{"id":1571,"date":"2018-03-23T21:30:46","date_gmt":"2018-03-23T20:30:46","guid":{"rendered":"https:\/\/join.marketing\/2018\/snapchat-api-veelbelovende-update-voor-marketeers-en-influencers\/"},"modified":"2018-03-22T21:44:57","modified_gmt":"2018-03-22T20:44:57","slug":"snapchat-api","status":"publish","type":"post","link":"https:\/\/join.marketing\/nl\/blog\/snapchat-api\/","title":{"rendered":"Snapchat API – Veelbelovende update voor Marketeers en Influencers?"},"content":{"rendered":"

Eind 2017 vroeg Digiday de top van de publishers op de Europese summit welk het platform de grootste commercieel mogelijkheden had. Snapchat werd als laatste genoemd. Slechts 3% zag het als een goede investering<\/a><\/em><\/span>.<\/h4>\n

Dit zou allemaal kunnen veranderen nu Snapchat hun nieuwe advertising API heeft geopend voor iedereen. Momenteel zien we de volgende stappen van de commercialisatie van Snapchat. Laten we de nieuwe Snapchat API eens bekijken in detail.<\/p>\n

De nieuwe Snapchat API voor marketeers<\/h3>\n

In essentie laat de nieuwe API bedrijven hun eigen advertentie software ontwikkelen. Voorheen moesten advertisers eerst langs het Snap-team, gebruik maken van software van derde partijen of gebruik maken van de ingebouwde Ad Manager<\/a>.<\/p>\n

Nu kunnen bedrijven en bureau’s dit ingewikkelde systeem omzeilen en gebruik maken van handige tool die gebruikt worden door bepaalde partners – zoals Adobe<\/a>. Dit betekent dat er gestuurd kan worden naar betere analytics, beter gerichte campagnes en het belangrijkste: de mogelijkheid tot programmatic advertising.<\/p>\n

\"Snapchat<\/p>\n

De toekomst van Snapchat<\/h3>\n

De nieuwe Snapchat API gaat vanzelfsprekend de advertising inkomst van Snap een flinke duw geven. Sterker nog: door programmatic advertising mogelijk te maken verwacht Snap de advertising omzet te verdubbelen. Het lijkt vooralsnog een goede strategie te zijn: samen met de geselecteerde partners heeft Snapchat hun kwartaalomzetten in 2017 gestaag zien stijgen<\/a>.<\/p>\n

