{"id":16802,"date":"2020-06-17T14:00:50","date_gmt":"2020-06-17T12:00:50","guid":{"rendered":"https:\/\/join.marketing\/?p=16802"},"modified":"2020-06-17T14:00:51","modified_gmt":"2020-06-17T12:00:51","slug":"confluence-marketing-de-influencer-marketingstrategie-voor-je-content","status":"publish","type":"post","link":"https:\/\/join.marketing\/nl\/blog\/confluence-marketing-de-influencer-marketingstrategie-voor-je-content\/","title":{"rendered":"Confluence Marketing, d\u00e9 influencer marketingstrategie voor je content"},"content":{"rendered":"\n

Content influencer marketing, in andere woorden confluence marketing<\/em>, wordt tegenwoordig als volwaardig strategische marketingtechniek gezien. Sinds het probleem van het groot aantal fake accounts en likes op Instagram werd bestreden en likes zelfs onzichtbaar werden in sommige landen, speelt kwalitatieve content een steeds belangrijkere rol binnen influencer marketing. <\/strong><\/p>\n\n\n\n

Adverteerders en bedrijven realiseren zich dat goede content wel degelijk de keuze van een consument kan be\u00efnvloeden. In deze blogpost zoomen we in op confluence marketing en bespreken we aan de hand van drie onderwerpen waarom content d\u00e9 effectieve oplossing is voor communicatie-uitdagingen. <\/p>\n\n\n\n

1. Confluence marketing: kwaliteit boven kwantiteit<\/h3>\n\n\n\n

Hoge kwaliteit van afbeeldingen is \u00e9\u00e9n van de belangrijkste eigenschappen van een goed presterende content. Compositie, kleurgebruik, en belichting spelen daarbij een grote rol. Zo worden foto bewerk apps zoals Lightroom<\/a><\/em>, steeds populairder voor influencers. Adobe Photoshop Lightroom is een softwareprogramma die alle bewerkingstools voor je desktop aanbiedt. Het verbetert kleuren, maakt de je content levendiger en trekt scheve opnames recht. Een perfect app om jouw content dus n\u00e9t een stukje sprekender te maken!<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

2. Goede match tussen merk en influencer <\/h3>\n\n\n\n

Naast een hoge kwaliteit van content is een sprekende en goede match tussen brand en influencer van belang om het vertrouwen van de consument te winnen. De content van een influencer wordt pas relevant wanneer er aandachtig naar wenselijke en overeenkomende doelen wordt gekeken. Alleen dan boeken samenwerkingen tussen influencers en bedrijven succes en differenti\u00ebren ze zich van concurrenten. <\/p>\n\n\n\n

3. Personalisatie = key<\/h3>\n\n\n\n

Personalisatie is een absolute vereiste binnen confluence marketing. Zo blijkt uit onderzoek dat gepersonaliseerde content leidt tot een gemiddelde conversiestijging van 20%. Micro-influencers worden daarom steeds vaker ingezet door merken. Zij hebben dan misschien een klein aantal volgers, maar hun content is daar tegenover specifieker en herkenbaar voor de consument. Daarnaast zijn ze gemakkelijker benaderbaar en is hun engagement-ratio vaak hoger dan die van een macro-influencer.  <\/p>\n\n\n\n

Conclusie<\/h2>\n\n\n\n

Content is tegenwoordig ontzettend belangrijk voor de kritische consument. Kwaliteit en compositie van foto\u2019s speelt daarin een grote rol. Daarnaast be\u00efnvloed een goede en sprekende match tussen merk en influencer het keuzegedrag van de consument. Ten slotte is het personaliseren van je content the absolute key om een zo\u2019n aantrekkelijk mogelijke content aan te bieden. Meer vragen over content influencer marketing en hoe jij je als bedrijf of influencer beter op de kaart kunt zetten? Probeer dan hier<\/a> onze gratis trial!<\/p>\n","protected":false},"excerpt":{"rendered":"

Content influencer marketing, in andere woorden confluence marketing, wordt tegenwoordig als volwaardig strategische marketingtechniek gezien. Sinds het probleem van het groot aantal fake accounts en likes op Instagram werd bestreden en likes zelfs onzichtbaar werden in sommige landen, speelt kwalitatieve content een steeds belangrijkere rol binnen influencer marketing. Adverteerders en bedrijven realiseren zich dat goede … Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":16806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[18],"tags":[],"yoast_head":"\nConfluence Marketing, d\u00e9 influencer marketingstrategie voor je content - Join<\/title>\n<meta name=\"description\" content=\"Een kwalitatieve en gepersonaliseerde content waarin sprekende matches tussen influencers en merken worden benadrukt zijn key voor confluence marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/join.marketing\/nl\/blog\/confluence-marketing-de-influencer-marketingstrategie-voor-je-content\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Confluence Marketing, d\u00e9 influencer marketingstrategie voor je content - 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