{"id":10531,"date":"2019-04-23T10:24:16","date_gmt":"2019-04-23T08:24:16","guid":{"rendered":"https:\/\/join.marketing\/?p=10531"},"modified":"2019-11-22T15:18:12","modified_gmt":"2019-11-22T14:18:12","slug":"hoe-kun-je-influencer-generated-content-hergebruiken","status":"publish","type":"post","link":"https:\/\/join.marketing\/nl\/blog\/hoe-kun-je-influencer-generated-content-hergebruiken\/","title":{"rendered":"Hoe kun je influencer generated content hergebruiken?"},"content":{"rendered":"\n

Hoewel je influencers kunt inzetten om je merk te promoten onder hun eigen volgers, kun je influencer generated content<\/span><\/a> (IGC) ook gebruiken voor je eigen media. De content die gebruikers van je merk cre\u00ebren is perfect om te hergebruiken op de kanalen van je eigen bedrijf. Hier zijn 3 redenen voor.<\/span><\/h4>\n\n\n\n

Influencer generated content scheelt tijd<\/b><\/span><\/h2><\/h2>\n\n\n\n

Een algemeen probleem waar alle marketeers tegenaan lopen is het vinden van nieuwe content. Influencer generated content is klaar voor gebruik, dus je hoeft zelf niets te doen behalve het te publiceren op je eigen kanalen.<\/p>\n\n\n\n

Authentieke influencer generated content is effectiever<\/b><\/span><\/h2>\n\n\n\n

De enige manier om op te vallen tussen de duizenden advertenties is door authentieke<\/span><\/a>, persoonlijke content te publiceren. Content gecre\u00eberd door echte mensen heeft meer effect dan advertenties gemaakt door je bedrijf. En waar vind je dat? Bij je gebruikers.<\/span><\/p><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Het publiek is bekend dus campagnes kunnen beter afgestemd worden<\/b><\/span><\/h2><\/h2>\n\n\n\n

Influencer generated content is de beste manier om je doelgroep te bereiken, aangezien je weet welke doelgroep aansluit bij de content. Een campagne kan zo beter worden afgestemd op verschillende segmenten van je doelgroep.<\/p>\n\n\n\n

Wat zijn de kanalen die je kunt gebruiken voor IGC?<\/p>\n\n\n\n

De social media van je bedrijf <\/h3>\n\n\n\n

Uiteraard is influencer generated content perfect om te hergebruiken op de social media kanalen van je bedrijf: Instagram, Facebook, Twitter, YouTube, WhatsApp, etc. Het zal behoorlijk opvallen als mensen ineens een post zien die gemaakt is door een echt persoon. Dit scoort gegarandeerd likes en views.<\/p>\n\n\n\n

De website van je bedrijf <\/h3>\n\n\n\n

Een goede marketingstrategie draait om het verbinden van je merk met je publiek. Het gaat om het cre\u00ebren van een community. Betrek je gebruikers bij je merk en laat ze waardevol voelen. Publiceer hun content op de home page van de website van je bedrijf of geef het een aparte pagina. Hoe goed is het als potenti\u00eble klanten zien hoe blij huidige klanten met je product of dienst zijn?!<\/p>\n\n\n\n

De blog posts van je bedrijf <\/h3>\n\n\n\n

Wat voor je website geldt, geldt ook voor je blog posts. Je kunt aandacht besteden aan influencers in een blog post of hun eigen content gebruiken.<\/p>\n\n\n\n

De e-mail\/nieuwsbrieven van je bedrijf<\/h3>\n\n\n\n

Voeg verhalen, foto\u2019s en testimonials toe aan je nieuwsbrieven. Dit cre\u00ebert vertrouwen bij je gebruikers, want ze zien dat echte mensen je product of dienst gebruiken. Bovendien is het veel leuker om te lezen dan saaie bedrijfsinformatie. Wedden dat je e-mail open rate omhoog schiet?<\/p>\n\n\n\n

De advertenties van je bedrijf<\/h3>\n\n\n\n

Bijna niemand gelooft advertenties die zijn gemaakt door reclamebureau\u2019s. Maar influencer generated content is een heel ander verhaal. Voeg een foto, video of comment van een influencer toe aan je normale social media advertenties, zodat je het vertrouwen vergroot \u00e9n daarmee je conversies.<\/p>\n\n\n\n

Conclusie<\/h2><\/h2>\n\n\n\n

Influencer generated content is een must voor elke succesvolle marketingstrategie – met name op social media, maar ook op andere kanalen. IGC vergroot het vertrouwen in je merk, je campagne is beter afgestemd op je doelgroep en het bespaart tijd & geld.<\/p>\n","protected":false},"excerpt":{"rendered":"

Hoewel je influencers kunt inzetten om je merk te promoten onder hun eigen volgers, kun je influencer generated content (IGC) ook gebruiken voor je eigen media. De content die gebruikers van je merk cre\u00ebren is perfect om te hergebruiken op de kanalen van je eigen bedrijf. Hier zijn 3 redenen voor. Influencer generated content scheelt … Continued<\/a><\/p>\n","protected":false},"author":19,"featured_media":10567,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[23],"tags":[],"yoast_head":"\nHoe kun je influencer generated content hergebruiken? - Join<\/title>\n<meta name=\"description\" content=\"Influencer generated content is perfect om te hergebruiken op de kanalen van je eigen bedrijf. 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