Influencer marketing blog

Marketeers frequently overlook Generation X as a target group. While focussing all their attention on baby boomers, millennials or the…

Advertising on WhatsApp. There have been plenty of rumors. Although an exact date still isn’t clear, the option to advertise…

Do you know someone who has never played a game on any device? Right, today it is very hard to…

Paris Fashion Week is up and running. A week filled with haute-couture, fashion, influencers, models and designers. Paris Fashion Week…

With more than 250 million users, Pinterest deserves to be part of any good influencer marketing strategy. Although the platform…

Slow – and fast fashion. For some these terms mean nothing, but for the fashion industry they are two major…

Nearly every brand uses content marketing and virtually every content marketing strategy stands or falls (according to the renowned Content…

Influencer marketing is for everyone, including those fluffy little creatures that we keep as pets. Instagram and other social media…

One of the fastest growing trends of this moment is the podcast. A trend that is also growing rapidly among…

Have you ever seen that new icon in the upper right corner in Instagram? That is Instagram TV, also known…