{"id":162,"date":"2017-03-01T14:06:19","date_gmt":"2017-03-01T13:06:19","guid":{"rendered":"https:\/\/join.marketing\/?p=162\/"},"modified":"2017-03-02T11:04:12","modified_gmt":"2017-03-02T10:04:12","slug":"tien-interessante-influencer-marketing-sessies-tijdens-sxsw","status":"publish","type":"post","link":"https:\/\/join.marketing\/nl\/blog\/tien-interessante-influencer-marketing-sessies-tijdens-sxsw\/","title":{"rendered":"Tien interessante influencer marketing sessies tijdens SXSW"},"content":{"rendered":"

South by South West (SxSW<\/a>) blijft toonaangevend met een enorme hoeveelheid internationale brainpower. Het is de plek waar de digitale voorhoede elkaar ontmoet. Elk jaar komen de nieuwste trends en ontwikkelingen op het gebied van internet, technologie en marketing weer voorbij. Daarom gaat Join CEO Paolo<\/a> Martorino er ook dit jaar voor de zevende keer naartoe.<\/p>\n

Omdat voorbereiding het halve werk is, heeft het Join<\/a> team een handige gids voor marketeers samengesteld. Dit zijn volgens Join\u00a0de 10 meest interessante sessies over influencer marketing.<\/p>\n

1. Power Play: Influencers + Brands + Insta- Commerce<\/h4>\n

With the speed in which the influencer landscape is changing, tastemaker content and their collaborator relationships need fast metrics for fast measurables. Follower totals alone may dictate a commanding social footprint, but strategy equals serious revenue for both sides of brand partnerships \u2013 with quantifiable legitimacy as a kick-ass side-note. The new school of digitally-savvy influencers are moving product for brands via the perfect balance of authenticity and real results. To make things even more interesting, the launch of Instagram\u2019s \u201ctap to view\u201d threatens to dismantle the dynamic between brands and influencers. So what will be the lay of the land for 2017?<\/p>\n

Check more or add to your schedule here<\/a><\/p>\n

2. Enthusiasm vs. Influence: The Power of Community<\/h4>\n

As more and more mega stars break out on YouTube and Instagram \u2013 acquiring agents, first class rights, and six figure contracts, there is an underlying current of everyday enthusiasts that are making an impact on their communities. These microinfluencers are not to be underestimated. Their passion, power of persuasion, and pure energy when rallied around a cause or community can be as inspiring as any single influencer. Join us for a behind-the-scenes conversation with e.l.f Cosmetics on its strategy to involve and empower a spectrum of online voices to help inform the brand\u2019s innovation and ultimate success.<\/p>\n

Check more or add to your schedule here<\/a><\/p>\n

3. Snapchat for Business: Working With Influencers<\/h4>\n

With over 200 million users worldwide and ten billion daily video views, Snapchat is one of the fastest growing social platforms \u2013 only 2nd behind Facebook in active users \u2013 which has created a tremendous opportunity for brands and marketers who are trying to tap into an increasingly engaged audience. In this session, learn from some of the top Snapchat influencers and creators who have worked on campaigns with notable brands such as: ESPN, MTV, Samsung, Disney, Zillow and FOX. Discover insights around why your brand should hire an influencer, the key differences between storytelling vs. marketing, along with tips and tricks for using Snapchat in your business.<\/p>\n

Check more or add to your schedule here<\/a><\/p>\n

4. Media War: Publishers vs. Platforms & Influencers<\/h4>\n

Not long ago, publishers were powerful gatekeepers that could build sustainable businesses and offer access to audiences that advertisers needed to reach. Today, this power has mostly disappeared. Publishers are fighting a two-front war. On one side are individual influencers, who often have more direct access to audiences and more influence than legacy media companies. On the other side are social platforms, like Facebook and LinkedIn, which have become the true gatekeepers to audiences that publishers once owned. In this panel, the editor-in-chief of Contently sits down with the tech editor of Fast Company, the creator of Unthinkable and the senior editor of Blendle to discuss who will win.<\/p>\n

Check more or add to your schedule here<\/a><\/p>\n

5. Social Shopping: the Influencer Tech Driving Billions<\/h4>\n

Content is increasingly being created and consumed inside of mobile, closed social platforms, which, along with the fragmentation of influence, is challenging marketers to execute and measure the success of content marketing at scale. With just five years on the books, rewardStyle has quickly and quietly built a global technology company that has harnessed the fragmentation of influence cross-channel and around the world to generate nearly $1 billion in retail sales in the last 12 months. In an interview, rewardStyle and LIKEtoKNOW.it President and Co-Founder, Amber Venz Box will discuss the innovations that marketers are relying on to reach today’s consumer.<\/p>\n

