{"id":12172,"date":"2019-07-04T10:00:42","date_gmt":"2019-07-04T08:00:42","guid":{"rendered":"https:\/\/join.marketing\/?p=12172"},"modified":"2019-07-01T18:50:54","modified_gmt":"2019-07-01T16:50:54","slug":"wat-is-een-brand-ambassador-program-en-waarom-heb-je-dat-nodig","status":"publish","type":"post","link":"https:\/\/join.marketing\/nl\/blog\/wat-is-een-brand-ambassador-program-en-waarom-heb-je-dat-nodig\/","title":{"rendered":"Wat is een brand ambassador program en waarom heb je dat nodig?"},"content":{"rendered":"\n<p><p class=\"p1\"><span class=\"s1\">Het brand ambassador program is de beste manier om de online presence van je bedrijf op een duurzame en <a href=\"https:\/\/join.marketing\/nl\/blog\/organic-influencer-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s2\">organische<\/span><\/a> manier te laten groeien. Brand ambassadors verstevigen de relatie tussen het merk en de doelgroep. Ze helpen om een sterke community op de bouwen, wat wonderen zal doen voor je omzet.<\/span><\/p><\/p>\n\n\n\n<h2><h2 class=\"p1\"><span class=\"s1\"><b>Wat is een brand ambassador program<\/b><\/span><\/h2><\/h2>\n\n\n\n<p>Een brand ambassador program selecteert mensen om een merk te vertegenwoordigen. Deze mensen worden dan brand ambassadors genoemd. Het zijn vaak gebruikers die al enthousiast over het merk zijn. Op hun social media promoten ze jouw producten of diensten. In ruil daarvoor kun je ze betalen of gratis producten geven. <\/p>\n\n\n\n<h2><h2>De voordelen<\/h2><\/h2>\n\n\n\n<p>Er zijn drie belangrijke voordelen van een brand ambassador program:<\/p>\n\n\n\n<ul><li>Je vergroot hiermee je online aanwezigheid, met name op social media<\/li><li>Je krijgt originele content aangeleverd die je op je eigen social media kunt delen<\/li><li>Je bouwt een sterke community op met je brand ambassadors en hun volgers<\/li><\/ul>\n\n\n\n<h2><h2 class=\"p1\"><span class=\"s1\"><b>Hoe kun je het beste een brand ambassador program opzetten?<\/b><\/span><\/h2><\/h2>\n\n\n\n<p>De relatie tussen een brand ambassador en je merk is hierbij het allerbelangrijkst. Het gaat erom dat de brand ambassador (of influencer) oprecht enthousiast is over jouw product of dienst. Authenticiteit is de sleutel tot succes. Ga niet alleen voor bekendheden, maar zet influencers in die een sterke personal branding hebben, trouwe volgers en op \u00e9\u00e9n lijn zitten met jouw merk.<\/p>\n\n\n\n<h3>Hoe vind je nu de juiste influencers voor je brand ambassador program?<\/h3>\n\n\n\n<p>Je brand ambassador program moet zich richten op mensen die influencers zijn voor jouw ideale klanten. Om die influencers te identificeren, kun je je buyer personas gebruiken:<\/p>\n\n\n\n<ul><li>Naar wie luisteren je ideale klanten wanneer ze advies nodig hebben?<\/li><li>Wie van je werknemers, fans of ideale klanten is populair op social media?<\/li><li>Waar bevinden ze zich online? Is dat Instagram (B2C-bedrijven)? Of juist LinkedIn (B2B-bedrijven)?<\/li><\/ul>\n\n\n\n<p><p class=\"p1\"><span class=\"s1\">Gebruik <a href=\"https:\/\/join.marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s2\">Join<\/span><\/a> om snel de juiste influencers te vinden voor je brand ambassador program. Neem contact op met ze, volg ze op hun social media en vind uit of ze bij je merk passen. <\/span><\/p><\/p>\n\n\n\n<p>Wanneer je de juiste brand ambassadors hebt gevonden, kun je hun content hergebruiken en op jouw eigen social media delen. Bouw een relatie met ze op en leer ze beter kennen. Zo zorg je voor continu\u00efteit van je brand ambassador program.<\/p>\n\n\n\n<p><p class=\"p1\"><span class=\"s1\">Onthoud dat het gaat om <a href=\"https:\/\/join.marketing\/nl\/blog\/het-cruciale-belang-van-authentieke-influencer-content\/#\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s2\">authenticiteit<\/span><\/a>. Mensen geloven traditionele marketing en advertenties niet meer. Volgens de \u2018<a href=\"https:\/\/www.slideshare.net\/startsnakken\/2018-edelman-trust-barometer-global-report\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s2\">2018 Edelman Trust Barometer \u2013 Global Report<\/span><\/a>\u2019 is in 22 landen van 2017 tot 2018 het vertrouwen in media significant afgenomen:<\/span><\/p><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" width=\"638\" height=\"359\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/07\/2018-edelman-trust-barometer-global-report-40-638.jpg\" alt=\"\" class=\"wp-image-12409\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/07\/2018-edelman-trust-barometer-global-report-40-638.jpg 638w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/07\/2018-edelman-trust-barometer-global-report-40-638-300x169.jpg 300w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n\n<p><p class=\"p1\"><span class=\"s1\">Tegelijkertijd is influencer marketing in 2017 <a href=\"https:\/\/blog.klear.com\/state-of-influencer-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s2\">gegroeid met 198%<\/span><\/a> en dat percentage blijft toenemen. Wat belangrijk is in marketing, is betrouwbaarheid. D\u00e1t zorgt voor de groei in jouw organic reach. Daarom is influencer marketing zo cruciaal voor het succes van jouw bedrijf.