We’re proud to share exciting news: Join is now part of Stellar Tech, Europe’s leader in influencer marketing technology. Together with Creatorz, Stellar Tech’s Belgian marketplace, we are creating the strongest creator platform in the Benelux – connecting brands with nano-, micro-, and UGC creators for collaborations that are authentic, scalable, and efficient.
For Join, this is the next step in our journey. After years of being the trusted platform in the Netherlands, we’re expanding our reach by uniting with Creatorz under Stellar Tech. This move also fits into Stellar Tech’s broader European strategy, following the integrations of Creatorz (ex Influo) in Belgium and IROIN® in Germany.
From Brussels to Amsterdam: connecting two markets – and building for Europe
By becoming part of Stellar Tech, we are joining forces with Creatorz to form a single, stronger marketplace across Belgium and the Netherlands. Creatorz has anchored Stellar Tech’s presence in Belgium, while Join has built deep trust in the Dutch market. Together, we now connect two vibrant communities and make collaborations simpler, faster, and more impactful.
But this step goes beyond Benelux. It’s about laying the foundation for a truly European creator marketplace – one where local expertise meets international ambition. At its core, this is about more than just platforms coming together – it’s about shared values: empowering creators, fostering transparent collaborations, and leveraging AI to help brands and creators succeed across Europe. 🌍✨
“The creator economy is evolving rapidly. With Join and Creatorz together, and with Paolo and Edwin at the helm of this chapter, we are creating the benchmark marketplace for nano-, micro-, and UGC creators in the Benelux.”
Cathy Pill, CEO & Co-founder, Stellar Tech
Why now: meeting today’s creator economy
The creator economy is changing fast, and the demand for authentic content has never been higher:
- 77% of shoppers are more likely to buy a product they discover through UGC (BazaarVoice)
- UGC creators nearly doubled in 2025, growing by 93% year-over-year (Whop)
- 15% of all collaborations in 2025 were UGC campaigns (Whop)
- Micro-influencer partnerships grew 33% year-over-year (Statusphere)
By combining Join’s 30,000+ creators with Creatorz’s Belgian network, we can deliver what the market needs most: authentic content at scale, powered by smart technology and trusted human connections.
What this means for you
This step isn’t just about two platforms joining forces – it’s about creating more value for everyone in our community:
- For creators: A bigger Benelux network means more visibility and more opportunities to collaborate. With Stellar Tech’s resources, we can develop new features faster, giving you smoother workflows and more chances to work with brands eager for authentic UGC.
- For brands and agencies: Access to an expanded pool of vetted nano-, micro-, and UGC creators across Belgium and the Netherlands, as well as beyond our region, combined with smarter AI-powered workflows for faster, more data-driven decisions.
- For everyone: End-to-end transparency remains at the core – with fair pricing, campaign tracking, and clear ROI measurement – now supported by even more manpower and technology to push the boundaries of creator marketing in Benelux to rise to the top in Europe.
People first, technology amplified
This step is also about leadership and continuity. We’re proud to share that our founders will play key roles in guiding the next chapter of Join and Creatorz:
- Paolo Martorino, former CEO and co-founder of Join, becomes Managing Director of Creatorz
- Edwin Knip, former CTO and co-founder of Join, becomes Tech & Product Lead of Creatorz
“We founded Join to make collaborations between brands and creators simple and rewarding. By joining forces with Creatorz, we can expand this promise to a larger community. Together, we will broaden the definition of the creator economy – from influencers to UGC specialists, from paid briefs to gifting – while giving brands a reliable partner for speed and authenticity.”
Paolo Martorino, Managing Director, Creatorz (formerly CEO & Co-founder, Join)
Strengthening a European ecosystem
As part of Stellar Tech, we support clients in 43 countries through one of Europe’s most integrated influencer marketing ecosystems. Our combined platforms already power collaborations for global leaders including for example:
- Consumer brands: Nintendo, Nestlé, Gillette, Herbal Essences, Always, Dyson
- Retail & eCommerce: Aldi Süd, OTTO, Snipes, Takeaway.com, XD Design, Wonderbox
- Travel & lifestyle: Eurowings, Air France, National Geographic
- Agencies: Ketchum, DOKYO, Social Match, Studio 71, OMD, MMBSY, Revolvr, Bolt Influence
By bringing our Dutch expertise and creator community into this network, we’re helping to shape the future of influence in Europe: more diverse, more accessible, and more innovative.
What’s next
The integration of Join and Creatorz into a unified Benelux marketplace will roll out over the coming months. For our community, it means more opportunities, smarter tools, and greater visibility across the region. As a team, we are thrilled to work together with our colleagues from all over Europe and leverage the brightest minds to further support our industry with innovative AI-enriched solutions.
We can’t wait to take this next step together – with you all!
