{"id":6535,"date":"2019-02-18T16:20:58","date_gmt":"2019-02-18T15:20:58","guid":{"rendered":"https:\/\/join.marketing\/?p=6535"},"modified":"2019-02-18T16:21:47","modified_gmt":"2019-02-18T15:21:47","slug":"trends-in-influencer-marketing-de-podcast","status":"publish","type":"post","link":"https:\/\/join.marketing\/nl\/blog\/trends-in-influencer-marketing-de-podcast\/","title":{"rendered":"Trends in Influencer Marketing: De Podcast"},"content":{"rendered":"
Een van de hardst groeiende trends van dit moment is de podcast. Ook onder influencers wint deze trend aan populariteit. De podcast komt oorspronkelijk uit Amerika, waar het al jaren enorm populair is. Uit een onderzoek van Edison research<\/a> is gebleken dat 40% van de Amerikaanse bevolking wel eens naar een (influencer) podcast luistert. Verschillende celebrities en influencers zijn een podcast gestart, wat . Celebrities zoals: Anna Faris, Amy Schumer en Snoop Dogg.<\/strong><\/h5>\n

Een podcast is een gratis geluidsbestand dat je kan streamen of downloaden. Podcasts kunnen voor verschillende doeleinden worden gebruikt. Doeleinden zoals informeren of entertainen. Podcasts wordt ook gebruikt om een boodschap of mening over te brengen aan de luisteraars. Vooral de laatste reden is voor Influencers een reden om de podcast als medium te gebruiken.<\/span><\/p>\n

Podcasts in Nederland<\/strong><\/h4>\n

In Nederland is de podcast sinds vorig jaar flink in opkomst. Verschillende bedrijven zijn vorig jaar met een podcast gestart. Een van de bedrijven die een influencer podcast startte is TUI. <\/span>De podcasts van TUI gaat over onvergetelijke reizen die celebrities met het reisbureau beleven. Hierbij gebruiken zij bekende Nederlanders zoals Katja schuurman en Pauline Wingelaar. Deze podcast is via Spotify en Soundcloud te beluisteren. <\/span><\/p>\n

Influencers en de Podcast<\/strong><\/h4>\n

De podcasts van influencers vergaren populariteit omdat zij al veel volgers hebben op hun social kanalen<\/a>. Zij maken slim gebruik van hun bestaande kanalen om hun podcast te promoten. Influencers koppelen hun podcast link bijvoorbeeld aan hun story om te zorgen dat vele followers ernaar gaan luisteren. Er zijn talloze influencers te vinden die hun podcast promoten via Instagram en andere kanalen, ook in Nederland. Hieronder onze top vijf!<\/span><\/p>\n

Onze favoriete podcasts:<\/strong><\/h5>\n
    \n
  1. De Spannendste Reisverhalen (TUI)<\/a>:\u00a0Deze podcasts gaat over onvergetelijke reizen die diverse influencers met het reisbureau beleven.\u00a0<\/span><\/li>\n
  2. Yous & Yay: New Emotions<\/a>: Yous & Yay (Sef & Pepijn), twee Nederlandse rappers die elke week mensen met inspirerende verhalen interviewen.\u00a0<\/span><\/li>\n
  3. Monica Geuze<\/a>: Monica nodigt wekelijks BN’ers uit op haar bank voor een gezellig gesprek.<\/li>\n
  4. Impaulsive with Logan Paul<\/a>: De podcast van Logan Paul gaat over alles en nog wat, waarbij hij celebs interviewt als Steve-O (Jackass) en Farrah Abraham (MTV Teenmoms).\u00a0\u00a0<\/span><\/li>\n
  5. Liefdeslessen<\/a>: Mischa Blok krijgt liefdesadvies van diverse bekende Nederlanders in intieme gesprekken over de liefde.\u00a0\u00a0<\/span><\/li>\n<\/ol>\n
    Wil jij ook dat influencers jouw merk gaan promoten via Instagram of andere relevante kanalen? Neem dan contact op door onderstaand formulier in te vullen en we helpen je de juiste influencer(s).<\/strong><\/h5>\n","protected":false},"excerpt":{"rendered":"

    Een van de hardst groeiende trends van dit moment is de podcast. Ook onder influencers wint deze trend aan populariteit. De podcast komt oorspronkelijk uit Amerika, waar het al jaren enorm populair is. Uit een onderzoek van Edison research is gebleken dat 40% van de Amerikaanse bevolking wel eens naar een (influencer) podcast luistert. Verschillende … Continued<\/a><\/p>\n","protected":false},"author":43,"featured_media":6598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[18],"tags":[19],"yoast_head":"\nTrends in Influencer Marketing: De Podcast - Join<\/title>\n<meta name=\"description\" content=\"De podcast is een groeiende trend in Nederland. Influencers beginnen dit ook te ontdekken. Lees hier meer over influencer podcasts in Nederland.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/join.marketing\/nl\/blog\/trends-in-influencer-marketing-de-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trends in Influencer Marketing: De Podcast - Join\" \/>\n<meta property=\"og:description\" content=\"De podcast is een groeiende trend in Nederland. Influencers beginnen dit ook te ontdekken. 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