{"id":11722,"date":"2019-09-13T09:00:15","date_gmt":"2019-09-13T07:00:15","guid":{"rendered":"https:\/\/join.marketing\/?p=11722"},"modified":"2019-11-22T12:18:40","modified_gmt":"2019-11-22T11:18:40","slug":"zijn-corporate-influencers-the-next-big-thing-in-employer-branding","status":"publish","type":"post","link":"https:\/\/join.marketing\/nl\/blog\/zijn-corporate-influencers-the-next-big-thing-in-employer-branding\/","title":{"rendered":"Zijn corporate influencers the next big thing in employer branding?"},"content":{"rendered":"\n<p>Er is een nieuwe trend gaande op social media en die is in gang gezet door corporate influencers. En nee, ze posten geen gesponsorde lipstick posts. Althans, niet tenzij ze over het bedrijf gaan waarvoor ze graag werken. Corporate influencers zijn the next big thing in employer branding en in dit artikel lees je hoe jouw bedrijf hier het best op in kan spelen.<\/p>\n\n\n\n<h2><h2 class=\"p1\"><span class=\"s1\"><b>Wat zijn corporate influencers?<\/b><\/span><\/h2><\/h2>\n\n\n\n<p><p class=\"p1\"><span class=\"s1\">Corporate <a href=\"https:\/\/join.marketing\/nl\/blog\/wat-is-een-influencer\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s2\">influencers<\/span><\/a> zijn blije werknemers die tweeten, grammen, posten of snappen over hun werk en het bedrijf waarvoor ze werken. Ze delen en promoten de bedrijfscultuur niet alleen met hun volgers op social media, maar ook op evenementen en sociale gelegenheden. <\/span><\/p><\/p>\n\n\n\n<p>Een groot bedrijf die hier in vooroploopt is Otto Group. Otto Group biedt zijn werknemers gratis trainingen aan via zogenaamde \u2018Influencer Workshops\u2019. Hierin leren ze hoe ze hun social media uitbreiden, meer volgers krijgen, content cre\u00ebren en het bedrijf kunnen promoten.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default mask-img shape-1 mb-8\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/11\/Corporate-influencers-1-1024x683.jpg\" alt=\"\" class=\"wp-image-15799\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/11\/Corporate-influencers-1-1024x683.jpg 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/11\/Corporate-influencers-1-300x200.jpg 300w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/11\/Corporate-influencers-1-768x512.jpg 768w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/11\/Corporate-influencers-1-1536x1024.jpg 1536w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/11\/Corporate-influencers-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2><h2>Voordelen van employer branding<\/h2><\/h2>\n\n\n\n<p>Maar waarom zou je als bedrijf investeren in corporate influencers? Als je werknemers blij zijn om voor je te werken, dan is het toch mooi meegenomen dat ze dat gratis delen met hun omgeving? Klopt, maar je kunt er nog zoveel meer uithalen! Hier volgen een aantal voordelen van employer branding voor bedrijven \u00e9n werknemers:<\/p>\n\n\n\n<h3>Voordelen van employer branding voor bedrijven<\/h3>\n\n\n\n<p><p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.accuracast.com\/whitepapers\/influencer-marketing-report\/\" target=\"_blank\" rel=\"noopener noreferrer\">Onderzoek<\/a><\/span><span class=\"s2\"> laat zien dat de impact van mega influencers op social media kleiner aan het worden is. Hun engagement is vaak lager dan die van micro influencers, die een veel trouwere community hebben opgebouwd. En deze micro influencers kunnen net zo goed je eigen werknemers zijn! Micro influencers hebben niet alleen invloed op het koopgedrag van je klanten, maar kunnen ook een belangrijke factor zijn in het versterken van employer branding en het werven van nieuw talent. <\/span><\/p><\/p>\n\n\n\n<ul><li>Corporate influencers bieden een nieuwe wervingsmethode<\/li><li>Ze helpen je om een goede reputatie op te bouwen en je bedrijfscultuur te verhelderen<\/li><li>Door te investeren in employer branding voelen je werknemers zich nog meer betrokken, wat ten goede komt van de werknemerstevredenheid en de productiviteit<\/li><li>Corporate influencers versterken klantenrelaties en daarmee je conversie<\/li><\/ul>\n\n\n\n<h3>Voordelen van employer branding voor werknemers<\/h3>\n\n\n\n<p>Voor werknemers zijn er ook volop voordelen. Zo krijgen ze gratis workshops en trainingen aangeboden, en leren ze hoe ze social media effectief kunnen gebruiken. Bovendien hebben ze invloed op de werving van hun eigen collega\u2019s. Een win-win situatie dus!<\/p>\n\n\n\n<h2><h2 class=\"p1\"><span class=\"s1\"><b>Tips om employer branding te versterken<\/b><\/span><\/h2><\/h2>\n\n\n\n<p>Employer branding werkt alleen als je corporate influencers oprecht tevreden en gelukkig zijn met hun werk en de bedrijfscultuur. Daarom is het van cruciaal belang dat er een goede match is! Een werknemer kan moeilijk ingezet worden als influencer wanneer zijn of haar persoonlijke waarden niet overeenkomen met die van het bedrijf. <\/p>\n\n\n\n<p>Een heldere bedrijfscultuur is essentieel voor het vinden van geschikte werknemers. Corporate influencers helpen je om deze bedrijfscultuur nog beter te communiceren naar de buitenwereld. <\/p>\n\n\n\n<h2><h2>Conclusie<\/h2><\/h2>\n\n\n\n<p>Corporate influencers zijn belangrijker voor je bedrijf dan mega influencers of beroemdheden. Ze helpen je niet alleen om een betere relatie met je klanten op te bouwen, maar ook om nieuwe, geschikte en talentvolle werknemers te werven.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Er is een nieuwe trend gaande op social media en die is in gang gezet door corporate influencers. En nee, ze posten geen gesponsorde lipstick posts. Althans, niet tenzij ze over het bedrijf gaan waarvoor ze graag werken. Corporate influencers zijn the next big thing in employer branding en in dit artikel lees je hoe &hellip; <a href=\"https:\/\/join.marketing\/nl\/blog\/zijn-corporate-influencers-the-next-big-thing-in-employer-branding\/\">Continued<\/a><\/p>\n","protected":false},"author":19,"featured_media":15073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[161],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zijn corporate influencers the next big thing in employer branding? - Join<\/title>\n<meta name=\"description\" content=\"Corporate influencers zijn the next big thing in employer branding en in dit artikel lees je hoe jouw bedrijf hier het best op in kan spelen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/join.marketing\/nl\/blog\/zijn-corporate-influencers-the-next-big-thing-in-employer-branding\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zijn corporate influencers the next big thing in employer branding? 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