{"id":17608,"date":"2022-01-27T16:53:29","date_gmt":"2022-01-27T15:53:29","guid":{"rendered":"https:\/\/join.marketing\/?p=17608"},"modified":"2022-02-22T09:41:24","modified_gmt":"2022-02-22T08:41:24","slug":"social-media-trends-2022","status":"publish","type":"post","link":"https:\/\/join.marketing\/nl\/blog\/social-media-trends-2022\/","title":{"rendered":"Social media trends 2022"},"content":{"rendered":"\n

Benieuwd naar welke trends het social media landschap in 2022 gaan bepalen? Vorige keer hadden we het over de nieuwste trends op het gebied van Influencer marketing. We duiken vandaag in de algemene social media trends die we in 2022 kunnen verwachten! <\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

1. Keep it “Reel”  \ud83d\ude4c<\/h3>\n\n\n\n

In 2022 gaat het om content die waarde biedt, leerzaam is, inspireert en ons aan het lachen maakt. Mensen verwachten diepgang, authenticiteit en realiteit van de mensen die ze volgen. Ze verwachten dus niet alleen hoogtepunten van merken, maar bijvoorbeeld ook emotionele waarden. <\/p>\n\n\n\n

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2. Day in the life   \ud83d\ude80<\/h3>\n\n\n\n

De TikTok trends waarin lip-syncing en danspasjes aan bod komen, worden in 2022 repetitief. Hierdoor wordt er plaats gemaakt voor een ander soort type content, namelijk: “Day in the life’ of “make this with me” video’s. Deze video’s zijn voldoen automatisch aan de toenemende vraag naar authenticiteit van content. <\/p>\n\n\n\n

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3. VIDEO (!!!)  \u23ef<\/h3>\n\n\n\n

We kunnen het niet vaak genoeg zeggen… Maar video wordt ontzettend belangrijk in 2022. En dan met name korte video’s, deze zorgen namelijk voor een hoge betrokkenheid. <\/p>\n\n\n\n

<\/p>\n\n\n\n

4. In control \u26a0\ufe0f<\/h3>\n\n\n\n

In het nieuwe jaar kunnen we veel functies verwachten die ons controle geven over ons social media gebruik. Denk bijvoorbeeld aan de terugkeer van de chronologische volgorde op Instagram en ouderlijk toezicht voor jongere gebruikers. <\/p>\n\n\n\n

<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Benieuwd naar welke trends het social media landschap in 2022 gaan bepalen? Vorige keer hadden we het over de nieuwste trends op het gebied van Influencer marketing. We duiken vandaag in de algemene social media trends die we in 2022 kunnen verwachten!  1. Keep it “Reel”  \ud83d\ude4c In 2022 gaat het om content die waarde … Continued<\/a><\/p>\n","protected":false},"author":48,"featured_media":17611,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[106],"tags":[],"yoast_head":"\nSocial media trends 2022 - Join<\/title>\n<meta name=\"description\" content=\"YouTube is een perfect platform voor influencer marketing. 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