{"id":18255,"date":"2022-09-09T14:38:21","date_gmt":"2022-09-09T12:38:21","guid":{"rendered":"https:\/\/join.marketing\/?p=18255"},"modified":"2022-09-09T14:40:45","modified_gmt":"2022-09-09T12:40:45","slug":"4-top-influencer-marketing-trends","status":"publish","type":"post","link":"https:\/\/join.marketing\/nl\/blog\/4-top-influencer-marketing-trends\/","title":{"rendered":"4 Top Influencer Marketing Trends"},"content":{"rendered":"\n<p><strong>De influencer marketing wereld verandert constant maar gelukkig zijn wij er om je op de hoogte te houden van de laatste trends! Sla deze 4 goed op zodat je jouw influencer marketing strategie naar een hoger level kunt tillen!<\/strong><\/p>\n\n\n\n<p><strong>1. Video-content\u00a0<\/strong><\/p>\n\n\n\n<p>Focus op het maken van video\u2019s door middel van Reels &amp; TikTok. Deze vorm van content is heel belangrijk en werkt momenteel het best! Video-inhoud neemt het zelfs over van tekst en afbeeldingen. Content creators gebruiken het vaker omdat je hierdoor makkelijker de aandacht van kijkers trekt. Dit betekent niet dat afbeeldingen niet meer gebruikt kunnen worden, maar zorg dan wel dat ze uniek, dynamisch en merkgericht zijn.&nbsp;<br><\/p>\n\n\n\n<p><strong>2. Niche-influencers<\/strong><\/p>\n\n\n\n<p>Het benaderen van dergelijke niche-influencers is over het algemeen toegankelijker en betaalbaarder voor marketeers. Kleine accounts doen het beter omdat hun engagement hoger is. Daarbij is authenticiteit belangrijk en gaat het om de echtheid van influencers. Creators die zich richten op een bepaalde niche zijn dus interessanter, want dit onderscheid ze van anderen!<br><\/p>\n\n\n\n<p><strong>3. TikTok Creators sturen winkeltrends<\/strong><\/p>\n\n\n\n<p>Mensen shoppen tegenwoordig via social media. TikTok speelt hier een grote rol in. Creators op TikTok hebben een grote invloed op wat mensen zullen aanschaffen. Ze maken namelijk goede content voor bedrijven en helpen bedrijven met hun merkstrategie\u00ebn. Deze nieuwe marketingtrend heeft gezorgd voor een enorme piek in de verkoop van grote merken die hun producten via TikTok lanceren. Werk jij nog niet samen met influencers op TikTok? Doe dat dan snel!<br><\/p>\n\n\n\n<p><strong>4. <span style=\"font-weight: 600;\">User<\/span> Generated Content<\/strong><\/p>\n\n\n\n<p>UGC (user-generated content) wordt gedefinieerd als inhoud die wordt gemaakt door de volgers of klanten van een merk, die vervolgens door het merk wordt gedeeld op hun eigen accounts.<\/p>\n\n\n\n<p>User generated content is dus eigenlijk een gratis cadeautje van een klant. De klant is blij met het product (of de dienst), heeft daarvan een foto genomen en deelt die vervolgens op zijn of haar social media. Klanten worden daar niet voor betaald. Het is een authentieke uiting van hun waardering. Uit onderzoek blijkt dat 80% van consumenten zeggen dat UGC een grote invloed heeft op hun aankoopbeslissingen.\u00a0<\/p>\n\n\n\n<p><strong>Waarom werkt UGC zo goed?<\/strong><\/p>\n\n\n\n<p>We kunnen het niet vaak genoeg zeggen, maar klanten willen authentieke content. UGC is authentiek en betekenisvol omdat de klant z\u00e9lf kiest om content van een merk te delen. Het zijn echte en ongefilterde beelden en er is dus oprechte waardering voor je merk!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2022\/09\/LinkedIn-6-1024x576.png\" alt=\"\" class=\"wp-image-18257\" srcset=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2022\/09\/LinkedIn-6-1024x576.png 1024w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2022\/09\/LinkedIn-6-300x169.png 300w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2022\/09\/LinkedIn-6-768x432.png 768w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2022\/09\/LinkedIn-6-1536x864.png 1536w, https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2022\/09\/LinkedIn-6-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>De influencer marketing wereld verandert constant maar gelukkig zijn wij er om je op de hoogte te houden van de laatste trends! Sla deze 4 goed op zodat je jouw influencer marketing strategie naar een hoger level kunt tillen! 