Check more or add to your schedule here<\/a><\/p>\n

6. The Hundred Thousand Dollar Snap(chat)<\/h4>\n

It\u2019s confirmed – the future of shopping is social. The rise of social influenced shopping content and increased ad spend proves social media can drive sales, but ACTUAL commerce within social media is a new strategy mastered by a select few. ShopStyle and Neiman Marcus will share what brand marketers, influencers and e-commerce teams need to know to ensure content within this new landscape stays authentic and organic, how to choose influencers within an increasingly crowded market, and a glimpse into the future of brands\u2019 optimized social and influencer strategies that turn social followers into buyers.<\/p>\n

Check more or add to your schedule here<\/a><\/p>\n

7. Trust Me, I\u2019m \u2018Influential’<\/h4>\n

Everyone’s influential, but some more so than others. Determining whom the top “influencers” are, their influence, and whether it matters for your brand is challenging. Selecting the correct individuals for brand partnerships requires looking at their voice, decision-making, track record and a host of other factors. In this panel, Brian Salzman of RQ, Zach Iser of ICM, Katie Cheng of Samsung US, and Brian Irving of Hampton Creek, will discuss the right formula for businesses to accurately pinpoint the ‘Kingpins’ that will be most impactful, how to truly determine “influence,” and ways to engage with these individuals for more effective brand building.<\/p>\n

Check more or add to your schedule here<\/a><\/p>\n

8. Game On: How to Engage Gaming Influencers<\/h4>\n

The gaming audience is massive \u2013 according to the ESA, 63% of U.S. households include at least one person who plays video games regularly (3 hours or more a week) with 48% owning a dedicated game console. But how do you reach PC\/online\/console gamers? Join us as we discuss how to navigate the gaming ecosystem that includes massive consumer shows like PAX, RTX and eSports events, popular livestreams and influencers on Twitch, and gaming \u201cshows\u201d and channels on YouTube. You will hear from leading players in the gaming influencer space like Rooster Teeth, Twitch and 3BlackDot about the best ways brands and causes can tap influencers in this space \u2013 and maybe more importantly, what NOT to do.<\/p>\n

Check more or add to your schedule here<\/a><\/p>\n

9. The Moral Code of Pay-to-Play Marketing<\/h4>\n

With brands shifting their advertising and earned media dollars toward content marketing, and more companies incentivizing and activating influencers to help tell their stories, is the \u201cpay to play\u201d business model starting to do more harm than good? How do companies continue to find new, creative ways to reach and engage their audiences while maintaining authenticity? This panel will explore the moral and ethical use of sponsored brand content in advertising, social influencer marketing, and consumer-generated content. In the end, are consumers ultimately paying the price?<\/p>\n

Check more or add to your schedule here<\/a><\/p>\n

10. How to Grow Your Brand & Expand Beyond the Digital World<\/h4>\n

This session discusses how to cultivate and grow influencer talent. into successful branded personalities. Aspiring YouTubers and Twitch streamers get a unique look into the world of growing a brand. And a behind the scenes about the different obstacles lying on their path to global stardom. Furthermore Memo Macalpin and Kristin Rimbach will share their perspective on how to build your own.<\/p>\n

Check more or add to your schedule here<\/a><\/p>\n

We hopen je te zien op deze sessies! Ben je er niet bij? Mis dan vooral onze SXSW Update niet. Kom in contact met Join in Austin bij #SXSW! Tweet @martorino of via Instagram op @join_influencers of e-mail mij paolo@join.marketing<\/p>\n","protected":false},"excerpt":{"rendered":"

