In the past couple of years, influencer marketing has turned traditional marketing on its head and become one of the best ways to build an online brand. The level of influencer marketing ROI is almost unparalleled.
In fact marketers receive $6.50 for every $1 spent on working with an influencer. In a world of content marketing, influencers offer a valuable seal of approval. Below we look at 4 reasons why influencer marketing ROI is changing advertising, as we know it.
Influencer Marketing Builds Brand Reach
Influencer marketing is the most direct way to reach thousands of online users and build your brand. In fact, 30% of consumers are more likely to buy a product recommended by a non-celebrity blogger. Furthermore, influencers have the approval of thousands of social media followers and are social proofed.
Social media users see the influencer’s post and share it with other social media users. The more people that share your product, the more credibility your brand can attain. Hence working with a popular influencer situates your business as a trendsetter and a leader in your industry.
Influencer Marketing Beats Adblockers
Adblocking is one of the biggest obstacles facing traditional marketing campaigns. 41% of millennials are using ablockers to cut out banners and popup ads. Users are opting out of cold marketing content and it’s killing the ROI potential of many campaigns. In contrast, Influencer marketing doesn’t fall victim to this problem. An ad blocker can’t eliminate a Social media post.
As a result your advertisement reaches more people, and you don’t have the hassle of evading an adblocker. Instead, you’re creating marketing content that people actually want to see. In doing so, you’re producing a better final product that people don’t want to block on sight.
Influencer Marketing ROI: Snowball and Viral Effect
On average influencer marketing offers a great ROI, but if your products go viral the potential for returns is incredibly high. Working with a number of micro influencers will grant you access to thousands of followers. This means that Influencers you work with will be able to share your content with their own audience.
The more your influencer’s audience likes and shares your content, the more people will see it. If you play your cards right, you can have a snowball effect of shares that makes your product go viral. There are few types of marketing that can deliver such massive gains with such little investment. The best part is, all prospects have to do is click share and your product is passed on to their followers.
Influencer Marketing is Cost-Efficient
The icing on the cake is that influencer marketing is cheap. You don’t need to shell out thousands for media agencies and extortionate advertising costs. You simply need to work with micro-influencers or those with a large following. In other words, you’re cutting your costs without sacrificing any of your reach.
Running a search on Facebook or Instagram is all it takes to start sourcing your next business partner. Yet if you want to make the process more time efficient, using Join allows you to take out the middleman and ensure your influencers get paid automatically. This way you get the influencer you need, without needing to manage the process.
Influencers Add Star Power To Your Brand
Getting your brand to boom with online advertising has never been easier thanks to influencer marketing and micro-influencers. In the future, building relationships with social media influencers in your industry will be vital to maximizing your brand reach.
People want quality content, and they want brands that are endorsed by icons they recognize. We’re in an age where content is king. Right now, partnering with a reliable influencer provides your brand with new opportunities. Ultimately, influencer marketing is the golden ticket to an industry-leading brand.