{"id":6907,"date":"2019-02-26T13:58:20","date_gmt":"2019-02-26T12:58:20","guid":{"rendered":"https:\/\/join.marketing\/?p=6907"},"modified":"2019-02-26T14:29:26","modified_gmt":"2019-02-26T13:29:26","slug":"pinterests-potentie-in-influencer-marketing","status":"publish","type":"post","link":"https:\/\/join.marketing\/nl\/blog\/pinterests-potentie-in-influencer-marketing\/","title":{"rendered":"Pinterest’s Potentie in Influencer Marketing"},"content":{"rendered":"
Met meer dan 250 miljoen gebruikers<\/span><\/a> mag Pinterest niet ontbreken in een goede influencer marketing strategie. Hoewel het platform al een aantal jaar bestaat, is het nog steeds enorm waardevol. In tegenstelling tot Instagram of Facebook, gaat de content vele malen langer mee.<\/span><\/strong><\/h5>\n

Wie bereik je op Pinterest<\/b><\/span><\/h4>\n

Het grootste deel van de gebruikers (85%) zijn vrouwen. Dit is voor veel bedrijven handig, aangezien vrouwen de meeste aankopen doen. Daarnaast zijn 67% volwassenen tussen de 20-30 jaar. <\/span><\/p>\n

Dit zijn influencers die vooral bezig zijn met lifestyle, vakantie, mode, sport en andere hobby\u2019s. Pinterest is dus perfect voor bedrijven in deze branche.<\/span><\/p>\n

Pinterest is ideaal voor influencer marketing op lange termijn<\/b><\/span><\/h4>\n

Hoewel het platform een enorm groot bereik heeft, is het wel handig om te weten dat het een ander platform is dan Instagram of Facebook. <\/span><\/p>\n

Een pin is niet hetzelfde als een post. Een post op Instagram raakt redelijk snel in de vergetelheid, want maar weinig mensen scrollen omlaag op iemands profiel. Daarentegen wordt een pin nog lang na de eerste publicatie gebruikt, gezien en gedeeld. Mensen zoeken bewust naar pins. Niet zozeer naar posts. Dit biedt dus een enorm voordeel aangezien de content langer meegaat. <\/span><\/p>\n

Aan de andere kant moet je iets meer geduld hebben om het effect te zien. Pas na 3 maanden bereikt de gemiddelde pin de helft van zijn traffic. Ter vergelijking: een Facebook post bereikt de helft van zijn traffic na 90 minuten. Maar het effect is dus vaak ook snel weer weg.<\/span><\/p>\n

Daarom is dit platform vooral handig als je op zoek bent naar influencer marketing op lange termijn. <\/span><\/p>\n

Pinterest influencer marketing tips<\/b><\/span><\/h4>\n

Als je als bedrijf het meest uit Pinterest wil halen, heb je voor je influencer marketing strategie een andere aanpak nodig dan voor Instagram of Facebook.<\/span><\/p>\n

Focus op micro-influencers die een sterke band hebben met hun volgers<\/b><\/span><\/h5>\n

Een succesvolle Pinterest influencer is iemand die goed is in het verspreiden van de pins via de zoekmachine van het platform. Dit hoeft niet noodzakelijk iemand te zijn die duizenden volgers heeft. Micro-influencers<\/a> pinnen enkel waardevolle en opmerkelijke pins op een relevant board. Ze hebben tussen de 500 en 5000 volgers, maar daarmee hebben ze wel een sterke band. <\/span><\/p>\n

Focus op de content, niet op de influencer<\/b><\/span><\/h5>\n

In tegenstelling tot Instagram gaat het bij Pinterest niet om de influencer, maar meer om de content zelf. Daarom is het belangrijk dat de content waarde toevoegt. Een succesvolle pin bevat een foto van hoge kwaliteit en een SEO-vriendelijke beschrijving.<\/span><\/p>\n

Conclusie<\/b><\/span><\/h4>\n

Pinterest is bijzonder geschikt voor influencer marketing als je je richt op de lange termijn en de juiste influencer weet te vinden. De mogelijkheden voor samenwerking tussen merken en influencers op dit platform neemt alleen maar toe. We verwachten dus dat het in de toekomst steeds vaker gebruikt gaat worden.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Met meer dan 250 miljoen gebruikers mag Pinterest niet ontbreken in een goede influencer marketing strategie. Hoewel het platform al een aantal jaar bestaat, is het nog steeds enorm waardevol. In tegenstelling tot Instagram of Facebook, gaat de content vele malen langer mee. Wie bereik je op Pinterest Het grootste deel van de gebruikers (85%) … Continued<\/a><\/p>\n","protected":false},"author":19,"featured_media":7012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[106],"tags":[19,13,526],"yoast_head":"\nPinterest's Potentie in Influencer Marketing - Join<\/title>\n<meta name=\"description\" content=\"Met meer dan 250 miljoen gebruikers mag Pinterest niet ontbreken in een goede strategie voor influencer marketing. Dit is hoe je Pinterest succesvol inzet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/join.marketing\/nl\/blog\/pinterests-potentie-in-influencer-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pinterest's Potentie in Influencer Marketing - Join\" \/>\n<meta property=\"og:description\" content=\"Met meer dan 250 miljoen gebruikers mag Pinterest niet ontbreken in een goede strategie voor influencer marketing. 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