Almost 250 companies have signed up to the #StopHateForProfit campaign, and the number is growing ever since. American corporate giants like Ford, Pepsi and Microsoft joined the advertising boycott of Facebook and other social media platforms. They want to create awareness for externally and internally racist content on social media. Currently, a big gap in advertisement spend needs be filled up in order to reach a particular conversion ratio. In this article, we will explain how businesses can respond to the current situation with influencer marketing as a perfect alternative.
Hit pause on hate
The #StopHateForProfit campaign encourages businesses to stand in solidarity with the most deeply held American values of freedom, equality and justice. They asked companies to temporarily pause advertisements on Facebook services in July. The campaign is meant to force Mark Zuckerberg to address the effect that Facebook has had on our society. Facebook is the world’s largest communication platform that provides a great amount of resources. Internally and externally transforming Facebook could generate major changes for society.
#StopHateForProfit & participating businesses
Recently, violence against protesters fighting for racial justice in America in the wake of George Floyd worked as a wake-up call for American corporate giants. Just like many other big companies, outdoor apparel brand Patagonia joined the growing advertising boycott of Facebook and Instagram. Patagonia has been the fourth marked major brand that recently joined the organized civil rights activist group. The brand tweeted about their decision saying;
“From secure elections to a global pandemic to racial justice, the stakes are too high to sit back and let the company continue to be complicit in spreading disinformation and fomenting fear and hatred.”
Additionally, other tweets argue how the company wants to accomplish fair American elections – “As companies across the country work hard to ensure that Americans have access to free and fair elections this fall, we can’t stand by and contribute resources to companies that contribute to the problem.”
Influencer marketing alternatives
Influencer marketing could be a good alternative for businesses to still create brand awareness for their products and services. Using influencer ambassadors can help brands to reach their target audience without using ads on social media platforms like Facebook. Influencer ambassadors are active on different channels and are therefore able to create advertisement content in varied ways. Join can connect you with these influencers and offers alternatives that still encourage the #StopHateForProfit campaign via influencer content. Start our free trial now!