South by South West (SxSW) blijft toonaangevend met een enorme hoeveelheid internationale brainpower. Het is de plek waar de digitale voorhoede elkaar ontmoet. Elk jaar komen de nieuwste trends en ontwikkelingen op het gebied van internet, technologie en marketing weer voorbij. Daarom gaat Join CEO Paolo Martorino er ook dit jaar voor de zevende keer … Continued<\/a><\/p>\n","protected":false},"author":3,"featured_media":169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[18],"tags":[14,13,17],"yoast_head":"\nDe 10 meest interessante sessies over influencer marketing tijdens SXSW<\/title>\n<meta name=\"description\" content=\"Omdat voorbereiding het halve werk is, heeft Join een handige gids samengesteld met de 10 meest interessante sessies over influencer marketing tijdens SXSW.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/join.marketing\/nl\/blog\/tien-interessante-influencer-marketing-sessies-tijdens-sxsw\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De 10 meest interessante sessies over influencer marketing tijdens SXSW\" \/>\n<meta property=\"og:description\" content=\"Omdat voorbereiding het halve werk is, heeft Join een handige gids samengesteld met de 10 meest interessante sessies over influencer marketing tijdens SXSW.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/join.marketing\/nl\/blog\/tien-interessante-influencer-marketing-sessies-tijdens-sxsw\/\" \/>\n<meta property=\"og:site_name\" content=\"Join\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-01T13:06:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-03-02T10:04:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2017\/03\/sxsw-interactive-influencer-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paolo Martorino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paolo Martorino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/join.marketing\/nl\/blog\/tien-interessante-influencer-marketing-sessies-tijdens-sxsw\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/join.marketing\/nl\/blog\/tien-interessante-influencer-marketing-sessies-tijdens-sxsw\/\"},\"author\":{\"name\":\"Paolo Martorino\",\"@id\":\"https:\/\/join.marketing\/#\/schema\/person\/c4fe07e01e4a26afc7fb249b140227b0\"},\"headline\":\"Tien interessante influencer marketing sessies tijdens SXSW\",\"datePublished\":\"2017-03-01T13:06:19+00:00\",\"dateModified\":\"2017-03-02T10:04:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/join.marketing\/nl\/blog\/tien-interessante-influencer-marketing-sessies-tijdens-sxsw\/\"},\"wordCount\":1260,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/join.marketing\/#organization\"},\"keywords\":[\"influencermarketing\",\"micro-influencers\",\"sxswupdate\"],\"articleSection\":[\"Influencer Marketing\"],\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/join.marketing\/nl\/blog\/tien-interessante-influencer-marketing-sessies-tijdens-sxsw\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/join.marketing\/nl\/blog\/tien-interessante-influencer-marketing-sessies-tijdens-sxsw\/\",\"url\":\"https:\/\/join.marketing\/nl\/blog\/tien-interessante-influencer-marketing-sessies-tijdens-sxsw\/\",\"name\":\"De 10 meest interessante sessies over influencer marketing tijdens SXSW\",\"isPartOf\":{\"@id\":\"https:\/\/join.marketing\/#website\"},\"datePublished\":\"2017-03-01T13:06:19+00:00\",\"dateModified\":\"2017-03-02T10:04:12+00:00\",\"description\":\"Omdat voorbereiding het halve werk is, heeft Join een handige gids samengesteld met de 10 meest interessante sessies over influencer marketing tijdens SXSW.\",\"breadcrumb\":{\"@id\":\"https:\/\/join.marketing\/nl\/blog\/tien-interessante-influencer-marketing-sessies-tijdens-sxsw\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/join.marketing\/nl\/blog\/tien-interessante-influencer-marketing-sessies-tijdens-sxsw\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/join.marketing\/nl\/blog\/tien-interessante-influencer-marketing-sessies-tijdens-sxsw\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/join.marketing\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tien interessante influencer marketing sessies tijdens SXSW\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/join.marketing\/#website\",\"url\":\"https:\/\/join.marketing\/\",\"name\":\"Join\",\"description\":\"The marketplace for influencers and advertisers to collaborate.\",\"publisher\":{\"@id\":\"https:\/\/join.marketing\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/join.marketing\/search\/{search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/join.marketing\/#organization\",\"name\":\"Join Marketing\",\"url\":\"https:\/\/join.marketing\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/join.marketing\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/01\/join-logo-150x150-1.png\",\"contentUrl\":\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/01\/join-logo-150x150-1.png\",\"width\":150,\"height\":150,\"caption\":\"Join Marketing\"},\"image\":{\"@id\":\"https:\/\/join.marketing\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/join_influencers\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/join.marketing\/#\/schema\/person\/c4fe07e01e4a26afc7fb249b140227b0\",\"name\":\"Paolo Martorino\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/join.marketing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0a5bc95407d4b20373e72e2ce4a04575?