Celebrate Summer Drinks with Noppies!
Noppies is a brand for pregnant women and mothers. They have do so by developing comfortable pregnancy clothing following the latest trends. Making every women feel great, in an outfit that resembles her personality.
The campaign
How did Noppies work with Join?
Noppies generate awareness for an offline event
The campaign focused on the an event that celebrated summer drinks for pregnant mothers and their children. By combining a live event with influencers, they made sure to make the most out of their event.
te werken met 8 influencers.
Instagram was the most important channel
And that’s where we find the target audience! A lot of young moms and pregnant women follow influencers on Instagram to stay up-to-date on the latest trends. With this event, Noppies managed to target their audience specifically.
“Two weeks ago we went to @nopkidswear summer drinks event to spot the new collection. And I can tell you… it’s very cool!!”
“Through the stories of the influencers, followers navigated en masse to the product pages. This resulted in an increase of 85% of the pageviews.”
Results
Both the influencer campaign and the event were successful! 8 influencers attended the event and posted multiple stories and posts about the brand. The campaign was spread among more than 355.000 followers, and the average engagement rate was over 5%!
355k followers
5% engagement
13 posts