En de gebruikers van het platform? Zullen zij negatief reageren op de nieuwe advertising strategie\u00ebn? Zien we alle gebruikers wegrennen – zoals bij Facebook of zelfs Vero<\/a>? Marketeers die vooral traditionele advertising technieken inzetten zullen sowieso twee maal na moeten denken voor ze Snapchat aan hun strategie toevoegen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Eind 2017 vroeg Digiday de top van de publishers op de Europese summit welk het platform de grootste commercieel mogelijkheden had. Snapchat werd als laatste genoemd. Slechts 3% zag het als een goede investering. Dit zou allemaal kunnen veranderen nu Snapchat hun nieuwe advertising API heeft geopend voor iedereen. Momenteel zien we de volgende stappen … Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[106],"tags":[],"yoast_head":"\nSnapchat API - Veelbelovende update voor Marketeers en Influencers<\/title>\n<meta name=\"description\" content=\"Eind 2017 vroeg Digiday de top van de publishers op de Europese summit welk het platform de grootste commercieel mogelijkheden had. Snapchat werd als laatste genoemd. Slechts 3% zag het als een goede investering. Dit kan anders worden nu de Snapchat API drastisch veranderd is.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/join.marketing\/nl\/blog\/snapchat-api\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snapchat API - Veelbelovende update voor Marketeers en Influencers\" \/>\n<meta property=\"og:description\" content=\"Eind 2017 vroeg Digiday de top van de publishers op de Europese summit welk het platform de grootste commercieel mogelijkheden had. Snapchat werd als laatste genoemd. Slechts 3% zag het als een goede investering. Dit kan anders worden nu de Snapchat API drastisch veranderd is.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/join.marketing\/nl\/blog\/snapchat-api\/\" \/>\n<meta property=\"og:site_name\" content=\"Join\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-23T20:30:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-22T20:44:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2018\/03\/Snapchat-API.jpg\" \/>\n<meta name=\"author\" content=\"Join Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Join Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/join.marketing\/nl\/blog\/snapchat-api\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/join.marketing\/nl\/blog\/snapchat-api\/\"},\"author\":{\"name\":\"Join Marketing\",\"@id\":\"https:\/\/join.marketing\/#\/schema\/person\/1872c2185e6e28d629d770340490e942\"},\"headline\":\"Snapchat API – Veelbelovende update voor Marketeers en Influencers?\",\"datePublished\":\"2018-03-23T20:30:46+00:00\",\"dateModified\":\"2018-03-22T20:44:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/join.marketing\/nl\/blog\/snapchat-api\/\"},\"wordCount\":266,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/join.marketing\/#organization\"},\"articleSection\":[\"Social Media\"],\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/join.marketing\/nl\/blog\/snapchat-api\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/join.marketing\/nl\/blog\/snapchat-api\/\",\"url\":\"https:\/\/join.marketing\/nl\/blog\/snapchat-api\/\",\"name\":\"Snapchat API - Veelbelovende update voor Marketeers en Influencers\",\"isPartOf\":{\"@id\":\"https:\/\/join.marketing\/#website\"},\"datePublished\":\"2018-03-23T20:30:46+00:00\",\"dateModified\":\"2018-03-22T20:44:57+00:00\",\"description\":\"Eind 2017 vroeg Digiday de top van de publishers op de Europese summit welk het platform de grootste commercieel mogelijkheden had. Snapchat werd als laatste genoemd. Slechts 3% zag het als een goede investering. Dit kan anders worden nu de Snapchat API drastisch veranderd is.\",\"breadcrumb\":{\"@id\":\"https:\/\/join.marketing\/nl\/blog\/snapchat-api\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/join.marketing\/nl\/blog\/snapchat-api\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/join.marketing\/nl\/blog\/snapchat-api\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/join.marketing\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Snapchat API – Veelbelovende update voor Marketeers en Influencers?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/join.marketing\/#website\",\"url\":\"https:\/\/join.marketing\/\",\"name\":\"Join\",\"description\":\"The marketplace for influencers and advertisers to collaborate.\",\"publisher\":{\"@id\":\"https:\/\/join.marketing\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/join.marketing\/search\/{search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/join.marketing\/#organization\",\"name\":\"Join Marketing\",\"url\":\"https:\/\/join.marketing\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/join.marketing\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/01\/join-logo-150x150-1.png\",\"contentUrl\":\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/01\/join-logo-150x150-1.png\",\"width\":150,\"height\":150,\"caption\":\"Join Marketing\"},\"image\":{\"@id\":\"https:\/\/join.marketing\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/join_influencers\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/join.marketing\/#\/schema\/person\/1872c2185e6e28d629d770340490e942\",\"name\":\"Join Marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/join.marketing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/34cae00914e7d449b4bdd36ae99129bc?