Generation Z or Gen Z (also referred to as iGeneration or iGen and Post-Millennials) is the demographic following Millennials. We’re talking about people born between the mid 90s to mid 00s.
But better than a birthdate, it makes more sense to categorize them by their media habits. Baby boomers had TV and press (traditional media). Millennials mixed traditional media with digital landscape (Internet). For the Generation Z, everything now takes place in the online sphere – especially through social media.
Reaching Generation Z In Their Own Terms
For companies who built communication strategies through press and TV, adapting to social media can be a huge challenge. This is why more and more marketers rely on influencers, who are key players on social media and truly understand their audience.
As a marketer, the last thing you want is your message to appear dated, forced or lacking authenticity. Using an influencer who knows and understands their audience can be a critical solution to this issue.
Predicting the Future With Generation Z
When you consider that 50% of Gen Z cannot live without Youtube, you can clearly see a shift in motion. New platforms you might have never heard of pop up and die within months. Thought Whatsapp was the hot new thing? Snapchat is quickly eclipsing the messaging service.
In short, predicting what the next big hit platform will be is harder than ever. You can never separate the disposable from the solid, which is why your company needs to be able to adapt its strategy to be as agile as possible.
Collaborate with Teen Influencers
Incorporating a generation Z influencer is easier than you might think. Working with Join’s platform makes it easy to find and brief the young influencer that reaches your target audience. Whether it comes to gaming influencers who share their Minecraft adventures on YouTube or lifestyle influencers who still live on pocket money: Join’s extensive database has Generation Z influencers in all different verticals and niches. If you are experiencing trouble reaching this tech-savvy target audience, don’t hesitate to contact us. We would love to show how we can help.
Is your communication department Generation Z ready? And how fast can it jump on board a new platform to adapt to younger audiences’ whims? More importantly, are you pouring too much effort into one channel and decreasing how future-proof your company is?
Thanks to influencer marketing, all these worries are a thing of the past. All you need to do is find the fight influencers using our platform. Their expertise comes not just with knowledge of the audience, but also the platform – even if it’s one you never suspected would become a hit.
Request a demo of our platform below and we’ll gladly show you how we can help you target youngsters in your campaigns.