<\/span><\/p><\/p>\n\n\n\n<h2><h2>Conclusie<\/h2><\/h2>\n\n\n\n<p>Een brand ambassador program helpt je merk een stevige online presence te geven. Het vergroot de betrouwbaarheid van je merk en bouwt een hechte community op met je ideale klanten. Nu mensen wereldwijd hun vertrouwen in media aan het verliezen zijn, zijn authentieke influencers en brand ambassadors belangrijker dan ooit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het brand ambassador program is de beste manier om de online presence van je bedrijf op een duurzame en organische manier te laten groeien. Brand ambassadors verstevigen de relatie tussen het merk en de doelgroep. Ze helpen om een sterke community op de bouwen, wat wonderen zal doen voor je omzet. Wat is een brand &hellip; <a href=\"https:\/\/join.marketing\/nl\/blog\/wat-is-een-brand-ambassador-program-en-waarom-heb-je-dat-nodig\/\">Continued<\/a><\/p>\n","protected":false},"author":19,"featured_media":12415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[161],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wat is een brand ambassador program en waarom heb je dat nodig? - Join<\/title>\n<meta name=\"description\" content=\"Het brand ambassador program is de beste manier om de online presence van je bedrijf op een duurzame manier te laten groeien. Lees hier hoe je een succesvol program opzet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/join.marketing\/nl\/blog\/wat-is-een-brand-ambassador-program-en-waarom-heb-je-dat-nodig\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wat is een brand ambassador program en waarom heb je dat nodig? - Join\" \/>\n<meta property=\"og:description\" content=\"Het brand ambassador program is de beste manier om de online presence van je bedrijf op een duurzame manier te laten groeien. Lees hier hoe je een succesvol program opzet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/join.marketing\/nl\/blog\/wat-is-een-brand-ambassador-program-en-waarom-heb-je-dat-nodig\/\" \/>\n<meta property=\"og:site_name\" content=\"Join\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-04T08:00:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-01T16:50:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2019\/07\/brand-ambassador-program.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jessica Scheper\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jessica Scheper\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/join.marketing\/nl\/blog\/wat-is-een-brand-ambassador-program-en-waarom-heb-je-dat-nodig\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/join.marketing\/nl\/blog\/wat-is-een-brand-ambassador-program-en-waarom-heb-je-dat-nodig\/\"},\"author\":{\"name\":\"Jessica Scheper\",\"@id\":\"https:\/\/join.marketing\/#\/schema\/person\/be37d4dda3528e78e7f99a5591c72d4b\"},\"headline\":\"Wat is een brand ambassador program en waarom heb je dat nodig?\",\"datePublished\":\"2019-07-04T08:00:42+00:00\",\"dateModified\":\"2019-07-01T16:50:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/join.marketing\/nl\/blog\/wat-is-een-brand-ambassador-program-en-waarom-heb-je-dat-nodig\/\"},\"wordCount\":518,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/join.marketing\/#organization\"},\"articleSection\":[\"Branding\"],\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/join.marketing\/nl\/blog\/wat-is-een-brand-ambassador-program-en-waarom-heb-je-dat-nodig\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/join.marketing\/nl\/blog\/wat-is-een-brand-ambassador-program-en-waarom-heb-je-dat-nodig\/\",\"url\":\"https:\/\/join.marketing\/nl\/blog\/wat-is-een-brand-ambassador-program-en-waarom-heb-je-dat-nodig\/\",\"name\":\"Wat is een brand ambassador program en waarom heb je dat nodig? - Join\",\"isPartOf\":{\"@id\":\"https:\/\/join.marketing\/#website\"},\"datePublished\":\"2019-07-04T08:00:42+00:00\",\"dateModified\":\"2019-07-01T16:50:54+00:00\",\"description\":\"Het brand ambassador program is de beste manier om de online presence van je bedrijf op een duurzame manier te laten groeien. 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