Influencer marketing blog

The latest trends, inspiration and best practices

Influencer marketing

Russia World Cup 2018: Influencers and Merchandise

Today is the start of one of the biggest sports events in the world: The FIFA World Cup. 32 countries…
Influencer marketing

Join Event: Effectively implementing influencer marketing

Yesterday marked the day of our first official event organised at George Marina in Amsterdam. We provided our guests with…
Social Media

Instagram Live: Key Takeaways for Influencers and Brands

The story in tech circles is that Mark Zuckerberg couldn’t buy Snapchat a few years ago. Now, he’s trying to…
engagement rate
Micro influencers

Engagement Rate: How Influencers Help You Connect to the Public

Micro influencers might not be the most glamorous way to promote your product. But they can be one of the…
SoFine
Influencer marketing

Adblocking: Avoiding Ads with Influencer Marketing

Today’s advertisers largely target consumers through the internet since it’s an affordable way to reach their target demographics. Unfortunately, technology…
insurance
Industry

Insurance for Influencers: How Influencers Shake Up the Insurance Industry

Whether it’s the enormous bill you get from the hospital, or your phone that gets stolen while you’re on a…
marketing strategy
Influencer marketing

Marketing Strategy: How to Incorporate Influencers in your Marketing Strategy

In life like in marketing, preparation is key. Your strategy must be carefully laid out, with at a clear idea…
festival
Industry

Festival Marketing: How Influencers Take your Festival to the Next Level

The festival season is around the corner and the number of festivals is growing exponentially around the world. In the…
generation z
Influencer marketing

Generation Z and Influencer Marketing: Reaching Teens through Influencers

Generation Z or Gen Z (also referred to as iGeneration or iGen and Post-Millennials) is the demographic following Millennials. We’re…
Five Guys
Content marketing

Five Guys: A “Fast-Food Heaven” For Influencers

The day before yesterday was the day of the grand opening of Five Guys in Rotterdam Alexandrium. In the Netherlands,…