{"id":1157,"date":"2018-05-23T09:00:48","date_gmt":"2018-05-23T07:00:48","guid":{"rendered":"https:\/\/join.marketing\/?p=1157"},"modified":"2018-05-23T09:13:54","modified_gmt":"2018-05-23T07:13:54","slug":"engagement-rate","status":"publish","type":"post","link":"https:\/\/join.marketing\/nl\/blog\/engagement-rate\/","title":{"rendered":"Engagement Rate: Hoe micro-influencers jou helpen je publiek \u00e9cht te bereiken"},"content":{"rendered":"<h4>Je producten promoten met micro influencers klinkt misschien niet heel sexy. Het kan echter wel heel effectief zijn. Zoals we hier <a href=\"https:\/\/join.marketing\/nl\/2018\/micro-influencers\/\"><span style=\"text-decoration: underline;\"><em>al eerder besproken hebben<\/em><\/span><\/a> kunnen micro influencers <span style=\"text-decoration: underline;\"><em><a href=\"https:\/\/martechseries.com\/social\/influencer-marketing\/much-micro-influencer-marketing-cost\/\">meer waarde aan je campagne geven<\/a><\/em><\/span>. Ook kunnen ze je campagne makkelijker maken en je bericht organisch verspreiden.<\/h4>\n<p>Vandaag kijken we naar een onderwerp waar ze je heel goed mee kunnen helpen: het verbeteren van je engagement rate. Voor we daar dieper in duiken bekijken we eerst een aantal begrippen.<\/p>\n<h3>Wat is Engagement Rate precies?<\/h3>\n<p>In feite bekijkt de engagement metric hoeveel mensen de interactie aangaan met je digitale bericht. Verschillende platformen of social media-diensten gebruiken verschillende berekeningen, maar meestal is het vrij simpel: hoeveel mensen\u00a0<em>gaan de interactie aan<\/em> met je bericht\u00a0gedeeld door hoeveel mensen\u00a0<em>zien<\/em> je bericht. De interactie aangaan kan verschillende dingen betekenen, waaronder:<\/p>\n<ul>\n<li>Een repost<\/li>\n<li>Een share<\/li>\n<li>Een like<\/li>\n<li>En niet te vergeten: een comment of serie comments onder een post.<\/li>\n<\/ul>\n<p>Ben je benieuwd naar hoe engagement anders is dan reach? In <a href=\"https:\/\/join.marketing\/nl\/2018\/engagement-reach\/\">deze blog post<\/a> hebben we dat al eens uitgebreid besproken.<\/p>\n<h3>En Micro Influencers?<\/h3>\n<p>Micro influencers zijn social media gebruikers met tussen de 5K en 100K volgers. Je kent misschien niet hun namen en ze zitten niet bij RTL Late Night, maar ze zijn\u00a0<em>heel<\/em> populair in bepaalde niches. Daarbij kan hun content gevonden worden door hun volgers, wat jouw engagement rate ten goede doet. Join is gespecialiseerd in campagnes waar er wordt gewerkt met grote aantallen micro influencers. Bevallen onze bevindingen over hogere engagement rates? Vraag een demo aan onder deze post of <a href=\"https:\/\/join.marketing\/nl\/contact\/\">neem contact met ons op<\/a>.<\/p>\n<blockquote><p>\u201cSimpel gezegd hebben micro influencers meer tijd om aan hun volgers te besteden. Deze tijd besteden ze graag: zo gaan micro influencers veel vaker in gesprek met volgers, discussi\u00ebren ze over onderwerpen of bedanken ze gebruikers die leuke berichten achterlaten.\u201d<\/p><\/blockquote>\n<h3>Hoezo scoren ze beter op engagement?<\/h3>\n<p>Als een digitale marketeer is het je doel dat mensen zich verbonden voelen met je product of dienst. Wanneer je echter kijkt naar <a href=\"https:\/\/join.marketing\/nl\/2018\/instagram\/\">Instagram<\/a>-celebrities of YouTubers met\u00a0<em>enorm<\/em> veel subscribers, kunnen volgers zich juist ongehoord voelen. Hun berichten en replies worden niet opgemerkt omdat er\u00a0<em>duizenden<\/em> andere mensen zijn die ook om de aandacht van de influencer vragen.<\/p>\n<p>Simpel gezegd hebben micro influencers meer tijd om aan hun volgers te besteden. Deze tijd besteden ze graag: zo gaan micro influencers veel vaker in gesprek met volgers, discussi\u00ebren ze over onderwerpen of bedanken ze gebruikers die leuke berichten achterlaten. Zoals je begrijpt is dit\u00a0<em>precies<\/em> waar engagement om gaat. Je kunt die bekende vlogger wel om advies vragen, maar hij of zij gaat waarschijnlijk geen antwoord geven. Je kunt veel gemakkelijker praten met een micro influencer. Het zou je buurman kunnen zijn!<\/p>\n<h3><a href=\"https:\/\/martechseries.com\/social\/influencer-marketing\/much-micro-influencer-marketing-cost\/\"><img loading=\"lazy\" class=\"wp-image-1151 size-full aligncenter\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2018\/02\/engagement-rate-2.png\" alt=\"engagement rate\" width=\"491\" height=\"384\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2018\/02\/engagement-rate-2.png 491w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2018\/02\/engagement-rate-2-300x235.png 300w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><\/a><\/h3>\n<h3>Conclusie<\/h3>\n<p>Jongere generaties, en <a href=\"https:\/\/join.marketing\/nl\/2018\/millennials-influencers\/\">helemaal de kritische millennials<\/a>, zijn zich er echt wel van bewust dat <a href=\"http:\/\/www.harpersbazaar.com\/uk\/culture\/culture-news\/news\/a40474\/this-is-how-much-the-kardashians-get-paid-for-one-instagram-post\/\">Kim Kardashian waanzinnige bedragen betaald krijgt voor haar promoties<\/a>. Het is daarom geen verrassing dat influencer celebrities lagere engagement rates hebben. Zij staan een stuk dichter bij traditionele advertising.<\/p>\n<p>Om te voorkomen dat jouw dure advertising campagne weinig resultaat heeft zullen marketeers moeten overwegen om te focussen op micro influencers. Ze lijken misschien kleine spelers in een grote wereld, maar wanneer je met 25 micro influencers werkt in plaats van met 1 beroemdheid zul je je engagement rate zien groeien.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Je producten promoten met micro influencers klinkt misschien niet heel sexy. Het kan echter wel heel effectief zijn. Zoals we hier al eerder besproken hebben kunnen micro influencers meer waarde aan je campagne geven. Ook kunnen ze je campagne makkelijker maken en je bericht organisch verspreiden. Vandaag kijken we naar een onderwerp waar ze je &hellip; <a href=\"https:\/\/join.marketing\/nl\/blog\/engagement-rate\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[113],"tags":[13],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Engagement Rate: Hoe micro-influencers jou helpen je publiek te bereiken<\/title>\n<meta name=\"description\" content=\"Je product promoten met micro-influencers klinkt misschien niet heel sexy. Het is echter wel heel erg effectief. 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