Influencer marketing blog

The latest trends, inspiration and best practices

noppies
Success Stories

Success Story: Neolac Biological Infants’ Nourishment

Moms want nothing but the best for their newborns. Especially when it comes to nourishment. Ausnutria Nutrition BV used influencer…
kingsday
Influencer marketing

Kingsday with Influencers: 3 Applications of Influencer Marketing

Orange pastry, hanging from jeans, walking in a burlap sack or a merry go-round: if you’re not Dutch, these things…
government
Influencer marketing

Government Influencer Marketing: Reaching the Public through Influencers

Government communication and outreach can be a complex process. Large institutions often struggle to put an agile strategy in place…
YouTubers
Influencers

YouTubers Assemble: #DYTG2018 with Lenette Hermsen

Last weekend was an important one for al vloggers in the Netherlands, as the Dutch YouTube Gathering 2018 took place….
airlines
Industry

Airlines and Influencers: How Travel-Influencers Boost your Marketing Strategy

Influencer marketing is widespread among brands in all industries. Where niche-brands target niche-influencers, we see brands in the “main” influencer…
horloges
Industry

Watches and Influencers: How Daniel Wellington Worked with Micro-Influencers

Influencer marketing is something that has successfully been implemented in various industries. One industry that has seen and acted upon…
coachella
Influencer marketing

Coachella – The Ultimate Influencer Marketing Event?

This weekend, the average Instagram timeline was taken over by influencers attending Coachella. This year’s edition of the three-day festival…
branding
Branding

Branding with Influencers: Create an Authentic Story

Our lives evolve through brands. We are constantly telling others about the brands we love. We are wearing brands, eating…
Le Nez
Industry

Wine Influencers: 4 Applications for Influencers in the Wine Industry

Whether it’s a smooth Pinot Noir, a strong Valpolicella Ripasso or a fresh, crispy Riesling: a good glass of wine…
people-based marketing
Influencer marketing

People-Based Marketing: How Influencers Help You Target “Real” People

As the digital world grows, so do the opportunities that marketers can utilize. Tracking pixels enable retargeting and sign-ups make…