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/34cae00914e7d449b4bdd36ae99129bc?s=96&d=mm&r=g\",\"caption\":\"Join Marketing\"},\"url\":\"https:\/\/join.marketing\/nl\/blog\/author\/david\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Snapchat API - Veelbelovende update voor Marketeers en Influencers","description":"Eind 2017 vroeg Digiday de top van de publishers op de Europese summit welk het platform de grootste commercieel mogelijkheden had. Snapchat werd als laatste genoemd. Slechts 3% zag het als een goede investering. Dit kan anders worden nu de Snapchat API drastisch veranderd is.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/join.marketing\/nl\/blog\/snapchat-api\/","og_locale":"nl_NL","og_type":"article","og_title":"Snapchat API - Veelbelovende update voor Marketeers en Influencers","og_description":"Eind 2017 vroeg Digiday de top van de publishers op de Europese summit welk het platform de grootste commercieel mogelijkheden had. Snapchat werd als laatste genoemd. Slechts 3% zag het als een goede investering. Dit kan anders worden nu de Snapchat API drastisch veranderd is.","og_url":"https:\/\/join.marketing\/nl\/blog\/snapchat-api\/","og_site_name":"Join","article_published_time":"2018-03-23T20:30:46+00:00","article_modified_time":"2018-03-22T20:44:57+00:00","og_image":[{"url":"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2018\/03\/Snapchat-API.jpg"}],"author":"Join Marketing","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Join Marketing","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/join.marketing\/nl\/blog\/snapchat-api\/#article","isPartOf":{"@id":"https:\/\/join.marketing\/nl\/blog\/snapchat-api\/"},"author":{"name":"Join Marketing","@id":"https:\/\/join.marketing\/#\/schema\/person\/1872c2185e6e28d629d770340490e942"},"headline":"Snapchat API – Veelbelovende update voor Marketeers en Influencers?","datePublished":"2018-03-23T20:30:46+00:00","dateModified":"2018-03-22T20:44:57+00:00","mainEntityOfPage":{"@id":"https:\/\/join.marketing\/nl\/blog\/snapchat-api\/"},"wordCount":266,"commentCount":0,"publisher":{"@id":"https:\/\/join.marketing\/#organization"},"articleSection":["Social Media"],"inLanguage":"nl-NL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/join.marketing\/nl\/blog\/snapchat-api\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/join.marketing\/nl\/blog\/snapchat-api\/","url":"https:\/\/join.marketing\/nl\/blog\/snapchat-api\/","name":"Snapchat API - Veelbelovende update voor Marketeers en Influencers","isPartOf":{"@id":"https:\/\/join.marketing\/#website"},"datePublished":"2018-03-23T20:30:46+00:00","dateModified":"2018-03-22T20:44:57+00:00","description":"Eind 2017 vroeg Digiday de top van de publishers op de Europese summit welk het platform de grootste commercieel mogelijkheden had. Snapchat werd als laatste genoemd. Slechts 3% zag het als een goede investering. Dit kan anders worden nu de Snapchat API drastisch veranderd is.","breadcrumb":{"@id":"https:\/\/join.marketing\/nl\/blog\/snapchat-api\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/join.marketing\/nl\/blog\/snapchat-api\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/join.marketing\/nl\/blog\/snapchat-api\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/join.marketing\/nl\/"},{"@type":"ListItem","position":2,"name":"Snapchat API – Veelbelovende update voor Marketeers en Influencers?"}]},{"@type":"WebSite","@id":"https:\/\/join.marketing\/#website","url":"https:\/\/join.marketing\/","name":"Join","description":"The marketplace for influencers and advertisers to collaborate.","publisher":{"@id":"https:\/\/join.marketing\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/join.marketing\/search\/{search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/join.marketing\/#organization","name":"Join Marketing","url":"https:\/\/join.marketing\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/join.marketing\/#\/schema\/logo\/image\/","url":"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/01\/join-logo-150x150-1.png","contentUrl":"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/01\/join-logo-150x150-1.png","width":150,"height":150,"caption":"Join Marketing"},"image":{"@id":"https:\/\/join.marketing\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/join_influencers\/"]},{"@type":"Person","@id":"https:\/\/join.marketing\/#\/schema\/person\/1872c2185e6e28d629d770340490e942","name":"Join Marketing","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/join.marketing\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/34cae00914e7d449b4bdd36ae99129bc?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/34cae00914e7d449b4bdd36ae99129bc?s=96&d=mm&r=g","caption":"Join Marketing"},"url":"https:\/\/join.marketing\/nl\/blog\/author\/david\/"}]}},"_links":{"self":[{"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/posts\/1571"}],"collection":[{"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/comments?post=1571"}],"version-history":[{"count":2,"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/posts\/1571\/revisions"}],"predecessor-version":[{"id":1573,"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/posts\/1571\/revisions\/1573"}],"wp:attachment":[{"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/media?parent=1571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/categories?post=1571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/tags?post=1571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}