1. Video-content\u00a0 Focus op het maken van video\u2019s door middel van Reels &amp; TikTok. Deze vorm &hellip; <a href=\"https:\/\/join.marketing\/nl\/blog\/4-top-influencer-marketing-trends\/\">Continued<\/a><\/p>\n","protected":false},"author":48,"featured_media":18262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[18],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Top Influencer Marketing Trends - Join<\/title>\n<meta name=\"description\" content=\"YouTube is een perfect platform voor influencer marketing. Join heeft daarom drie handige YouTube influencer marketing tips voor je op een rijtje gezet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/join.marketing\/nl\/blog\/4-top-influencer-marketing-trends\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Top Influencer Marketing Trends - Join\" \/>\n<meta property=\"og:description\" content=\"YouTube is een perfect platform voor influencer marketing. Join heeft daarom drie handige YouTube influencer marketing tips voor je op een rijtje gezet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/join.marketing\/nl\/blog\/4-top-influencer-marketing-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"Join\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-09T12:38:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-09T12:40:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2022\/09\/LinkedIn-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara van den Ende\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara van den Ende\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/join.marketing\/nl\/blog\/4-top-influencer-marketing-trends\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/join.marketing\/nl\/blog\/4-top-influencer-marketing-trends\/\"},\"author\":{\"name\":\"Sara van den Ende\",\"@id\":\"https:\/\/join.marketing\/#\/schema\/person\/68e559e0094855241e39220c611da2a2\"},\"headline\":\"4 Top Influencer Marketing Trends\",\"datePublished\":\"2022-09-09T12:38:21+00:00\",\"dateModified\":\"2022-09-09T12:40:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/join.marketing\/nl\/blog\/4-top-influencer-marketing-trends\/\"},\"wordCount\":393,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/join.marketing\/#organization\"},\"articleSection\":[\"Influencer Marketing\"],\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/join.marketing\/nl\/blog\/4-top-influencer-marketing-trends\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/join.marketing\/nl\/blog\/4-top-influencer-marketing-trends\/\",\"url\":\"https:\/\/join.marketing\/nl\/blog\/4-top-influencer-marketing-trends\/\",\"name\":\"4 Top Influencer Marketing Trends - Join\",\"isPartOf\":{\"@id\":\"https:\/\/join.marketing\/#website\"},\"datePublished\":\"2022-09-09T12:38:21+00:00\",\"dateModified\":\"2022-09-09T12:40:45+00:00\",\"description\":\"YouTube is een perfect platform voor influencer marketing. Join heeft daarom drie handige YouTube influencer marketing tips voor je op een rijtje gezet.\",\"breadcrumb\":{\"@id\":\"https:\/\/join.marketing\/nl\/blog\/4-top-influencer-marketing-trends\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/join.marketing\/nl\/blog\/4-top-influencer-marketing-trends\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/join.marketing\/nl\/blog\/4-top-influencer-marketing-trends\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/join.marketing\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 Top Influencer Marketing Trends\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/join.marketing\/#website\",\"url\":\"https:\/\/join.marketing\/\",\"name\":\"Join\",\"description\":\"The marketplace for influencers and advertisers to collaborate.\",\"publisher\":{\"@id\":\"https:\/\/join.marketing\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/join.marketing\/search\/{search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/join.marketing\/#organization\",\"name\":\"Join Marketing\",\"url\":\"https:\/\/join.marketing\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/join.marketing\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/01\/join-logo-150x150-1.png\",\"contentUrl\":\"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/01\/join-logo-150x150-1.png\",\"width\":150,\"height\":150,\"caption\":\"Join Marketing\"},\"image\":{\"@id\":\"https:\/\/join.marketing\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/join_influencers\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/join.marketing\/#\/schema\/person\/68e559e0094855241e39220c611da2a2\",\"name\":\"Sara van den Ende\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/join.marketing\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f156b6668e202ae52c0f5fee9d72229e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f156b6668e202ae52c0f5fee9d72229e?s=96&d=mm&r=g\",\"caption\":\"Sara van den Ende\"},\"url\":\"https:\/\/join.marketing\/nl\/blog\/author\/sara\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 Top Influencer Marketing Trends - Join","description":"YouTube is een perfect platform voor influencer marketing. Join heeft daarom drie handige YouTube influencer marketing tips voor je op een rijtje gezet.