Social media marketers seem to be facing an uphill struggle against the platforms they use. Facebook recently changed their algorithm to favor user posts in people’s news feeds. Certain adblockers give you the option to disable adverts from the network.
On top of that, social media users suffer from “ad fatigue”. Seeing too many adverts on your feed can create negative feelings towards a brand. It can hurt ROI, and make it harder to get engaged users who respond to your products or services. We’ve discussed adblockers before – today we’ll focus on influencer posts vs. ads.
Influencer Posts as An Antidote to Ad Fatigue
Now the good news, of course, is that things are different with influencer posts. Their promotions are anything but traditional. By using their own voice, influencers create trust with the user, and can leverage that “boy or girl next door” quality that makes your message sound authentic and dynamic.
Influencer Posts As Fresh, Organic Content
Traditional social media adverts take a long time to craft, polish and tweak. Unfortunately, the data clearly shows that the longer they run, the less effective they become. Worst, the CPC increases over time, which means your ads get less clicks, and cost you more. What do you do then? Create a new campaign from scratch? This can be time consuming and expensive.
“With Influencer posts, the content is always fresh. Influencers need to stay relevant, so they cannot repeat themselves. They act as creative, brand ambassadors and marketers all at once for you.”
With Influencer posts, the content is always fresh. Influencers need to stay relevant, so they cannot repeat themselves. They act as creative, brand ambassadors and marketers all at once for you.
Influencer Posts Give More Bang For Your Buck
Of course, having influencers on your team is great for visibility. But what’s more important is that they reap greater benefits in terms of engagement. This is one of the best metrics to reflect ROI on your advertising campaigns.
In fact, based on Hubspot’s yearly “State of Inbound” report, the companies with the highest ROI focus on blogging, organic search, and content amplification. Of course, these are areas of expertise for influencer marketing. If you are interested in increasing your ROI with the mentioned techniques, consider making use of Join‘s software. You can request a free demo through this link.
Final Thoughts
Social media ads are not dying, far from it. But they seem to be hitting many obstacles these days. These are hurdles that influencer marketing is particularly apt at leaping over. Creating fresh content, giving you an original voice and avoiding ad fatigue are part of the influencer package.
By combining a strong social media ad campaign with robust influencer marketing tactics, your company or brand has every chance of being heard in the noisy online digital world.
