid. Dit is online mond-op-mondreclame in de vorm van likes, shares, reposts, reviews, aanbevelingen, comments, tags en je content die wordt gedeeld (of gecureerd) door andere sites.\u00a0 Waarom zijn earned media belangrijk? Earned &hellip; <a href=\"https:\/\/join.marketing\/nl\/kennisbank\/wat-betekent-earned-media\/\">Continued<\/a><\/p>\n","protected":false},"author":25,"featured_media":0,"parent":0,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wat betekent earned media? | Join<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/join.marketing\/nl\/kennisbank\/wat-betekent-earned-media\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wat betekent earned media? | Join\" \/>\n<meta property=\"og:description\" content=\"Earned media zijn in feite de interacties van mensen op de posts van je owned media, waardoor de content wordt gedeeld en verspreid. 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