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/join.marketing\/nl\/blog\/4-top-influencer-marketing-trends\/","og_locale":"nl_NL","og_type":"article","og_title":"4 Top Influencer Marketing Trends - Join","og_description":"YouTube is een perfect platform voor influencer marketing. Join heeft daarom drie handige YouTube influencer marketing tips voor je op een rijtje gezet.","og_url":"https:\/\/join.marketing\/nl\/blog\/4-top-influencer-marketing-trends\/","og_site_name":"Join","article_published_time":"2022-09-09T12:38:21+00:00","article_modified_time":"2022-09-09T12:40:45+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2022\/09\/LinkedIn-5.jpg","type":"image\/jpeg"}],"author":"Sara van den Ende","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sara van den Ende","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/join.marketing\/nl\/blog\/4-top-influencer-marketing-trends\/#article","isPartOf":{"@id":"https:\/\/join.marketing\/nl\/blog\/4-top-influencer-marketing-trends\/"},"author":{"name":"Sara van den Ende","@id":"https:\/\/join.marketing\/#\/schema\/person\/68e559e0094855241e39220c611da2a2"},"headline":"4 Top Influencer Marketing Trends","datePublished":"2022-09-09T12:38:21+00:00","dateModified":"2022-09-09T12:40:45+00:00","mainEntityOfPage":{"@id":"https:\/\/join.marketing\/nl\/blog\/4-top-influencer-marketing-trends\/"},"wordCount":393,"commentCount":0,"publisher":{"@id":"https:\/\/join.marketing\/#organization"},"articleSection":["Influencer Marketing"],"inLanguage":"nl-NL","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/join.marketing\/nl\/blog\/4-top-influencer-marketing-trends\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/join.marketing\/nl\/blog\/4-top-influencer-marketing-trends\/","url":"https:\/\/join.marketing\/nl\/blog\/4-top-influencer-marketing-trends\/","name":"4 Top Influencer Marketing Trends - Join","isPartOf":{"@id":"https:\/\/join.marketing\/#website"},"datePublished":"2022-09-09T12:38:21+00:00","dateModified":"2022-09-09T12:40:45+00:00","description":"YouTube is een perfect platform voor influencer marketing. Join heeft daarom drie handige YouTube influencer marketing tips voor je op een rijtje gezet.","breadcrumb":{"@id":"https:\/\/join.marketing\/nl\/blog\/4-top-influencer-marketing-trends\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/join.marketing\/nl\/blog\/4-top-influencer-marketing-trends\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/join.marketing\/nl\/blog\/4-top-influencer-marketing-trends\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/join.marketing\/nl\/"},{"@type":"ListItem","position":2,"name":"4 Top Influencer Marketing Trends"}]},{"@type":"WebSite","@id":"https:\/\/join.marketing\/#website","url":"https:\/\/join.marketing\/","name":"Join","description":"The marketplace for influencers and advertisers to collaborate.","publisher":{"@id":"https:\/\/join.marketing\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/join.marketing\/search\/{search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/join.marketing\/#organization","name":"Join Marketing","url":"https:\/\/join.marketing\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/join.marketing\/#\/schema\/logo\/image\/","url":"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/01\/join-logo-150x150-1.png","contentUrl":"https:\/\/s3.eu-central-1.amazonaws.com\/join.marketing\/uploads\/2020\/01\/join-logo-150x150-1.png","width":150,"height":150,"caption":"Join Marketing"},"image":{"@id":"https:\/\/join.marketing\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/join_influencers\/"]},{"@type":"Person","@id":"https:\/\/join.marketing\/#\/schema\/person\/68e559e0094855241e39220c611da2a2","name":"Sara van den Ende","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/join.marketing\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f156b6668e202ae52c0f5fee9d72229e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f156b6668e202ae52c0f5fee9d72229e?s=96&d=mm&r=g","caption":"Sara van den Ende"},"url":"https:\/\/join.marketing\/nl\/blog\/author\/sara\/"}]}},"_links":{"self":[{"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/posts\/18255"}],"collection":[{"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/comments?post=18255"}],"version-history":[{"count":4,"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/posts\/18255\/revisions"}],"predecessor-version":[{"id":18260,"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/posts\/18255\/revisions\/18260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/media\/18262"}],"wp:attachment":[{"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/media?parent=18255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/categories?post=18255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/join.marketing\/nl\/wp-json\/wp\/v2\/tags?post=18255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}