{"id":7396,"date":"2019-03-19T19:15:12","date_gmt":"2019-03-19T18:15:12","guid":{"rendered":"https:\/\/join.marketing\/?p=7396"},"modified":"2019-04-05T13:29:02","modified_gmt":"2019-04-05T11:29:02","slug":"influencers-de-toekomst-van-online-advertising","status":"publish","type":"post","link":"https:\/\/join.marketing\/nl\/blog\/influencers-de-toekomst-van-online-advertising\/","title":{"rendered":"Influencers: de toekomst van online advertising?"},"content":{"rendered":"
In 2018 ging er volgens <\/b>eMarketer.com<\/span><\/a> 266 miljard dollar naar online advertising. Voor 2021 gaat dit 375 miljard dollar worden. Influencer marketing maakt daar in ieder geval in de komende jaren een steeds groter gedeelte van uit. <\/b> <\/span><\/h5>\n

5 Voorspellingen voor de toekomst van influencer advertising<\/b><\/span><\/h2>\n

Volgens GlobalWebIndex<\/span><\/a> volgt bijna de helft van alle internetgebruikers hun favoriete merken op social media. Dit geldt ook voor bedrijven waarvan mensen producten willen hebben en nog niet bezitten. <\/span><\/p>\n

Uit hun onderzoek onder 178.421 internetgebruikers over heel de wereld (van 16 tot 64 jaar) bleek dat 28% social media gebruikt om online producten op te zoeken. Dit cijfer stijgt elk jaar. <\/span><\/p>\n

Het is dus niet verrassend dat de nabije toekomst voor influencer advertising er rooskleurig uitziet.<\/span><\/p>\n

1. Instagram domineert online advertising in 2020<\/b><\/span><\/h4>\n

Volgens de CEO van Hootsuite<\/span><\/a>, Ryan Holmes, gaat Instagram steeds meer domineren de komende jaren. Merken zijn nu al sterk aanwezig op het medium en dat gaat alleen nog maar sterker worden. <\/span><\/p>\n

2. Shoppen via social neemt toe<\/b><\/span><\/h4>\n

De rol van social media in ecommerce wordt groter. Instagram heeft sinds vorig jaar de shopping-functie beschikbaar gesteld. Met deze functie kun je als bedrijf producten taggen in foto\u2019s of video\u2019s, die mensen direct kunnen kopen. Instagram zal steeds meer gebruikt worden als visual storefront<\/i>.<\/span><\/p>\n

3. Opkomende economie\u00ebn snelste groeier<\/b><\/span><\/h4>\n

De volgende innovatie in social ecommerce zal komen vanuit opkomende economie\u00ebn. Een grote groep consumenten in opkomende markten hebben smartphones, maar geen laptops. Ze zijn daarom verder op het gebied van mobile ecommerce omdat ze online shoppen via desktop en normale zoekmachines hebben overgeslagen. <\/span><\/p>\n

4. Er wordt meer gericht op extreme volgers<\/b><\/span><\/h4>\n

In bijna elke industrie zorgt 20% van de klanten voor 80% van de omzet. De beste manier om als bedrijf te groeien is door de extreme volgers op social media meer te laten kopen of deze groep groter te maken. <\/span><\/p>\n

5. Babyboomers-vriendelijke social media advertising <\/b><\/span><\/h4>\n

Babyboomers<\/a><\/span> gebruiken social media steeds vaker en shoppen net zo veel online als millennials. Bovendien geven ze nog meer geld uit ook. Bedrijven zullen daarom hun ads babyboomers-vriendelijk moeten maken.<\/span><\/p>\n

Beste strategie voor influencer advertising<\/b><\/span><\/h3>\n

Volgens marketing guru Neil Patel, zullen in 2019 marketeers 2,38 miljard dollar<\/span><\/a> uitgeven aan influencer marketing op Instagram alleen al.<\/span><\/p>\n

De kracht van influencers ligt bij hun (vermeende) authenticiteit en geloofwaardigheid. Niet zozeer bij het aantal volgers dat ze hebben. Consumenten vertrouwen influencers meer dan televisie en traditionele advertising kanalen. Micro-influencers<\/a> hebben daarbij vaak een hogere engagement rate dan beroemdheden.<\/span><\/p>\n

Daarom adviseren we om zeker ook met micro-influencers te werken. Gesponsorde posts van kleine influencers lijken meer op vriendelijke suggesties dan op reclame, zelfs al bevat de post een hashtag als #ad. De beste influencer advertising lijkt juist niet op advertising.<\/span><\/p>\n

Conclusie<\/b><\/span><\/h2>\n

De rol van influencers in online advertising zal de komende jaren nog wel even groeien. Micro-influencers, geschikte ads en een goede match tussen influencers en merken zijn daarbij cruciaal voor een succesvolle influencer marketing campagne.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In 2018 ging er volgens eMarketer.com 266 miljard dollar naar online advertising. Voor 2021 gaat dit 375 miljard dollar worden. Influencer marketing maakt daar in ieder geval in de komende jaren een steeds groter gedeelte van uit. 5 Voorspellingen voor de toekomst van influencer advertising Volgens GlobalWebIndex volgt bijna de helft van alle internetgebruikers hun … Continued<\/a><\/p>\n","protected":false},"author":19,"featured_media":7492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[18],"tags":[604,610,616],"yoast_head":"\nInfluencers: de toekomst van online advertising? - Join<\/title>\n<meta name=\"description\" content=\"Zijn influencers de toekomst van online advertising? 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