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0a5bc95407d4b20373e72e2ce4a04575?s=96&d=mm&r=g\",\"caption\":\"Paolo Martorino\"},\"url\":\"https:\/\/join.marketing\/nl\/blog\/author\/paolo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"De 10 meest interessante sessies over influencer marketing tijdens SXSW","description":"Omdat voorbereiding het halve werk is, heeft Join een handige gids samengesteld met de 10 meest interessante sessies over influencer marketing tijdens SXSW.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/join.marketing\/nl\/blog\/tien-interessante-influencer-marketing-sessies-tijdens-sxsw\/","og_locale":"nl_NL","og_type":"article","og_title":"De 10 meest interessante sessies over influencer marketing tijdens SXSW","og_description":"Omdat voorbereiding het halve werk is, heeft Join een handige gids samengesteld met de 10 meest interessante sessies over influencer marketing tijdens SXSW.","og_url":"https:\/\/join.marketing\/nl\/blog\/tien-interessante-influencer-marketing-sessies-tijdens-sxsw\/","og_site_name":"Join","article_published_time":"2017-03-01T13:06:19+00:00","article_modified_time":"2017-03-02T10:04:12+00:00","og_image":[{"width":1500,"height":844,"url":"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2017\/03\/sxsw-interactive-influencer-marketing.jpg","type":"image\/jpeg"}],"author":"Paolo Martorino","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Paolo Martorino","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/join.marketing\/nl\/blog\/tien-interessante-influencer-marketing-sessies-tijdens-sxsw\/#article","isPartOf":{"@id":"https:\/\/join.marketing\/nl\/blog\/tien-interessante-influencer-marketing-sessies-tijdens-sxsw\/"},"author":{"name":"Paolo Martorino","@id":"https:\/\/join.marketing\/#\/schema\/person\/c4fe07e01e4a26afc7fb249b140227b0"},"headline":"Tien interessante influencer marketing sessies tijdens SXSW","datePublished":"2017-03-01T13:06:19+00:00","dateModified":"2017-03-02T10:04:12+00:00","mainEntityOfPage":{"@id":"https:\/\/join.marketing\/nl\/blog\/tien-interessante-influencer-marketing-sessies-tijdens-sxsw\/"},"wordCount":1260,"commentCount":0,"publisher":{"@id":"https:\/\/join.marketing\/#organization"},"keywords":["influencermarketing","micro-influencers","sxswupdate"],"articleSection":["Influencer Marketing"],"inLanguage":"nl-NL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/join.marketing\/nl\/blog\/tien-interessante-influencer-marketing-sessies-tijdens-sxsw\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/join.marketing\/nl\/blog\/tien-interessante-influencer-marketing-sessies-tijdens-sxsw\/","url":"https:\/\/join.marketing\/nl\/blog\/tien-interessante-influencer-marketing-sessies-tijdens-sxsw\/","name":"De 10 meest interessante sessies over influencer marketing tijdens SXSW","isPartOf":{"@id":"https:\/\/join.marketing\/#website"},"datePublished":"2017-03-01T13:06:19+00:00","dateModified":"2017-03-02T10:04:12+00:00","description":"Omdat voorbereiding het halve werk is, heeft Join een handige gids samengesteld met de 10 meest interessante sessies over influencer marketing tijdens SXSW.","breadcrumb":{"@id":"https:\/\/join.marketing\/nl\/blog\/tien-interessante-influencer-marketing-sessies-tijdens-sxsw\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/join.marketing\/nl\/blog\/tien-interessante-influencer-marketing-sessies-tijdens-sxsw\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/join.marketing\/nl\/blog\/tien-interessante-influencer-marketing-sessies-tijdens-sxsw\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/join.marketing\/nl\/"},{"@type":"ListItem","position":2,"name":"Tien interessante influencer marketing sessies tijdens SXSW"}]},{"@type":"WebSite","@id":"https:\/\/join.marketing\/#website","url":"https:\/\/join.marketing\/","name":"Join","description":"The marketplace for influencers and advertisers to collaborate.","publisher":{"@id":"https:\/\/join.marketing\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/join.marketing\/search\/{search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/join.marketing\/#organization","name":"Join Marketing","url":"https:\/\/join.marketing\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/join.marketing\/#\/schema\/logo\/image\/","url":"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/01\/join-logo-150x150-1.png","contentUrl":"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/01\/join-logo-150x150-1.png","width":150,"height":150,"caption":"Join Marketing"},"image":{"@id":"https:\/\/join.marketing\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/join_influencers\/"]},{"@type":"Person","@id":"https:\/\/join.marketing\/#\/schema\/person\/c4fe07e01e4a26afc7fb249b140227b0","name":"Paolo Martorino","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/join.marketing\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0a5bc95407d4b20373e72e2ce4a04575?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0a5bc95407d4b20373e72e2ce4a04575?s=96&d=mm&r=g","caption":"Paolo Martorino"},"url":"https:\/\/join.marketing\/nl\/blog\/author\/paolo\/"}]}},"_links":{"self":[{"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/posts\/162"}],"collection":[{"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/comments?post=162"}],"version-history":[{"count":2,"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/posts\/162\/revisions"}],"predecessor-version":[{"id":164,"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/posts\/162\/revisions\/164"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/media\/169"}],"wp:attachment":[{"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/media?parent=162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/categories?post=162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/tags?post=162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}