Combining the old and new wine-world with Le Nez!
Le Nez showcases a collaboration between two of the world’s most passionate and dynamic wine-making families, representing a fusion of Argentine passion and French novelty.
The campaign
How did Le Nez work with Join?
Le Nez spread their wines among enthusiasts!
The new wines of Ne Lez were launched on Vivino, and made available for ordering in the Netherlands. Le Nez selected both lifestyle influencers and foodies, to spread the effect among their followers.
Instagram was the most important channel
To organically and authentically leave their message, they combined the wine with food pairings and snacks. Moreover, influencers were asked to leave a review on Vivino. This resulted in more awareness for the wines!
“Ik serveerde dit BBQ hapje met de geweldige smaakvolle wijn Carbenet Franc van @lenez.wines.”
“Ik serveerde dit BBQ hapje met de geweldige smaakvolle wijn Carbenet Franc van @lenez.wines.”
Results
Cheers! The wine was received wonderfully, and influencers created beautiful content for this campaign. The focus on Instagram posts paid off, resulting in high quality content and a lot of deliverables on Instagram.
