Influencer Marketing for Supermarkets

Supermarket advertising has had a long reputation for being dated and old fashioned. But in recent years, supermarkets have upped their game, with some of their ad campaigns even making the list of best commercials of the year.

In terms of other strategies, they are also catching up with modern ideas like using influencer marketing. That’s exactly what we want to discuss in this post. 

Advantages of Influencer Marketing for Supermarkets

While we’ve covered numerous posts on the benefits of influencer marketing, supermarkets have one advantage over other brands and companies. Because they are so generic, they can hire pretty much any influencer they want.

This means reaching a larger audience to promote themselves or their products. And a big audience doesn’t necessarily mean you should focus on one macro influencer. By spreading their marketing dollars over a larger number of influencers, they can benefit from a higher engagement rate without sacrificing campaign cost.

Types of Influencer Campaigns for Supermarkets

Once again, supermarkets benefit from being a very versatile entity. So, to target specific audiences, it would be a good move to create a campaign targeted at events or special openings to attract the local community (or even nationwide events).

Or they could simply try and focus on numerous home brands that cater to all tastes and walks of life. The diversity of home brands provides supermarkets with enough freedom and creativity to launch a successful campaign.

Lidl Delicieux

The holidays have passed for a while now, but it’s never too late to look back at Christmas campaigns. Lidl, a supermarket chain from Germany launched a campaign in the Netherlands last December to promote their theme for the holidays: ”Ga voor Goud”. Their high quality home brand Delicieux was the central topic of the campaign. They asked various food influencers to cook dishes with Delicieux products. It was a very successful campaign with mouthwatering content. See for yourself:

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Wat is de periode voor de feestdagen toch fijn! Het duurt nog even maar stiekem zou ik het huis al willen versieren en de kerstboom neer willen zetten. Vanwege de Sint en mijn jongens wacht ik daar nog even mee maar in de keuken ben ik al volop bezig met een gouden aanloop naar de feestdagen! Ik dook alvast de keuken in om jullie te laten genieten van de heerlijke gerechten met als showstopper de zalmzijde uit de oven met prei, venkel en granaatappelpitjes. Daarbij serveer ik heerlijke, budgetproof gerechtjes zodat je makkelijk met 6 tot 8 personen kunt tafelen! Genoeg inspiratie dus! Weet jij al wat je op tafel zet met Kerst? #Lidlnederland #Lidlpartner #Delicieux #Gavoorgoud #zalmzijde #zalm #kerst #adventperiode #kerstdiner #traybake #hasselback #prei #venkel #granaatappelpitjes #foodfotografie #debsbakerykitchen #debsrecepten #samenwerking #instafood #foodfoto #gatheringandstyling #foodstylingandfoodphotography #broccoli #spruiten #uien

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Nog 3 nachtjes slapen en dan begint de gezelligste tijd van het jaar, namelijk december. Eerst Sinterklaas, dan kerstmis om vervolgens te beginnen aan het nieuwe jaar. Niks gezelliger om dit samen door te brengen met familie en vrienden. Samen koken, de tafel mooi dekken, verschillend gerechten te delen en natuurlijk proosten op het samenzijn. Als inspiratie heb ik In samenwerking met de @lidlnederland heb ik een heerlijk menu voorbereid. Ik tel de dagen af! Wat zijn jouw plannen met de feestdagen? 🤶🎄✨🥂🎁🕯🍾 Lees verder op link bio @bonapetit_food • • • #dutchfoodie #kookinspiratie #Lidlpartner #kerstmis #kerstdiner #kerstmenu #xmas #christmasfood #christmas #Delicieux #watetenwemetkerst #gavoorgoud #lidlnederland #insamenwerkingmet #sp #gesponsord #bonapetit #foodlover #december #xmasfood #foodshare #lidldelicieux

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As supermarkets catch up with the rest of the advertising world, it makes sense to explore new marketing strategies such as influencer marketing. It is the perfect solution to reach a larger audience while honing a modern, fun and engaging brand image online. And guess what? Supermarkets are in the perfect position to give it a go! 

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